majiayu000 Healthcare SEO for Brazil
⚠️ COMPLIANCE WARNING: All SEO content must comply with CFM/CRP/ANVISA regulations Required Skills: Must be used with
cva-healthcare-complianceLast Updated: 2025-10-29
🎯 Overview
Healthcare SEO in Brazil requires balancing search optimization with strict regulatory compliance. This skill provides:
- Specialized Keywords: Medical specialty-specific keyword research and strategies
- Professional Templates: Regulatory-compliant content structures for healthcare
- Local SEO: Geographic optimization for medical practices and clinics
- Conversion Optimization: Patient acquisition strategies within ethical guidelines
- Compliance-First Approach: SEO that respects CFM/CRP/ANVISA regulations
🔍 Specialized Keyword Research
Keyword Classification Framework
(ns lab.seo.healthcare.keywords
"Healthcare-specific keyword research and classification")
(def keyword-intent-types
{:informational
{:description "Learning about conditions, symptoms, treatments"
:conversion-potential :low
:volume :high
:examples ["o que é melasma" "sintomas de ansiedade" "como tratar acne"]}
:navigational
{:description "Looking for specific professional or clinic"
:conversion-potential :medium
:volume :medium
:examples ["dr joão silva dermatologista" "clínica abc são paulo"]}
:commercial
{:description "Comparing treatments, researching before consultation"
:conversion-potential :high
:volume :medium
:examples ["melhor tratamento para acne" "laser co2 ou fraxel" "quanto custa terapia"]}
:transactional
{:description "Ready to book consultation or treatment"
:conversion-potential :highest
:volume :low
:examples ["agendar consulta dermatologista" "marcar terapia hoje" "dermato próximo"]}})
(def specialty-keywords
{:dermatology
{:primary
{:keywords ["dermatologista" "tratamento acne" "laser CO2"
"melasma tratamento" "rosácea dermatologia"]
:monthly-volume-range [1000 10000]
:competition :high
:cpc-range [5.00 15.00]}
:secondary
{:keywords ["clínica dermatológica" "procedimentos estéticos"
"consulta dermatológica" "dermatologia estética"
"tratamento manchas pele"]
:monthly-volume-range [500 5000]
:competition :medium
:cpc-range [3.00 10.00]}
:long-tail
{:keywords ["melhor dermatologista para acne [CIDADE]"
"tratamento laser CO2 [BAIRRO]"
"como tratar melasma [CIDADE]"
"dermatologista convênio [CONVENIO]"
"dermatologista especialista em [CONDICAO]"]
:monthly-volume-range [10 500]
:competition :low
:cpc-range [2.00 8.00]}
:conditions
{:keywords ["acne" "melasma" "rosácea" "psoríase" "dermatite"
"manchas na pele" "queda de cabelo" "unhas frágeis"
"envelhecimento da pele" "cicatrizes de acne"]
:monthly-volume-range [1000 50000]
:competition :medium
:intent :informational}
:procedures
{:keywords ["peeling químico" "laser fracionado" "microagulhamento"
"preenchimento facial" "toxina botulínica"
"radiofrequência" "luz pulsada" "criolipólise"]
:monthly-volume-range [500 10000]
:competition :high
:intent :commercial}}
:psychology
{:primary
{:keywords ["psicólogo" "terapia ansiedade" "psicoterapia"
"consulta psicológica" "tratamento depressão"]
:monthly-volume-range [5000 50000]
:competition :medium
:cpc-range [3.00 12.00]}
:secondary
{:keywords ["psicólogo clínico" "terapia cognitivo comportamental"
"psicólogo adulto" "consultório psicológico"
"sessão psicoterapia"]
:monthly-volume-range [1000 10000]
:competition :medium
:cpc-range [2.50 10.00]}
:long-tail
{:keywords ["melhor psicólogo para ansiedade [CIDADE]"
"terapia para depressão [BAIRRO]"
"psicólogo convênio [CONVENIO]"
"quanto custa sessão psicólogo [CIDADE]"
"psicólogo online para ansiedade"]
:monthly-volume-range [10 1000]
:competition :low
:cpc-range [2.00 8.00]}
:conditions
{:keywords ["ansiedade" "depressão" "estresse" "burnout" "pânico"
"fobia" "TOC" "trauma" "luto" "relacionamento"
"autoestima" "insônia" "transtorno alimentar"]
:monthly-volume-range [5000 100000]
:competition :medium
:intent :informational}
:approaches
{:keywords ["TCC" "psicanálise" "terapia de casal" "terapia familiar"
"EMDR" "ACT" "gestalt-terapia" "terapia humanista"]
:monthly-volume-range [100 5000]
:competition :low
:intent :commercial}}
:nutrition
{:primary
{:keywords ["nutricionista" "dieta emagrecimento"
"consulta nutricional" "plano alimentar"
"nutrição esportiva"]
:monthly-volume-range [5000 50000]
:competition :medium
:cpc-range [3.00 10.00]}
:secondary
{:keywords ["nutricionista clínico" "reeducação alimentar"
"dieta personalizada" "nutrição funcional"
"consultório nutrição"]
:monthly-volume-range [1000 10000]
:competition :medium
:cpc-range [2.50 8.00]}
:long-tail
{:keywords ["nutricionista para diabetes [CIDADE]"
"dieta para perder peso [BAIRRO]"
"nutricionista convênio [CONVENIO]"
"consulta nutricional online"
"nutricionista especialista em [CONDICAO]"]
:monthly-volume-range [10 1000]
:competition :low
:cpc-range [2.00 7.00]}
:conditions
{:keywords ["diabetes" "obesidade" "hipertensão" "colesterol alto"
"intestino preso" "ganho de massa" "emagrecimento"
"nutrição na gestação" "nutrição infantil"]
:monthly-volume-range [1000 50000]
:competition :medium
:intent :informational}
:goals
{:keywords ["perder peso" "ganhar massa muscular" "dieta detox"
"alimentação saudável" "cardápio fitness"
"dieta low carb" "jejum intermitente" "dieta cetogênica"]
:monthly-volume-range [5000 100000]
:competition :high
:intent :commercial}}})
(def geographic-modifiers
{:city
{:type :primary
:importance :critical
:examples ["São Paulo" "Rio de Janeiro" "Brasília" "Salvador"
"Belo Horizonte" "Curitiba" "Porto Alegre" "Recife"]
:pattern "[KEYWORD] [CIDADE]"}
:neighborhood
{:type :secondary
:importance :high
:examples ["Ipanema" "Vila Madalena" "Asa Norte" "Barra"
"Savassi" "Batel" "Moinhos de Vento" "Boa Viagem"]
:pattern "[KEYWORD] [BAIRRO]"}
:region
{:type :tertiary
:importance :medium
:examples ["Zona Sul" "Zona Oeste" "Grande São Paulo"
"Região Metropolitana" "Centro"]
:pattern "[KEYWORD] [REGIAO]"}
:proximity
{:type :long-tail
:importance :medium
:examples ["próximo a" "perto de" "região de" "nas proximidades"]
:pattern "[KEYWORD] próximo [LANDMARK]"}})
(def temporal-modifiers
{:urgency
{:keywords ["urgente" "emergência" "hoje" "agora" "imediato"
"rápido" "disponível agora"]
:conversion-boost 2.5
:compliance-warning "Must include emergency disclaimers"}
:flexibility
{:keywords ["fim de semana" "sábado" "domingo" "feriado"
"noite" "horário estendido" "madrugada"]
:conversion-boost 1.8
:competitive-advantage :high}
:scheduling
{:keywords ["agendar" "marcar" "consulta" "horário disponível"
"próxima vaga" "encaixe"]
:conversion-boost 2.0
:intent :transactional}})
(def convenience-modifiers
{:digital
{:keywords ["online" "telemedicina" "teleconsulta" "virtual"
"remoto" "por vídeo" "via internet"]
:growth-trend :increasing
:post-pandemic-boost :significant}
:accessibility
{:keywords ["acessível" "cadeirante" "rampa" "elevador"
"estacionamento" "fácil acesso"]
:differentiation :strong
:ethical-importance :high}
:comfort
{:keywords ["domiciliar" "em casa" "home care" "mobile"
"atendimento a domicílio"]
:premium-positioning true
:price-sensitivity :low}})
(def price-modifiers
{:cost-inquiry
{:keywords ["preço" "valor" "custo" "quanto custa"
"tabela de preços" "orçamento"]
:intent :commercial
:compliance-note "Cannot guarantee prices without evaluation"}
:value-positioning
{:keywords ["barato" "acessível" "em conta" "promoção"
"desconto" "preço justo" "bom preço"]
:competitive-risk :high
:cfm-warning "Avoid competing on price alone - violates medical ethics"}
:insurance
{:keywords ["convênio" "plano de saúde" "aceita convênio"
"Unimed" "Amil" "SulAmérica" "Bradesco Saúde"]
:conversion-critical true
:search-volume :very-high}
:payment
{:keywords ["particular" "privado" "cartão" "parcelado"
"boleto" "PIX" "formas de pagamento"]
:practical-importance :high
:transparency-value :high}})
(defn generate-keyword-combinations
"Generate keyword combinations for healthcare SEO"
[specialty location options]
(let [base-keywords (get-in specialty-keywords [specialty :primary :keywords])
geo-modifier (get geographic-modifiers (:geo-type options))
temporal (when (:include-temporal? options)
(get temporal-modifiers :urgency))
convenience (when (:include-convenience? options)
(get convenience-modifiers :digital))]
(for [keyword base-keywords
:let [combinations [(str keyword " " location)]
with-temporal (when temporal
(map #(str keyword " " % " " location)
(:keywords temporal)))
with-convenience (when convenience
(map #(str keyword " " % " " location)
(:keywords convenience)))]]
(concat combinations with-temporal with-convenience))))
(defn calculate-keyword-priority
"Calculate keyword priority score based on multiple factors"
[keyword-data]
(let [volume-score (normalize-volume (:search-volume keyword-data))
competition-score (- 1.0 (:competition-level keyword-data))
intent-score (get {:transactional 1.0
:commercial 0.8
:navigational 0.6
:informational 0.4}
(:intent keyword-data))
conversion-score (or (:conversion-boost keyword-data) 1.0)]
(* volume-score competition-score intent-score conversion-score)))
📝 Professional Content Templates
Template 1: Educational Article (Artigo Educativo)
(ns lab.seo.healthcare.templates.article
"SEO-optimized educational article template")
(def article-structure
{:metadata
{:title-format "[CONDITION/TREATMENT]: [BENEFIT] - [SPECIALTY] [CITY]"
:title-length [50 60]
:meta-description-format "[HOOK]. [CREDENTIAL]. [CTA]. [CITY]."
:meta-description-length [150 160]
:url-format "/blog/[specialty]/[condition-slug]"
:canonical true
:schema-type "MedicalWebPage"}
:hero-section
{:h1-title {:format "[PRIMARY_KEYWORD]: O Que Você Precisa Saber"
:length [40 60]
:keyword-placement :beginning}
:hook {:word-count [100 150]
:elements [:emotional-connection :problem-identification
:solution-preview :credibility-signal]}
:featured-image {:alt-text-format "[KEYWORD] - [SPECIALTY] em [CITY]"
:dimensions [1200 630]
:schema-required true}}
:introduction
{:word-count [150 200]
:components
[{:element :attention-hook
:purpose "Capture reader interest immediately"
:example "Você sabia que 85% das pessoas com acne podem alcançar pele limpa com tratamento adequado?"}
{:element :problem-statement
:purpose "Identify reader's pain point"
:example "A acne não é apenas uma questão estética - afeta autoestima, relacionamentos e qualidade de vida."}
{:element :solution-introduction
:purpose "Present solution overview"
:example "Felizmente, avanços em dermatologia oferecem tratamentos eficazes e personalizados."}
{:element :credibility-establishment
:purpose "Build trust with credentials"
:example "Como dermatologista há 15 anos e membro da Sociedade Brasileira de Dermatologia, tenho ajudado centenas de pacientes a superar este desafio."}]}
:main-content
{:structure
[{:section-type :what-is-condition
:h2-format "O Que É [CONDITION]?"
:word-count [200 300]
:includes [:definition :causes :types :prevalence]
:keyword-density 0.02
:internal-links 2}
{:section-type :symptoms
:h2-format "Sintomas e Sinais de [CONDITION]"
:word-count [200 250]
:format :bullet-list
:includes [:common-symptoms :warning-signs :when-to-seek-help]
:keyword-variants [:secondary]}
{:section-type :diagnosis
:h2-format "Como É Feito o Diagnóstico"
:word-count [150 200]
:includes [:examination-process :diagnostic-tests :professional-role]
:credibility-boosters [:clinical-experience :scientific-approach]}
{:section-type :treatment-options
:h2-format "Opções de Tratamento para [CONDITION]"
:word-count [400 500]
:subsections
[{:h3-format "Tratamento [OPTION_1]"
:word-count [100 150]
:includes [:how-it-works :benefits :considerations :evidence]}
{:h3-format "Tratamento [OPTION_2]"
:word-count [100 150]
:includes [:how-it-works :benefits :considerations :evidence]}
{:h3-format "Tratamento [OPTION_3]"
:word-count [100 150]
:includes [:how-it-works :benefits :considerations :evidence]}]
:scientific-references 3}
{:section-type :prevention
:h2-format "Prevenção e Cuidados"
:word-count [150 200]
:format :numbered-list
:actionable true
:practical-tips 5}
{:section-type :professional-role
:h2-format "A Importância do Acompanhamento [SPECIALTY]"
:word-count [150 200]
:cta-preparation true
:benefits-of-consultation 4}]}
:faq-section
{:h2-title "Perguntas Frequentes sobre [CONDITION]"
:schema-type "FAQPage"
:question-count [5 7]
:question-format
[{:question "Qual o melhor tratamento para [CONDITION]?"
:answer-length [80 120]
:keyword-rich true
:cta-soft true}
{:question "Quanto tempo dura o tratamento de [CONDITION]?"
:answer-length [80 120]
:realistic-expectations true}
{:question "O tratamento para [CONDITION] é coberto pelo convênio?"
:answer-length [60 100]
:practical-information true}
{:question "[CONDITION] tem cura?"
:answer-length [100 150]
:scientific-accuracy :critical
:manage-expectations true}
{:question "Quando devo procurar um [SPECIALTY]?"
:answer-length [80 120]
:urgency-indicators true
:cta-natural true}]}
:about-author
{:h2-title "Sobre o [SPECIALTY]"
:word-count [200 300]
:components
[{:element :name-and-credentials
:format "[DR/DRA NAME] - [CREDENTIALS]"}
{:element :qualifications
:items [:education :certifications :memberships]}
{:element :experience
:years-practicing true
:specializations true
:patient-testimonial-count true}
{:element :differentiators
:unique-approaches 3}
{:element :professional-registration
:format "CRM/CRP [NUMBER]"
:compliance-required true}]}
:conclusion-cta
{:h2-title "Próximos Passos"
:word-count [150 200]
:components
[{:element :summary
:key-points 3}
{:element :action-encouragement
:tone :professional-but-warm}
{:element :contact-methods
:options [:phone :whatsapp :online-booking :email]
:visibility :prominent}
{:element :location-mention
:format "Atendimento em [NEIGHBORHOOD], [CITY]"}
{:element :insurance-mention
:if-applicable true}]}
:disclaimers
{:position :top-and-bottom
:required
[{:type :cfm-general
:condition (fn [content] (medical-content? content))}
{:type :crp-general
:condition (fn [content] (psychological-content? content))}
{:type :emergency-warning
:condition (fn [_] true)}
{:type :results-disclaimer
:condition (fn [content] (mentions-outcomes? content))}]}
:seo-elements
{:keyword-density
{:primary 0.02
:secondary 0.015
:related 0.01}
:internal-linking
{:minimum 3
:types [:related-conditions :treatment-pages :about-page]}
:external-linking
{:scientific-references {:minimum 3 :sources [:pubmed :scielo :cochrane]}
:authority-sites {:minimum 1 :sources [:medical-societies :government]}}
:multimedia
{:images {:minimum 3
:alt-text-keyword-rich true
:file-naming-seo true}
:infographics {:recommended 1
:original-content-value :high}
:videos {:optional true
:youtube-embed-optimized true}}
:schema-markup
{:required [:MedicalWebPage :Article :Person :FAQPage]
:recommended [:BreadcrumbList :Organization]}}})
(defn generate-article
"Generate SEO-optimized healthcare article from template"
[topic specialty location credentials]
(let [keyword-research (research-keywords topic specialty location)
content-outline (build-outline article-structure keyword-research)
seo-metadata (generate-metadata topic specialty location)
compliance-elements (select-disclaimers topic specialty)]
{:metadata seo-metadata
:outline content-outline
:keywords keyword-research
:disclaimers compliance-elements
:schema-markup (generate-schema topic specialty credentials location)
:word-count-target (calculate-target-word-count topic)
:internal-links (suggest-internal-links topic)
:external-references (find-scientific-references topic)}))
Template 2: Service Page (Página de Serviço)
(ns lab.seo.healthcare.templates.service
"SEO-optimized service/treatment page template")
(def service-page-structure
{:metadata
{:title-format "[TREATMENT/SERVICE] em [CITY] - [DR NAME] [SPECIALTY]"
:title-length [50 60]
:meta-description-format "[TREATMENT]: [BENEFIT]. [CREDENTIAL]. Agende: [PHONE]. [CITY]."
:meta-description-length [150 160]
:url-format "/servicos/[service-slug]"
:schema-type "MedicalProcedure"}
:hero-section
{:h1-title {:format "[TREATMENT/SERVICE] em [CITY]"
:length [40 60]
:primary-keyword true}
:subtitle {:format "Com [DR NAME], [SPECIALTY] [CREDENTIALS]"
:credibility-focus true}
:hero-image {:type :professional-or-treatment
:alt-format "[TREATMENT] - [SPECIALTY] em [CITY]"
:dimensions [1920 1080]}
:primary-cta {:text "Agendar Consulta"
:prominence :maximum
:above-fold true
:tracking :conversion-primary}}
:value-proposition
{:word-count [150 200]
:components
[{:element :main-benefit
:emphasis :strong
:example "Recupere a saúde da sua pele com tratamento personalizado e baseado em evidências científicas."}
{:element :differentiators
:format :bullet-list
:count 4
:examples ["15 anos de experiência em dermatologia"
"Equipamentos de última geração"
"Protocolos individualizados"
"Acompanhamento contínuo"]}
{:element :social-proof
:types [:patient-count :experience-years :certifications]
:example "Mais de 1.000 pacientes atendidos"}]}
:about-treatment
{:h2-title "O Que É [TREATMENT]"
:word-count [200 300]
:components
[{:subsection :definition
:h3-title "Entenda o [TREATMENT]"
:word-count [100 150]
:accessibility :layman-terms
:keyword-density 0.025}
{:subsection :how-it-works
:h3-title "Como Funciona"
:word-count [150 200]
:include-diagram true
:step-by-step true}
{:subsection :benefits
:h3-title "Benefícios do [TREATMENT]"
:format :numbered-list
:count [5 7]
:evidence-based true
:realistic-expectations true}
{:subsection :ideal-candidates
:h3-title "Para Quem É Indicado"
:word-count [100 150]
:inclusion-criteria true
:qualification-cta true}]}
:treatment-process
{:h2-title "Como É o Processo de Tratamento"
:word-count [300 400]
:visual :timeline-or-steps
:steps
[{:step 1
:title "Consulta Inicial"
:description [100 150]
:includes [:evaluation :medical-history :expectations :treatment-plan]}
{:step 2
:title "Preparação"
:description [80 120]
:includes [:pre-treatment-care :medications :skincare-routine]}
{:step 3
:title "Procedimento"
:description [100 150]
:includes [:duration :comfort-measures :what-to-expect]}
{:step 4
:title "Pós-Tratamento"
:description [100 150]
:includes [:immediate-care :restrictions :normal-reactions]}
{:step 5
:title "Acompanhamento"
:description [80 120]
:includes [:follow-up-schedule :progress-evaluation :adjustments]}]
:conversion-element {:position :after-steps
:cta "Agende Sua Consulta Inicial"}}
:expected-results
{:h2-title "Resultados Esperados"
:word-count [200 300]
:components
[{:element :timeline
:format :visual-timeline
:milestones ["Imediato" "1 semana" "1 mês" "3 meses" "6 meses"]}
{:element :realistic-outcomes
:emphasis :managing-expectations
:scientific-backing true}
{:element :individual-variation
:disclaimer-integrated true
:factors [:age :condition-severity :adherence :lifestyle]}
{:element :before-after
:if-allowed-by-regulation true
:anonymized true
:disclaimer-prominent true}]}
:professional-section
{:h2-title "Sobre [DR NAME]"
:word-count [250 350]
:components
[{:element :credentials
:format :highlight-box
:items [:name :title :registration-number :specialties]}
{:element :qualifications
:subsections
[{:h3 "Formação Acadêmica"
:institutions-degrees true}
{:h3 "Especializações"
:certifications-fellowships true}
{:h3 "Sociedades Profissionais"
:memberships true}]}
{:element :experience
:metrics [:years-practicing :patients-treated
:procedures-performed :research-publications]}
{:element :philosophy
:word-count [100 150]
:humanization true
:patient-centered-approach true}
{:element :photo
:professional-headshot true
:alt-text "[DR NAME] - [SPECIALTY] em [CITY]"}]}
:faq-section
{:h2-title "Perguntas Frequentes"
:schema "FAQPage"
:questions [5 7]
:categories
[{:category :practical
:questions
["Quanto tempo dura o [TREATMENT]?"
"O [TREATMENT] dói?"
"Quantas sessões são necessárias?"
"Qual o valor do [TREATMENT]?"]}
{:category :safety
:questions
["O [TREATMENT] é seguro?"
"Quais os efeitos colaterais?"
"Existe contraindicação?"
"Como é a recuperação?"]}
{:category :results
:questions
["Quando vou ver resultados?"
"Os resultados são permanentes?"
"O que fazer para manter os resultados?"]}
{:category :logistics
:questions
["Preciso me preparar para o [TREATMENT]?"
"Posso voltar ao trabalho no mesmo dia?"
"O convênio cobre?"
"Como agendar?"]}]}
:location-section
{:h2-title "Localização e Atendimento"
:components
[{:element :address
:format :structured
:schema "MedicalClinic"
:includes [:street :neighborhood :city :state :zip :country]}
{:element :map
:type :google-maps-embed
:optimized-for-local-seo true}
{:element :access-info
:parking true
:public-transport true
:accessibility-features true}
{:element :hours
:format :table
:schema "OpeningHoursSpecification"}
{:element :coverage-area
:neighborhoods-served true
:cities-served true
:keyword-rich true}]}
:final-cta
{:h2-title "Agende Sua Consulta"
:word-count [100 150]
:urgency-elements
[{:type :limited-availability
:ethical-constraint :must-be-true}
{:type :next-available-date
:real-time-integration-recommended true}]
:contact-options
[{:method :phone
:prominence :primary
:click-to-call true}
{:method :whatsapp
:prominence :primary
:direct-link true}
{:method :online-booking
:prominence :secondary
:integration-required true}
{:method :email
:prominence :tertiary}]
:social-proof
{:patient-testimonials {:count [2 3]
:schema "Review"
:authentic true}
:ratings {:if-available true
:schema "AggregateRating"}}}
:disclaimers
{:required-disclaimers
[:cfm-procedures :anvisa-procedures :results-disclaimer :emergency-warning]
:position :top-and-bottom
:visual-prominence :high}
:seo-optimization
{:keyword-placement
{:h1 1
:h2 [2 3]
:h3 [1 2]
:first-paragraph 1
:last-paragraph 1
:alt-texts :all-images}
:schema-markup
{:required [:MedicalProcedure :MedicalClinic :Physician]
:recommended [:FAQPage :Review :AggregateRating :BreadcrumbList]}
:internal-links
{:minimum 5
:targets [:related-treatments :conditions-treated :blog-posts :about-page]}
:conversion-optimization
{:cta-count [3 5]
:cta-positions [:hero :after-value-prop :after-process
:after-faq :final-section]
:cta-variety [:phone :whatsapp :form :booking]}}})
(defn generate-service-page
"Generate SEO-optimized service page"
[service-name specialty location doctor-profile]
{:metadata (build-service-metadata service-name specialty location)
:content (populate-service-template service-page-structure
service-name
specialty
location
doctor-profile)
:schema (generate-service-schema service-name specialty location doctor-profile)
:local-seo (optimize-local-seo location doctor-profile)
:conversion-tracking (setup-conversion-tracking service-name)})
🌍 Local SEO Optimization
Google Business Profile Optimization
(ns lab.seo.healthcare.local
"Local SEO optimization for healthcare professionals")
(def google-business-profile-optimization
{:basic-information
{:business-name {:format "[DR NAME] - [SPECIALTY]"
:avoid-keyword-stuffing true
:cfm-compliant true}
:categories {:primary "[SPECIALTY] Category"
:secondary ["Medical Clinic" "Health Professional"]
:maximum 3}
:description {:word-count [250 750]
:includes [:credentials :specialties :unique-value
:location :insurance :languages]
:keyword-natural true
:cta-soft true}}
:contact-information
{:phone {:type :local-number
:availability true
:verified true}
:website {:https-required true
:mobile-optimized true
:fast-loading true}
:address {:complete true
:verified true
:accessible-location true}}
:hours-of-operation
{:regular-hours {:accurate true
:updated-regularly true}
:special-hours {:holidays true
:closures true
:extended-hours-highlighted true}}
:photos
{:profile-photo {:professional-headshot true
:high-quality true
:updated-annually true}
:cover-photo {:brand-representative true
:dimensions [1024 576]}
:interior {:clinic-photos 5
:modern-clean-professional true}
:exterior {:building-entrance true
:parking-access true}
:team {:if-applicable true
:permissions-obtained true}
:before-after {:if-regulation-allows true
:anonymized-properly true
:disclaimer-included true}}
:services
{:list-all-services true
:detailed-descriptions true
:keyword-rich true
:treatment-specific true
:condition-specific true}
:attributes
{:accessibility ["Wheelchair accessible"
"Accessible parking"
"Accessible entrance"]
:amenities ["Free parking"
"Wi-Fi"
"Air conditioning"
"Waiting area"]
:languages ["Portuguese" "English" "Spanish"]
:payment ["Credit cards"
"Debit cards"
"Insurance"
"PIX"]
:appointment ["Online appointments"
"Same-day appointments"
"Appointment required"]}
:posts
{:frequency :weekly
:types [:update :event :offer :product]
:content
[{:type :educational
:example "Você sabia? [Health Tip]"
:frequency :weekly}
{:type :service-highlight
:example "Conheça nosso tratamento de [PROCEDURE]"
:frequency :bi-weekly}
{:type :patient-success
:example "Como [Treatment] transformou a vida de nossos pacientes"
:frequency :monthly
:anonymized true}
{:type :availability
:example "Horários disponíveis esta semana"
:frequency :weekly}]}
:reviews
{:strategy
[{:action :request-reviews
:timing :after-positive-outcome
:method [:email :sms :in-person]
:frequency :every-satisfied-patient}
{:action :respond-all-reviews
:timing :within-24-hours
:tone :professional-grateful
:address-concerns true}
{:action :handle-negative-reviews
:approach [:acknowledge :apologize :offer-resolution :take-offline]
:cfm-compliance :maintain-patient-privacy}
{:action :showcase-reviews
:minimum-rating 4.5
:review-count-target 50
:schema-markup "AggregateRating"}]}
:q-and-a
{:monitor-questions true
:respond-promptly true
:add-faqs-proactively true
:keyword-opportunities true}
:insights-monitoring
{:metrics
[:search-queries :discovery-searches :direct-searches
:views-maps :views-search :actions-website-clicks
:actions-phone-calls :actions-direction-requests]
:frequency :weekly
:optimization-based-on-data true}})
(defn optimize-google-business-profile
"Complete Google Business Profile optimization"
[practice-data]
{:profile-setup (setup-gbp-profile practice-data)
:content-strategy (create-gbp-content-strategy practice-data)
:review-management (implement-review-strategy practice-data)
:performance-tracking (setup-gbp-tracking practice-data)
:local-seo-boost (calculate-local-seo-score practice-data)})
Local Citation Building
(def local-citation-sources
{:healthcare-specific
[{:site "Doctoralia"
:url "https://www.doctoralia.com.br/"
:importance :critical
:patient-reviews true
:online-booking true}
{:site "Consulta do Bem"
:url "https://consultadobem.com.br/"
:importance :high
:social-impact true}
{:site "ZocDoc (Doctoralia)"
:url "https://www.zocdoc.com/"
:importance :high
:appointment-booking true}
{:site "BoaConsulta"
:url "https://www.boaconsulta.com/"
:importance :high
:telemedicine-integration true}]
:general-directories
[{:site "Google Business Profile"
:importance :critical
:primary-listing true}
{:site "Facebook Business"
:importance :high
:social-proof true
:patient-engagement true}
{:site "Instagram Business"
:importance :high
:visual-content true
:younger-demographic true}
{:site "LinkedIn"
:importance :medium
:professional-networking true
:credibility-building true}]
:local-directories
[{:site "Guia Mais"
:importance :medium
:local-search true}
{:site "Apontador"
:importance :medium
:map-integration true}
{:site "TeleListas"
:importance :low
:traditional-directory true}]
:specialty-specific
{:dermatology
[{:site "Sociedade Brasileira de Dermatologia"
:url "https://www.sbd.org.br/"
:member-directory true
:credibility :highest}]
:psychology
[{:site "Conselho Federal de Psicologia"
:url "https://site.cfp.org.br/"
:professional-registry true
:credibility :highest}
{:site "e-Psi"
:url "http://epsi.cfp.org.br/"
:online-therapy-directory true}]
:nutrition
[{:site "Conselho Federal de Nutricionistas"
:url "http://www.cfn.org.br/"
:professional-registry true
:credibility :highest}]}}
(defn build-local-citations
"Build and manage local citations"
[practice-info specialty]
(let [core-citations (get local-citation-sources :healthcare-specific)
specialty-citations (get-in local-citation-sources
[:specialty-specific specialty])
general-citations (get local-citation-sources :general-directories)]
{:priority-citations (concat core-citations specialty-citations)
:secondary-citations general-citations
:nap-consistency (validate-nap-consistency practice-info)
:citation-audit (audit-existing-citations practice-info)
:opportunities (identify-citation-opportunities specialty)}))
📊 Compliance-First SEO Strategy
Ethical Content Marketing
(ns lab.seo.healthcare.ethics
"Ethical content marketing within regulatory constraints")
(def ethical-content-guidelines
{:cfm-restrictions
{:prohibited
["Guarantees of results"
"Superlative claims (best, number one, etc.)"
"Comparison with other professionals"
"Before/after photos without context"
"Promotional pricing"
"Sensationalism"
"Self-promotion beyond credentials"]
:allowed
["Educational content"
"Credential disclosure"
"Treatment explanations"
"Scientific information"
"Patient testimonials (with consent)"
"Professional experience"
"Specialization areas"]}
:crp-restrictions
{:prohibited
["Promises of cure"
"Guaranteed outcomes"
"Diagnostic claims online"
"Therapy without formal relationship"
"Patient case details (without consent)"
"Comparison of therapeutic approaches"]
:allowed
["Psychoeducational content"
"Mental health awareness"
"When to seek help"
"Treatment approach explanations"
"Professional qualifications"
"Therapy process overview"]}
:anvisa-restrictions
{:prohibited
["Medication recommendations without prescription"
"Off-label use suggestions"
"Product guarantees"
"Medical device claims beyond approved"
"Supplement medical claims"]
:allowed
["Educational medication information"
"Approved indications"
"General safety information"
"When to consult professional"]}})
(defn validate-content-ethics
"Validate content against ethical guidelines"
[content specialty]
(let [restrictions (get ethical-content-guidelines
(specialty-to-council specialty))
prohibited-patterns (:prohibited restrictions)
violations (detect-violations content prohibited-patterns)]
{:compliant? (empty? violations)
:violations violations
:recommendations (generate-ethical-alternatives violations)
:approval-status (if (empty? violations) :approved :needs-revision)}))
🔗 Related Skills
cva-healthcare-compliance- LGPD and regulatory compliance (USE THIS FIRST)cva-concepts-agent-types- Agent type selection for SEO workflowscva-overview- Clojure Vertex AI ADK overviewcva-setup-vertex- Google Cloud Vertex AI setup
📘 SEO and Marketing Resources
Healthcare Marketing Regulations
- CFM Resolution 1974/2011: Medical advertising and online presence guidelines
- CRP Resolution 11/2018: Psychology professional online communication ethics
- ANVISA RDC 96/2008: Regulations for health services advertising
SEO Tools for Healthcare
- Google Search Console: https://search.google.com/search-console
- Google Business Profile: https://business.google.com/
- Google Keyword Planner: Keyword research for healthcare terms
- SEMrush / Ahrefs: Competitive analysis and keyword tracking
- Schema.org Medical Schemas: https://schema.org/MedicalEntity
Local SEO Resources
- Moz Local SEO Guide: Best practices for local search optimization
- BrightLocal: Local citation and review management
- Whitespark: Local citation building and tracking
⚠️ Critical Compliance Notes
- Always use with compliance skill - Never implement SEO without checking
cva-healthcare-compliancefirst - No guarantee claims - Never promise specific results or use superlatives
- Credential verification - Always validate professional registrations before publication
- Disclaimer integration - SEO content must include all required disclaimers
- Scientific backing - All claims must be supported by evidence
- Patient privacy - Testimonials and case studies require explicit consent and anonymization
- Ethical pricing - Avoid competing on price alone - focus on value and expertise