1---2name: deliverability-ops3description: Use when investigating inbox placement, reputation, and compliance signals across senders.4---5
6# Deliverability Operations Skill
7
8## When to Use
9- Inbox placement drops or spam-folder complaints.
10- Preparing for IP/domain warmups or volume ramps.
11- Auditing authentication, feedback loops, or compliance settings.
12
13## Framework
14
15### Signals to Monitor
161. **Engagement** – opens, clicks, unsubscribes, spam complaints by ISP.
172. **Reputation** – Google Postmaster, Microsoft SNDS, Talos/Barracuda, Spamhaus, Validity.
183. **Infrastructure** – SPF/DKIM/DMARC alignment, BIMI, TLS, reverse DNS, dedicated vs shared IP.
194. **List Health** – bounce types, spam traps, opt-in provenance, inactivity thresholds.
20
21### Playbook Steps
221. Snapshot key metrics over last 7/30 days.
232. Identify affected mailbox providers (Gmail, Outlook, Yahoo, etc.).
243. Validate authentication + sending domains.
254. Segment audiences by engagement tier; limit sends to VIP/high intent.
265. Recommend remediation actions (warmup plan, content refresh, list cleaning, cadence adjustment).
27
28## Templates
29- Deliverability diagnostic worksheet (reputation + infrastructure + content).
30- IP/domain warmup tracker (volume ramp table).
31- Compliance checklist (CAN-SPAM, CASL, GDPR/CCPA, unsubscribe handling).
32
33## Tips
34- Pair with `segmentation` skill to isolate healthy cohorts.
35- Document every remediation change to correlate with future reputation shifts.
36- Align marketing, security, and legal teams on consent language.
37
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