Creativity Pro Max - Creative Direction Intelligence
Comprehensive creative direction guide for digital marketing campaigns. Contains 55 styles, 18 platforms, 12 voiceover types, 17 music genres, and 30 campaign category recommendations. Searchable database with priority-based recommendations.
When to Apply
Reference these guidelines when:
- Planning creative campaigns for any channel
- Selecting visual styles for ads/content
- Choosing voiceover/music direction
- Creating platform-specific content
- Developing creative briefs
Core Principle
92% prefer authentic content over polished ads. Prioritize real, relatable content over perfection.
Quick Style Selection
| Audience/Goal |
Recommended Styles |
| Premium/Luxury |
Minimalist Clean, Quiet Luxury, Dark Moody Cinematic |
| Tech/SaaS |
Futuristic Sci-Fi, Gradient Smooth, Minimalist Tech |
| Youth/Gen Z |
Raw Unpolished, Humor Comedic, Nostalgic 90s, Neon Cyber |
| Wellness/Organic |
Earthy Organic, Emotional Storytelling, Pastel Soft |
| B2B/Finance |
Authoritative Expert, Data Visualization, Corporate Modern |
| Community |
Authentic UGC, Conversational Casual, Behind The Scenes |
How to Use This Skill
When user requests creative direction (campaign, ad, video, content), follow this workflow:
Step 1: Analyze User Requirements
Extract key information from user request:
- Campaign type: Product launch, brand awareness, lead gen, etc.
- Audience: Gen Z, Millennials, B2B, etc.
- Industry: SaaS, e-commerce, healthcare, etc.
- Platform: TikTok, Instagram, YouTube, etc.
Step 2: Generate Creative Brief (REQUIRED)
Always start with --creative-brief to get comprehensive recommendations:
python3 .claude/skills/creativity/scripts/search.py "<campaign_type> <audience> <industry>" --creative-brief [-c "Campaign Name"]
This command:
- Searches 5 domains in parallel (style, platform, voiceover, music, reasoning)
- Applies reasoning rules from
creative-reasoning.csv to select best matches
- Returns complete brief: style, platform specs, voiceover, music, effects
- Includes anti-patterns to avoid
Example:
python3 .claude/skills/creativity/scripts/search.py "SaaS product launch gen z" --creative-brief -c "App Launch Campaign"
Step 3: Supplement with Detailed Searches (as needed)
After getting the creative brief, use domain searches for additional details:
python3 .claude/skills/creativity/scripts/search.py "<keyword>" --domain <domain> [-n <max_results>]
When to use detailed searches:
| Need |
Domain |
Example |
| More style options |
style |
--domain style "minimalist luxury" |
| Platform specs |
platform |
--domain platform "tiktok reels" |
| Voiceover direction |
voiceover |
--domain voiceover "authoritative expert" |
| Music recommendations |
music |
--domain music "ambient electronic" |
| Campaign guidance |
reasoning |
--domain reasoning "e-commerce conversion" |
Step 4: Load Reference Details (as needed)
For detailed implementation, load relevant references:
| Reference |
Content |
Use When |
| creative-styles-part1.md |
Styles 1-25 with keywords, colors, effects |
Selecting visual direction |
| creative-styles-part2.md |
Styles 26-55 with keywords, colors, effects |
Selecting visual direction |
| color-psychology.md |
Color meanings, combinations, applications |
Choosing color palette |
| voiceover-styles.md |
5 VO categories with delivery specs |
Video/audio content |
| audio-music.md |
Music trends, sonic branding |
Video content, ads |
| visual-trends.md |
2025-26 design trends |
Modern visual direction |
Search Reference
Available Domains
| Domain |
Use For |
Example Keywords |
style |
Visual aesthetics |
minimalist, ugc, cinematic, retro, luxury |
platform |
Channel specs |
tiktok, instagram, youtube, linkedin |
voiceover |
VO direction |
conversational, authoritative, playful |
music |
Audio direction |
ambient, upbeat, orchestral, trending |
reasoning |
Campaign strategy |
product launch, brand awareness, gen z |
Example Workflow
User request: "Create a TikTok campaign for Gen Z SaaS product launch"
Step 1: Analyze Requirements
- Campaign type: Product launch
- Audience: Gen Z
- Industry: SaaS
- Platform: TikTok
Step 2: Generate Creative Brief (REQUIRED)
python3 .claude/skills/creativity/scripts/search.py "gen z saas product tiktok" --creative-brief -c "SaaS Launch"
Step 3: Supplement with Detailed Searches (as needed)
# Get TikTok-specific guidelines
python3 .claude/skills/creativity/scripts/search.py "tiktok" --domain platform
# Get Gen Z style options
python3 .claude/skills/creativity/scripts/search.py "gen z authentic raw" --domain style
Output Formats
# ASCII box (default) - best for terminal display
python3 .claude/skills/creativity/scripts/search.py "e-commerce launch" --creative-brief
# Markdown - best for documentation
python3 .claude/skills/creativity/scripts/search.py "e-commerce launch" --creative-brief -f markdown
Key Stats
- Humor increases recall 33% (only 33% of ads use it)
- Color drives 85% purchase decisions
- Brand recognition +80% with consistent colors
- UGC: 28% higher engagement, 4x CTR, 50% lower CPA
Platform Quick Specs
| Platform |
Ratio |
Length |
Hook |
Style Note |
| TikTok |
9:16 |
15-60s |
3s |
Raw, trending sounds |
| Instagram Reels |
9:16 |
15-90s |
3s |
Polished-authentic |
| YouTube |
16:9 |
30s-10m |
30s |
High production |
| LinkedIn |
1:1, 4:5 |
30s-2m |
5s |
Professional, value-first |
| Stories |
9:16 |
15s |
1s |
Immediate hook, swipe CTA |
Pre-Production Checklist
1---2name: creativity3description: Creative direction intelligence. 55 styles, 18 platforms, 12 voiceover types, 17 music genres, 30 campaign categories. Actions: create, design, plan, direct, brief creative campaigns. Projects: ads, videos, social content, commercials, brand films. Styles: minimalist, maximalist, nostalgic, cinematic, UGC, luxury, futuristic, emotional. Topics: visual style, platform specs, voiceover, music, color palette, audience targeting.4---5
6# Creativity Pro Max - Creative Direction Intelligence
7
8Comprehensive creative direction guide for digital marketing campaigns. Contains 55 styles, 18 platforms, 12 voiceover types, 17 music genres, and 30 campaign category recommendations. Searchable database with priority-based recommendations.
9
10## When to Apply
11
12Reference these guidelines when:
13- Planning creative campaigns for any channel
14- Selecting visual styles for ads/content
15- Choosing voiceover/music direction
16- Creating platform-specific content
17- Developing creative briefs
18
19## Core Principle
20
21**92% prefer authentic content over polished ads.** Prioritize real, relatable content over perfection.
22
23## Quick Style Selection
24
25| Audience/Goal | Recommended Styles |
26|---------------|-------------------|
27| Premium/Luxury | Minimalist Clean, Quiet Luxury, Dark Moody Cinematic |
28| Tech/SaaS | Futuristic Sci-Fi, Gradient Smooth, Minimalist Tech |
29| Youth/Gen Z | Raw Unpolished, Humor Comedic, Nostalgic 90s, Neon Cyber |
30| Wellness/Organic | Earthy Organic, Emotional Storytelling, Pastel Soft |
31| B2B/Finance | Authoritative Expert, Data Visualization, Corporate Modern |
32| Community | Authentic UGC, Conversational Casual, Behind The Scenes |
33
34---
35
36## How to Use This Skill
37
38When user requests creative direction (campaign, ad, video, content), follow this workflow:
39
40### Step 1: Analyze User Requirements
41
42Extract key information from user request:
43- **Campaign type**: Product launch, brand awareness, lead gen, etc.
44- **Audience**: Gen Z, Millennials, B2B, etc.
45- **Industry**: SaaS, e-commerce, healthcare, etc.
46- **Platform**: TikTok, Instagram, YouTube, etc.
47
48### Step 2: Generate Creative Brief (REQUIRED)
49
50**Always start with `--creative-brief`** to get comprehensive recommendations:
51
52```bash
53python3 .claude/skills/creativity/scripts/search.py "<campaign_type> <audience> <industry>" --creative-brief [-c "Campaign Name"]
54```
55
56This command:
571. Searches 5 domains in parallel (style, platform, voiceover, music, reasoning)
582. Applies reasoning rules from `creative-reasoning.csv` to select best matches
593. Returns complete brief: style, platform specs, voiceover, music, effects
604. Includes anti-patterns to avoid
61
62**Example:**
63```bash
64python3 .claude/skills/creativity/scripts/search.py "SaaS product launch gen z" --creative-brief -c "App Launch Campaign"
65```
66
67### Step 3: Supplement with Detailed Searches (as needed)
68
69After getting the creative brief, use domain searches for additional details:
70
71```bash
72python3 .claude/skills/creativity/scripts/search.py "<keyword>" --domain <domain> [-n <max_results>]
73```
74
75**When to use detailed searches:**
76
77| Need | Domain | Example |
78|------|--------|---------|
79| More style options | `style` | `--domain style "minimalist luxury"` |
80| Platform specs | `platform` | `--domain platform "tiktok reels"` |
81| Voiceover direction | `voiceover` | `--domain voiceover "authoritative expert"` |
82| Music recommendations | `music` | `--domain music "ambient electronic"` |
83| Campaign guidance | `reasoning` | `--domain reasoning "e-commerce conversion"` |
84
85### Step 4: Load Reference Details (as needed)
86
87For detailed implementation, load relevant references:
88
89| Reference | Content | Use When |
90|-----------|---------|----------|
91| [creative-styles-part1.md](references/creative-styles-part1.md) | Styles 1-25 with keywords, colors, effects | Selecting visual direction |
92| [creative-styles-part2.md](references/creative-styles-part2.md) | Styles 26-55 with keywords, colors, effects | Selecting visual direction |
93| [color-psychology.md](references/color-psychology.md) | Color meanings, combinations, applications | Choosing color palette |
94| [voiceover-styles.md](references/voiceover-styles.md) | 5 VO categories with delivery specs | Video/audio content |
95| [audio-music.md](references/audio-music.md) | Music trends, sonic branding | Video content, ads |
96| [visual-trends.md](references/visual-trends.md) | 2025-26 design trends | Modern visual direction |
97
98---
99
100## Search Reference
101
102### Available Domains
103
104| Domain | Use For | Example Keywords |
105|--------|---------|------------------|
106| `style` | Visual aesthetics | minimalist, ugc, cinematic, retro, luxury |
107| `platform` | Channel specs | tiktok, instagram, youtube, linkedin |
108| `voiceover` | VO direction | conversational, authoritative, playful |
109| `music` | Audio direction | ambient, upbeat, orchestral, trending |
110| `reasoning` | Campaign strategy | product launch, brand awareness, gen z |
111
112---
113
114## Example Workflow
115
116**User request:** "Create a TikTok campaign for Gen Z SaaS product launch"
117
118### Step 1: Analyze Requirements
119- Campaign type: Product launch
120- Audience: Gen Z
121- Industry: SaaS
122- Platform: TikTok
123
124### Step 2: Generate Creative Brief (REQUIRED)
125
126```bash
127python3 .claude/skills/creativity/scripts/search.py "gen z saas product tiktok" --creative-brief -c "SaaS Launch"
128```
129
130### Step 3: Supplement with Detailed Searches (as needed)
131
132```bash
133# Get TikTok-specific guidelines
134python3 .claude/skills/creativity/scripts/search.py "tiktok" --domain platform
135
136# Get Gen Z style options
137python3 .claude/skills/creativity/scripts/search.py "gen z authentic raw" --domain style
138```
139
140---
141
142## Output Formats
143
144```bash
145# ASCII box (default) - best for terminal display
146python3 .claude/skills/creativity/scripts/search.py "e-commerce launch" --creative-brief
147
148# Markdown - best for documentation
149python3 .claude/skills/creativity/scripts/search.py "e-commerce launch" --creative-brief -f markdown
150```
151
152---
153
154## Key Stats
155
156- Humor increases recall 33% (only 33% of ads use it)
157- Color drives 85% purchase decisions
158- Brand recognition +80% with consistent colors
159- UGC: 28% higher engagement, 4x CTR, 50% lower CPA
160
161---
162
163## Platform Quick Specs
164
165| Platform | Ratio | Length | Hook | Style Note |
166|----------|-------|--------|------|------------|
167| TikTok | 9:16 | 15-60s | 3s | Raw, trending sounds |
168| Instagram Reels | 9:16 | 15-90s | 3s | Polished-authentic |
169| YouTube | 16:9 | 30s-10m | 30s | High production |
170| LinkedIn | 1:1, 4:5 | 30s-2m | 5s | Professional, value-first |
171| Stories | 9:16 | 15s | 1s | Immediate hook, swipe CTA |
172
173---
174
175## Pre-Production Checklist
176
177- [ ] Brand guidelines reviewed
178- [ ] Audience persona confirmed
179- [ ] Creative style approved from search results
180- [ ] Platform specs verified
181- [ ] Success metrics defined
182- [ ] Hook in first 3 seconds
183- [ ] Sound-off optimized (captions)
184- [ ] Mobile-first designed
185- [ ] A/B test variables identified
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