Design Mastery

Design Mastery Skill v2.0.0

"Design is intelligence made visible." — Alina Wheeler

World-class design system ที่ช่วยให้ AI สร้าง UI ที่สวย professional ไม่ซ้ำใคร และที่สำคัญ ไม่ดู "AI-generated"

🧠 Core Philosophy

The Invisible Design Principle

Good design is INVISIBLE.
Users don't notice good design - they notice BAD design.

When someone says "this looks AI-generated", that's design failure.
When someone says "this looks professional", that's still not enough.
When someone DOESN'T comment on design and just USES the app - that's success.

Three Pillars of Design Mastery

┌─────────────────────────────────────────────────────────────────┐
│                    DESIGN MASTERY                               │
├─────────────────────────────────────────────────────────────────┤
│                                                                 │
│  1. CONTEXT INTELLIGENCE                                        │
│     └── Understand business + audience = right design           │
│                                                                 │
│  2. ANTI-AI VIGILANCE                                          │
│     └── Detect and eliminate AI-looking patterns                │
│                                                                 │
│  3. CRAFT EXCELLENCE                                           │
│     └── Every pixel intentional, every space meaningful         │
│                                                                 │
└─────────────────────────────────────────────────────────────────┘

📋 Design Process (5 Steps)

USER REQUEST
     │
     ▼
┌─────────────────────────────────────────────────────────────────┐
│ STEP 1: BUSINESS ANALYSIS                                       │
│ - What type of business/app is this?                            │
│ - Who is the target audience?                                   │
│ - What emotion should it evoke?                                 │
└─────────────────────────────────────────────────────────────────┘
     │
     ▼
┌─────────────────────────────────────────────────────────────────┐
│ STEP 2: SELECT DESIGN PROFILE                                   │
│ - Match business to registry profile                            │
│ - Load design tokens (colors, typography, spacing)              │
│ - Load component patterns                                       │
└─────────────────────────────────────────────────────────────────┘
     │
     ▼
┌─────────────────────────────────────────────────────────────────┐
│ STEP 3: ANTI-AI SCAN                                           │
│ - Check for AI red flags in design choices                      │
│ - Ensure uniqueness and intentionality                          │
│ - Apply human-like variations                                   │
└─────────────────────────────────────────────────────────────────┘
     │
     ▼
┌─────────────────────────────────────────────────────────────────┐
│ STEP 4: IMPLEMENT DESIGN                                        │
│ - Apply design tokens to components                             │
│ - Create consistent design system                               │
│ - Add appropriate micro-interactions                            │
└─────────────────────────────────────────────────────────────────┘
     │
     ▼
┌─────────────────────────────────────────────────────────────────┐
│ STEP 5: QUALITY VERIFICATION                                    │
│ - Would a designer be proud of this?                            │
│ - Does it feel like a real product?                             │
│ - Is it better than competitors?                                │
└─────────────────────────────────────────────────────────────────┘

🏢 Business Type Registry (Extensible)

How to Use This Registry

// 1. Identify business type from user request
const businessType = analyzeBusinessType(userRequest);

// 2. Load design profile
const profile = DESIGN_REGISTRY[businessType] || DESIGN_REGISTRY['saas-dashboard'];

// 3. Apply design tokens
applyDesignTokens(profile.tokens);

// 4. Use component patterns
useComponentPatterns(profile.patterns);

Registry Structure

# Each entry in the registry follows this structure:
business_type:
  name: "Human-readable name"
  description: "When to use this profile"
  keywords: ["matching", "keywords"]
  emotion: "What users should feel"
  
  tokens:
    colors:
      primary: "#hex"
      secondary: "#hex"
      accent: "#hex"
      background: "#hex"
      surface: "#hex"
      text:
        primary: "#hex"
        secondary: "#hex"
        muted: "#hex"
      semantic:
        success: "#hex"
        warning: "#hex"
        error: "#hex"
    
    typography:
      heading: "Font Family"
      body: "Font Family"
      thai: "Thai Font (if applicable)"
      scale: [xs, sm, base, lg, xl, 2xl, 3xl, 4xl]
    
    spacing:
      unit: 4 # base unit in pixels
      scale: [1, 2, 3, 4, 6, 8, 12, 16, 24]
    
    borders:
      radius:
        sm: "0.125rem"
        md: "0.375rem"
        lg: "0.5rem"
        xl: "0.75rem"
        full: "9999px"
      default: "md" # which to use by default
    
    shadows:
      level: "subtle | moderate | elevated"
      
    animation:
      level: "minimal | moderate | expressive"
      timing: "fast | normal | slow"
  
  patterns:
    layout: "sidebar | top-nav | minimal | split"
    hero: "centered | split | background | none"
    cards: "elevated | flat | bordered | glass"
    buttons: "solid | outline | ghost | gradient"
    
  anti_patterns:
    - "Specific things to AVOID for this business type"

📦 Design Profile Registry

Profile: SaaS Dashboard

saas-dashboard:
  name: "SaaS Dashboard"
  description: "Data-driven apps, admin panels, analytics tools"
  keywords: ["dashboard", "admin", "analytics", "tracker", "management", "tool"]
  emotion: "Efficient, Clear, Trustworthy"
  
  tokens:
    colors:
      primary: "#6366F1"      # Indigo - professional yet modern
      secondary: "#8B5CF6"    # Violet - accent
      accent: "#F59E0B"       # Amber - attention
      background: "#F8FAFC"   # Slate-50
      surface: "#FFFFFF"
      text:
        primary: "#0F172A"    # Slate-900
        secondary: "#475569"  # Slate-600
        muted: "#94A3B8"      # Slate-400
      semantic:
        success: "#10B981"    # Emerald-500
        warning: "#F59E0B"    # Amber-500
        error: "#EF4444"      # Red-500
    
    typography:
      heading: "Inter"
      body: "Inter"
      thai: "Noto Sans Thai"
      mono: "JetBrains Mono"
    
    borders:
      default: "md"           # rounded-md
      cards: "lg"             # rounded-lg
      buttons: "md"           # rounded-md
      inputs: "md"            # rounded-md
    
    shadows:
      level: "subtle"
      cards: "shadow-sm hover:shadow-md"
      modals: "shadow-xl"
    
    animation:
      level: "moderate"
      timing: "200ms"
      easing: "ease-out"
  
  patterns:
    layout: "sidebar"
    hero: "none"
    cards: "bordered"         # Clean, not heavy shadows
    buttons: "solid"
    tables: "striped"
    
  anti_patterns:
    - "Heavy gradients (looks dated)"
    - "Rounded-full on cards"
    - "Too many accent colors"
    - "Bounce animations"

Profile: E-commerce

ecommerce:
  name: "E-commerce"
  description: "Online stores, product catalogs, marketplaces"
  keywords: ["shop", "store", "product", "sell", "buy", "cart", "order", "marketplace"]
  emotion: "Trustworthy, Action-oriented, Exciting"
  
  tokens:
    colors:
      primary: "#2563EB"      # Blue - trust
      secondary: "#1E40AF"    # Darker blue
      accent: "#F97316"       # Orange - action, CTAs
      background: "#FAFAFA"
      surface: "#FFFFFF"
      text:
        primary: "#1F2937"    # Gray-800
        secondary: "#4B5563"  # Gray-600
        muted: "#9CA3AF"      # Gray-400
      semantic:
        success: "#059669"    # Emerald-600
        warning: "#D97706"    # Amber-600
        error: "#DC2626"      # Red-600
        sale: "#DC2626"       # Red for discounts
    
    typography:
      heading: "Poppins"
      body: "Inter"
      thai: "Prompt"
      price: "Tabular nums"
    
    borders:
      default: "lg"
      cards: "xl"
      buttons: "lg"
      product_cards: "xl"
    
    shadows:
      level: "elevated"
      cards: "shadow-md hover:shadow-xl"
      product: "shadow-lg"
    
    animation:
      level: "expressive"
      timing: "300ms"
      cart_add: "scale bounce"
  
  patterns:
    layout: "top-nav"
    hero: "split"
    cards: "elevated"
    buttons: "solid"
    product_grid: "responsive 2-4 cols"
    
  anti_patterns:
    - "Muted colors (needs energy)"
    - "Small product images"
    - "Hidden add-to-cart"
    - "Minimal animations (needs feedback)"

Profile: AI / Chatbot

ai-chatbot:
  name: "AI Chatbot / AI Tool"
  description: "Conversational AI, chatbots, AI assistants, AI SaaS"
  keywords: ["ai", "chatbot", "assistant", "gpt", "claude", "chat", "conversation", "bot"]
  emotion: "Friendly, Intelligent, Approachable"
  
  tokens:
    colors:
      # ⚠️ CRITICAL: Do NOT use purple-blue gradient! Every AI uses it!
      primary: "#0D9488"      # Teal - friendly, different from others
      secondary: "#14B8A6"    # Lighter teal
      accent: "#F472B6"       # Pink - warmth
      background: "#F0FDFA"   # Teal-50
      surface: "#FFFFFF"
      text:
        primary: "#134E4A"    # Teal-900
        secondary: "#115E59"  # Teal-800
        muted: "#5EEAD4"      # Teal-300
      chat:
        user_bubble: "#0D9488"
        bot_bubble: "#F0FDFA"
        typing: "#99F6E4"
    
    typography:
      heading: "Nunito"
      body: "Nunito"
      thai: "Prompt"
      chat: "system-ui"
    
    borders:
      default: "xl"
      chat_bubble: "2xl"
      buttons: "full"
      cards: "xl"
    
    shadows:
      level: "soft"
      chat: "shadow-sm"
      cards: "shadow-md"
    
    animation:
      level: "expressive"
      typing: "pulse"
      message_appear: "fade-up"
      timing: "250ms"
  
  patterns:
    layout: "split"           # Chat center, sidebar history
    hero: "centered"
    cards: "glass"
    buttons: "solid rounded-full"
    chat: "bubbles with tails"
    
  anti_patterns:
    - "Purple-blue gradient (EVERY AI uses this!)"
    - "Sparkle emoji ✨ everywhere"
    - "Robot/AI imagery (too cliché)"
    - "Cold/mechanical feeling"
    - "Generic 'AI Assistant' naming"

Profile: Food & Restaurant

food-restaurant:
  name: "Food & Restaurant"
  description: "Restaurants, food delivery, menus, F&B businesses"
  keywords: ["food", "restaurant", "menu", "order", "delivery", "cafe", "kitchen", "eat"]
  emotion: "Warm, Appetizing, Welcoming"
  
  tokens:
    colors:
      primary: "#DC2626"      # Red - appetite
      secondary: "#B91C1C"    # Darker red
      accent: "#F59E0B"       # Amber - warmth
      background: "#FFFBEB"   # Amber-50
      surface: "#FFFFFF"
      text:
        primary: "#292524"    # Stone-800
        secondary: "#57534E"  # Stone-600
        muted: "#A8A29E"      # Stone-400
      semantic:
        success: "#16A34A"
        spicy: "#DC2626"
        vegetarian: "#22C55E"
    
    typography:
      heading: "Playfair Display"  # Elegant
      body: "Source Sans Pro"
      thai: "Sarabun"
      menu: "serif"
    
    borders:
      default: "lg"
      cards: "xl"
      images: "2xl"
    
    shadows:
      level: "moderate"
      cards: "shadow-md"
      images: "shadow-lg"
    
    animation:
      level: "moderate"
      hover: "scale 1.02"
      timing: "300ms"
  
  patterns:
    layout: "top-nav"
    hero: "background"        # Full-width food imagery
    cards: "elevated"
    menu_style: "image-heavy"
    
  anti_patterns:
    - "Cold/blue colors"
    - "Small food images"
    - "Generic stock photos"
    - "Minimalist (food needs warmth)"

Profile: Finance / Fintech

finance:
  name: "Finance / Fintech"
  description: "Banking, investments, financial tools, money management"
  keywords: ["finance", "bank", "money", "invest", "payment", "wallet", "budget", "financial"]
  emotion: "Secure, Trustworthy, Professional"
  
  tokens:
    colors:
      primary: "#0F766E"      # Teal-700 - money, growth
      secondary: "#115E59"    # Teal-800
      accent: "#0284C7"       # Sky-600 - trust
      background: "#F8FAFC"   # Slate-50
      surface: "#FFFFFF"
      text:
        primary: "#0F172A"    # Slate-900
        secondary: "#334155"  # Slate-700
        muted: "#64748B"      # Slate-500
      semantic:
        positive: "#059669"   # Emerald - gains
        negative: "#DC2626"   # Red - losses
        warning: "#D97706"
    
    typography:
      heading: "IBM Plex Sans"
      body: "IBM Plex Sans"
      thai: "IBM Plex Sans Thai"
      numbers: "Tabular lining"
    
    borders:
      default: "md"
      cards: "lg"
      buttons: "md"
    
    shadows:
      level: "subtle"
      cards: "shadow-sm"
    
    animation:
      level: "minimal"
      timing: "150ms"
      numbers: "count-up"
  
  patterns:
    layout: "sidebar"
    hero: "none"
    cards: "bordered"
    numbers: "large prominent"
    charts: "clean minimal"
    
  anti_patterns:
    - "Playful animations"
    - "Bright/loud colors"
    - "Casual typography"
    - "Excessive decoration"

Profile: Healthcare / Wellness

healthcare:
  name: "Healthcare / Wellness"
  description: "Health apps, medical, wellness, fitness tracking"
  keywords: ["health", "medical", "wellness", "fitness", "doctor", "patient", "care", "clinic"]
  emotion: "Calm, Trustworthy, Caring"
  
  tokens:
    colors:
      primary: "#0EA5E9"      # Sky-500 - calm, medical
      secondary: "#0284C7"    # Sky-600
      accent: "#10B981"       # Emerald - health, growth
      background: "#F0F9FF"   # Sky-50
      surface: "#FFFFFF"
      text:
        primary: "#0C4A6E"    # Sky-900
        secondary: "#075985"  # Sky-800
        muted: "#7DD3FC"      # Sky-300
    
    typography:
      heading: "Source Sans Pro"
      body: "Source Sans Pro"
      thai: "Sarabun"
    
    borders:
      default: "lg"
      cards: "xl"
      buttons: "lg"
    
    shadows:
      level: "none"           # Clean, clinical
      cards: "border only"
    
    animation:
      level: "minimal"
      timing: "200ms"
      transitions: "gentle"
  
  patterns:
    layout: "top-nav"
    hero: "centered"
    cards: "flat bordered"
    accessibility: "WCAG AAA"
    
  anti_patterns:
    - "Dark themes"
    - "Sharp corners"
    - "Aggressive colors"
    - "Complex animations"

Profile: Creative / Portfolio

creative:
  name: "Creative / Portfolio"
  description: "Design portfolios, creative agencies, artists"
  keywords: ["portfolio", "creative", "agency", "design", "art", "studio"]
  emotion: "Expressive, Unique, Inspiring"
  
  tokens:
    colors:
      # Unique palette - break the rules!
      primary: "#7C3AED"      # Violet - creativity
      secondary: "#A78BFA"    # Violet light
      accent: "#F472B6"       # Pink
      background: "#FAFAF9"   # Stone-50
      surface: "#FFFFFF"
      text:
        primary: "#1C1917"    # Stone-900
        secondary: "#44403C"  # Stone-700
        muted: "#A8A29E"      # Stone-400
    
    typography:
      heading: "Playfair Display"  # Or custom/unique
      body: "DM Sans"
      thai: "Prompt"
    
    borders:
      default: "none"         # Clean edges
      cards: "none"
      images: "none"
    
    shadows:
      level: "elevated"
      cards: "shadow-2xl"
    
    animation:
      level: "expressive"
      scroll: "parallax"
      hover: "dramatic"
      timing: "400ms"
  
  patterns:
    layout: "minimal"
    hero: "full-screen"
    grid: "masonry"
    transitions: "page transitions"
    
  anti_patterns:
    - "Generic templates"
    - "Standard layouts"
    - "Safe color choices"
    - "Boring typography"

Profile: Enterprise / B2B

enterprise:
  name: "Enterprise / B2B"
  description: "Corporate software, B2B tools, enterprise systems"
  keywords: ["enterprise", "corporate", "b2b", "crm", "erp", "business"]
  emotion: "Professional, Reliable, Efficient"
  
  tokens:
    colors:
      primary: "#1E40AF"      # Blue-800 - trust
      secondary: "#1E3A8A"    # Blue-900
      accent: "#0369A1"       # Sky-700
      background: "#F8FAFC"
      surface: "#FFFFFF"
      text:
        primary: "#1E293B"    # Slate-800
        secondary: "#475569"  # Slate-600
        muted: "#94A3B8"      # Slate-400
    
    typography:
      heading: "IBM Plex Sans"
      body: "IBM Plex Sans"
      thai: "IBM Plex Sans Thai"
    
    borders:
      default: "sm"
      cards: "md"
      tables: "sm"
    
    shadows:
      level: "minimal"
      cards: "shadow-sm"
    
    animation:
      level: "minimal"
      timing: "150ms"
  
  patterns:
    layout: "sidebar"
    density: "high"           # More information visible
    tables: "full-featured"
    forms: "multi-step"
    
  anti_patterns:
    - "Playful elements"
    - "Casual tone"
    - "Low information density"
    - "Decorative elements"

🚨 Anti-AI Detection System

Level 1: Obvious AI Tells (CRITICAL - Always check!)

Level 2: Subtle AI Tells (Important)

Level 3: Deep AI Tells (Polish)

Anti-AI Checklist (Run before delivery!)

□ No purple-blue gradients?
□ Border-radius varies by element?
□ Shadows have purpose and hierarchy?
□ Typography chosen for business (not just Inter)?
□ No emoji in headings?
□ Text colors are soft (not pure black)?
□ Animations are subtle (no bounce)?
□ Layout has variety (not all cards)?
□ Empty states are designed?
□ Loading states are polished?
□ Would a human designer approve?

🎨 Design Token System

Color Scale Generator

// Generate consistent color scales
function generateColorScale(baseHue: number, saturation: number) {
  return {
    50:  `hsl(${baseHue}, ${saturation}%, 97%)`,
    100: `hsl(${baseHue}, ${saturation}%, 94%)`,
    200: `hsl(${baseHue}, ${saturation}%, 86%)`,
    300: `hsl(${baseHue}, ${saturation}%, 76%)`,
    400: `hsl(${baseHue}, ${saturation}%, 62%)`,
    500: `hsl(${baseHue}, ${saturation}%, 50%)`,  // Primary
    600: `hsl(${baseHue}, ${saturation}%, 42%)`,
    700: `hsl(${baseHue}, ${saturation}%, 34%)`,
    800: `hsl(${baseHue}, ${saturation}%, 26%)`,
    900: `hsl(${baseHue}, ${saturation}%, 18%)`,
  };
}

Typography Scale

/* Consistent type scale (1.25 ratio) */
--text-xs: 0.64rem;    /* 10.24px */
--text-sm: 0.8rem;     /* 12.8px */
--text-base: 1rem;     /* 16px */
--text-lg: 1.25rem;    /* 20px */
--text-xl: 1.563rem;   /* 25px */
--text-2xl: 1.953rem;  /* 31.25px */
--text-3xl: 2.441rem;  /* 39px */
--text-4xl: 3.052rem;  /* 48.8px */

Spacing Scale

/* 4px base unit */
--space-1: 0.25rem;    /* 4px */
--space-2: 0.5rem;     /* 8px */
--space-3: 0.75rem;    /* 12px */
--space-4: 1rem;       /* 16px */
--space-5: 1.25rem;    /* 20px */
--space-6: 1.5rem;     /* 24px */
--space-8: 2rem;       /* 32px */
--space-10: 2.5rem;    /* 40px */
--space-12: 3rem;      /* 48px */
--space-16: 4rem;      /* 64px */

🌍 Trend Awareness (2024-2025)

Current Design Trends (Use selectively!)

Timeless Principles (Always apply!)

1. HIERARCHY - Clear visual importance
2. CONTRAST - Readable, accessible
3. ALIGNMENT - Consistent, intentional
4. PROXIMITY - Related items grouped
5. REPETITION - Consistent patterns
6. WHITESPACE - Room to breathe

🔌 Extensibility: Adding New Business Types

How to Add a New Profile

# Template for new business type
new-business-type:
  name: "Display Name"
  description: "When to use this profile"
  keywords: ["keyword1", "keyword2", "keyword3"]
  emotion: "What users should feel"
  
  tokens:
    colors:
      primary: "#hexcode"
      secondary: "#hexcode"
      accent: "#hexcode"
      background: "#hexcode"
      surface: "#hexcode"
      text:
        primary: "#hexcode"
        secondary: "#hexcode"
        muted: "#hexcode"
      semantic:
        success: "#hexcode"
        warning: "#hexcode"
        error: "#hexcode"
    
    typography:
      heading: "Font Name"
      body: "Font Name"
      thai: "Thai Font"
    
    borders:
      default: "size"
      cards: "size"
    
    shadows:
      level: "subtle | moderate | elevated"
    
    animation:
      level: "minimal | moderate | expressive"
  
  patterns:
    layout: "sidebar | top-nav | minimal"
    hero: "centered | split | background | none"
    cards: "elevated | flat | bordered | glass"
    
  anti_patterns:
    - "Thing to avoid 1"
    - "Thing to avoid 2"

Examples of Extensible Types

# Future business types that can be added:
- gaming
- education-kids
- education-professional
- real-estate
- travel-booking
- social-media
- news-media
- government
- nonprofit
- sports-fitness
- music-entertainment
- legal-services
- logistics-shipping

🎯 Quick Reference

Business Type → Design Profile Mapping

function selectDesignProfile(keywords: string[]): DesignProfile {
  const mapping = {
    // E-commerce
    ['shop', 'store', 'product', 'cart', 'order']: 'ecommerce',
    
    // SaaS Dashboard
    ['dashboard', 'admin', 'analytics', 'tracker', 'management']: 'saas-dashboard',
    
    // AI / Chatbot
    ['ai', 'chatbot', 'assistant', 'gpt', 'claude', 'chat']: 'ai-chatbot',
    
    // Food
    ['food', 'restaurant', 'menu', 'delivery', 'cafe']: 'food-restaurant',
    
    // Finance
    ['finance', 'bank', 'money', 'invest', 'payment', 'budget']: 'finance',
    
    // Healthcare
    ['health', 'medical', 'wellness', 'fitness', 'doctor']: 'healthcare',
    
    // Creative
    ['portfolio', 'creative', 'agency', 'design', 'art']: 'creative',
    
    // Enterprise
    ['enterprise', 'corporate', 'b2b', 'crm', 'erp']: 'enterprise',
  };
  
  // Find best match
  for (const [keys, profile] of Object.entries(mapping)) {
    if (keywords.some(k => keys.includes(k.toLowerCase()))) {
      return DESIGN_REGISTRY[profile];
    }
  }
  
  // Default fallback
  return DESIGN_REGISTRY['saas-dashboard'];
}

📝 Integration with Agents

For Vibe Agent (New Projects)

1. Analyze user request for business keywords
2. Select design profile from registry
3. Apply design tokens to project setup
4. Use component patterns from profile
5. Run anti-AI checklist before delivery

For Design Agent (Polish)

1. Load current design system
2. Compare against appropriate profile
3. Identify deviations and AI patterns
4. Fix issues following profile guidelines
5. Verify with anti-AI checklist

For UI Agent (Components)

1. Check project's design profile (from memory)
2. Use tokens for new components
3. Follow patterns from profile
4. Ensure consistency with existing design

✅ Success Criteria

A design passes if:

• Matches the business type appropriately
• No obvious AI tells (Level 1)
• No subtle AI tells (Level 2)
• Consistent design tokens throughout
• Would pass review by professional designer
• User focuses on content, not design
• Feels like a real product from a real company

Design Mastery Skill v2.0.0 - World-Class Extensible Design System

📦 Additional Business Profiles (Extended Registry)

Profile: Education / E-Learning

education:
  name: "Education / E-Learning"
  description: "Online courses, LMS, tutoring, educational platforms"
  keywords: ["education", "course", "learn", "school", "student", "teacher", "quiz", "lesson"]
  emotion: "Encouraging, Clear, Engaging"
  
  tokens:
    colors:
      primary: "#4F46E5"      # Indigo - knowledge, wisdom
      secondary: "#6366F1"    # Lighter indigo
      accent: "#F59E0B"       # Amber - achievement, stars
      background: "#F5F3FF"   # Violet-50 (soft)
      surface: "#FFFFFF"
      text:
        primary: "#1E1B4B"    # Indigo-950
        secondary: "#4338CA"  # Indigo-600
        muted: "#A5B4FC"      # Indigo-300
      semantic:
        success: "#10B981"    # Completed/Passed
        warning: "#F59E0B"    # In progress
        error: "#EF4444"      # Failed/Wrong
        star: "#FBBF24"       # Achievement
    
    typography:
      heading: "Nunito"       # Friendly, approachable
      body: "Inter"
      thai: "Prompt"
    
    borders:
      default: "lg"
      cards: "xl"
      progress: "full"
    
    shadows:
      level: "moderate"
      cards: "shadow-md"
    
    animation:
      level: "expressive"
      progress: "smooth fill"
      achievement: "bounce once"
      timing: "300ms"
  
  patterns:
    layout: "sidebar"
    hero: "split"             # Image + CTA
    cards: "elevated"
    progress: "prominent"
    gamification: "badges, streaks, points"
    
  anti_patterns:
    - "Boring corporate look"
    - "Dense text walls"
    - "No progress indicators"
    - "Static, no feedback"

Profile: Travel / Booking

travel:
  name: "Travel / Booking"
  description: "Travel booking, hotels, flights, vacation planning"
  keywords: ["travel", "hotel", "flight", "booking", "vacation", "trip", "tour", "destination"]
  emotion: "Adventurous, Exciting, Trustworthy"
  
  tokens:
    colors:
      primary: "#0891B2"      # Cyan-600 - sky, ocean
      secondary: "#06B6D4"    # Cyan-500
      accent: "#F97316"       # Orange - sunset, excitement
      background: "#ECFEFF"   # Cyan-50
      surface: "#FFFFFF"
      text:
        primary: "#164E63"    # Cyan-900
        secondary: "#0E7490"  # Cyan-700
        muted: "#67E8F9"      # Cyan-300
      semantic:
        success: "#10B981"
        deal: "#DC2626"       # Special deals
        popular: "#F59E0B"    # Popular choices
    
    typography:
      heading: "Poppins"
      body: "Inter"
      thai: "Prompt"
      price: "Tabular nums"
    
    borders:
      default: "xl"
      cards: "2xl"
      images: "xl"
    
    shadows:
      level: "elevated"
      cards: "shadow-lg hover:shadow-xl"
    
    animation:
      level: "expressive"
      images: "zoom on hover"
      timing: "300ms"
  
  patterns:
    layout: "top-nav"
    hero: "full-width image"
    search: "prominent center"
    cards: "image-heavy"
    gallery: "carousel"
    
  anti_patterns:
    - "Muted colors"
    - "Small destination images"
    - "Complex booking forms"
    - "No price transparency"

Profile: Real Estate

real-estate:
  name: "Real Estate"
  description: "Property listings, real estate agencies, home buying/selling"
  keywords: ["property", "real estate", "house", "apartment", "rent", "buy", "home", "listing"]
  emotion: "Trustworthy, Premium, Clear"
  
  tokens:
    colors:
      primary: "#1E3A5F"      # Navy - trust, premium
      secondary: "#2D5A87"    # Lighter navy
      accent: "#B8860B"       # Gold - premium feel
      background: "#F8FAFC"   # Slate-50
      surface: "#FFFFFF"
      text:
        primary: "#0F172A"    # Slate-900
        secondary: "#334155"  # Slate-700
        muted: "#94A3B8"      # Slate-400
      semantic:
        success: "#059669"
        featured: "#B8860B"   # Gold for premium
        new: "#2563EB"        # New listing
    
    typography:
      heading: "Playfair Display"  # Elegant, premium
      body: "Source Sans Pro"
      thai: "Sarabun"
      price: "Tabular lining"
    
    borders:
      default: "md"
      cards: "lg"
      images: "md"
    
    shadows:
      level: "subtle"
      cards: "shadow-sm hover:shadow-md"
    
    animation:
      level: "minimal"
      timing: "200ms"
  
  patterns:
    layout: "top-nav"
    hero: "search-focused"
    cards: "image-dominant"
    gallery: "full-screen lightbox"
    map: "integrated"
    
  anti_patterns:
    - "Playful colors"
    - "Small property images"
    - "Hidden pricing"
    - "Cluttered listings"

Profile: Gaming / Entertainment

gaming:
  name: "Gaming / Entertainment"
  description: "Games, gaming platforms, entertainment apps"
  keywords: ["game", "gaming", "play", "entertainment", "esports", "stream", "player"]
  emotion: "Exciting, Immersive, Dynamic"
  
  tokens:
    colors:
      # Bold, vibrant palette
      primary: "#7C3AED"      # Violet - gaming culture
      secondary: "#8B5CF6"    # Lighter violet
      accent: "#10B981"       # Emerald - online/active
      background: "#0F0F23"   # Near black (dark theme!)
      surface: "#1A1A2E"
      text:
        primary: "#F8FAFC"    # White
        secondary: "#CBD5E1"  # Slate-300
        muted: "#64748B"      # Slate-500
      semantic:
        online: "#10B981"     # Green = online
        offline: "#64748B"    # Gray = offline
        live: "#EF4444"       # Red = live
        gold: "#FBBF24"       # Achievements
    
    typography:
      heading: "Rajdhani"     # Tech/gaming feel
      body: "Inter"
      thai: "Prompt"
    
    borders:
      default: "lg"
      cards: "xl"
      avatars: "full"
    
    shadows:
      level: "dramatic"
      glow: "colored glow effects"
    
    animation:
      level: "expressive"
      timing: "200ms"
      hover: "scale + glow"
      transitions: "smooth"
  
  patterns:
    layout: "sidebar"
    theme: "DARK MODE by default"
    cards: "glass morphism"
    avatars: "prominent"
    stats: "real-time updates"
    
  anti_patterns:
    - "Light theme (feels wrong)"
    - "Corporate/boring look"
    - "Static content"
    - "Slow animations"

Profile: Social Media / Community

social-media:
  name: "Social Media / Community"
  description: "Social platforms, communities, forums, networking"
  keywords: ["social", "community", "forum", "network", "post", "share", "follow", "feed"]
  emotion: "Connected, Engaging, Personal"
  
  tokens:
    colors:
      primary: "#3B82F6"      # Blue - connection
      secondary: "#60A5FA"    # Lighter blue
      accent: "#EC4899"       # Pink - likes, hearts
      background: "#F8FAFC"
      surface: "#FFFFFF"
      text:
        primary: "#1E293B"
        secondary: "#475569"
        muted: "#94A3B8"
      semantic:
        like: "#EC4899"       # Hearts
        success: "#10B981"
        notification: "#EF4444"
    
    typography:
      heading: "Inter"
      body: "Inter"
      thai: "Noto Sans Thai"
    
    borders:
      default: "lg"
      cards: "xl"
      avatars: "full"
      posts: "lg"
    
    shadows:
      level: "subtle"
      cards: "shadow-sm"
    
    animation:
      level: "expressive"
      like: "heart pop"
      notification: "shake"
      timing: "200ms"
  
  patterns:
    layout: "centered feed"
    cards: "bordered"
    feed: "infinite scroll"
    interactions: "instant feedback"
    avatars: "prominent"
    
  anti_patterns:
    - "Slow interactions"
    - "No feedback animations"
    - "Hidden engagement metrics"
    - "Complex navigation"

🔮 Trend Registry (2024-2025 Updates)

How to Use Trends

// Trends are OPTIONAL enhancements, not requirements
// Apply only when they fit the business type

interface TrendConfig {
  name: string;
  suitableFor: string[];     // Business types
  notSuitableFor: string[];  // Avoid for these
  implementation: string;    // How to implement
  overuseWarning: string;    // When it becomes a problem
}

Active Trends Registry

bento-grid:
  name: "Bento Grid Layout"
  suitableFor: ["creative", "saas-dashboard", "social-media"]
  notSuitableFor: ["enterprise", "healthcare", "finance"]
  implementation: |
    grid grid-cols-4 gap-4
    Items span different col/row counts
    Asymmetric but balanced
  overuseWarning: "Not for data-heavy dashboards"

glassmorphism:
  name: "Glass Morphism"
  suitableFor: ["ai-chatbot", "gaming", "creative"]
  notSuitableFor: ["finance", "healthcare", "enterprise"]
  implementation: |
    bg-white/10 backdrop-blur-lg
    border border-white/20
    Works best on colorful/image backgrounds
  overuseWarning: "Performance issues on older devices"

dark-mode-first:
  name: "Dark Mode as Default"
  suitableFor: ["gaming", "creative", "ai-chatbot"]
  notSuitableFor: ["healthcare", "food-restaurant", "education"]
  implementation: |
    Start with dark palette
    bg-slate-900/950
    Light text, subtle surfaces
  overuseWarning: "Not appropriate for all audiences"

micro-interactions:
  name: "Micro-interactions"
  suitableFor: ["ALL except enterprise"]
  notSuitableFor: ["enterprise (minimal only)"]
  implementation: |
    Button press feedback
    Form field focus effects
    Loading state animations
    Success/error feedback
  overuseWarning: "Too many = distracting"

variable-fonts:
  name: "Variable Fonts"
  suitableFor: ["creative", "editorial", "education"]
  notSuitableFor: ["enterprise", "finance"]
  implementation: |
    Font-weight animations
    Responsive typography
    Custom font-variation-settings
  overuseWarning: "Larger file sizes"

scroll-animations:
  name: "Scroll-Triggered Animations"
  suitableFor: ["creative", "ecommerce", "travel"]
  notSuitableFor: ["saas-dashboard", "enterprise", "healthcare"]
  implementation: |
    Framer Motion useInView
    Subtle fade-in, slide-up
    Parallax (sparingly)
  overuseWarning: "Annoying if overdone"

Emerging Trends (Watch List)

# These are emerging - use with caution

ai-generated-art:
  status: "emerging"
  note: "Custom AI art for illustrations - but make it unique"
  
spatial-design:
  status: "emerging"  
  note: "3D elements, depth - for Vision Pro ready"
  
voice-ui:
  status: "emerging"
  note: "Voice commands integration"

🌐 Design Inspiration Sources

By Business Type

saas-dashboard:
  sources:
    - "Linear.app"
    - "Notion.so"
    - "Vercel Dashboard"
    - "Stripe Dashboard"
  why: "Clean, functional, developer-friendly"

ecommerce:
  sources:
    - "Shopify themes"
    - "Apple Store"
    - "Nike.com"
    - "Glossier"
  why: "Conversion-focused, visual-heavy"

ai-chatbot:
  sources:
    - "Claude.ai" # But differentiate!
    - "Perplexity.ai"
    - "ChatGPT"
    - "Character.ai"
  why: "But AVOID copying purple-blue gradient!"

food-restaurant:
  sources:
    - "Uber Eats"
    - "DoorDash"
    - "OpenTable"
    - "Resy"
  why: "Appetite-inducing, image-focused"

finance:
  sources:
    - "Wise (TransferWise)"
    - "Robinhood"
    - "Mercury Bank"
    - "Ramp"
  why: "Trust, clarity, security-feeling"

healthcare:
  sources:
    - "Oscar Health"
    - "One Medical"
    - "Headspace"
    - "Calm"
  why: "Calming, accessible, trustworthy"

creative:
  sources:
    - "Awwwards winners"
    - "Behance"
    - "Dribbble"
    - "Minimal Gallery"
  why: "Break conventions, be unique"

gaming:
  sources:
    - "Discord"
    - "Steam"
    - "Twitch"
    - "Epic Games Store"
  why: "Dark theme, vibrant, immersive"

education:
  sources:
    - "Duolingo"
    - "Khan Academy"
    - "Coursera"
    - "Skillshare"
  why: "Engaging, progress-focused"

travel:
  sources:
    - "Airbnb"
    - "Booking.com"
    - "Expedia"
    - "Google Travel"
  why: "Dreamy imagery, trust signals"

🔌 Agent Integration Protocol (MANDATORY!)

For Vibe Orchestrator (New Projects)

## REQUIRED: Design Profile Selection

BEFORE spawning UI Builder, MUST:

1. Extract keywords from user request
2. Match to design profile using registry
3. Store selected profile in memory

Example:
User: "สร้างแอพขายกาแฟ"
Keywords: ["ขาย", "กาแฟ"]
Matches: "food-restaurant" (keywords: food, cafe)
Action: Load food-restaurant profile

Tell UI Builder:
"Apply design profile: food-restaurant
- Primary: #DC2626 (red - appetite)
- Typography: Playfair Display + Source Sans Pro
- Layout: top-nav
- Hero: background (food imagery)
- Cards: elevated
- Emotion: Warm, Appetizing, Welcoming"

For Design Reviewer (Polish)

## REQUIRED: Profile-Based Review

1. Read project's design profile from memory
   - If none set, detect from project content
   
2. Compare current design against profile
   - Colors match profile?
   - Typography matches profile?
   - Layout follows profile patterns?
   - Anti-patterns avoided?

3. Fix deviations
   - Align to profile standards
   - Apply profile's anti-pattern fixes

4. Run Anti-AI checklist
   - All 3 levels (Obvious, Subtle, Deep)

For UI Builder (Components)

## REQUIRED: Profile-Consistent Components

1. Check memory for project's design profile
   - If exists, use profile tokens
   - If not, use saas-dashboard default

2. Apply profile tokens to new components
   - Colors from profile.tokens.colors
   - Typography from profile.tokens.typography
   - Borders from profile.tokens.borders
   - Shadows from profile.tokens.shadows

3. Follow profile patterns
   - Card style from profile.patterns.cards
   - Button style from profile.patterns.buttons
   - Layout from profile.patterns.layout

📊 Design Decision Matrix

Quick Selection Guide

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