1---2name: distribution-analytics3description: Use when planning channel distribution and measuring video performance.4---5
6# Video Distribution & Analytics Skill
7
8## When to Use
9- Planning cross-channel release strategy (YouTube, LinkedIn, TikTok, paid, website).
10- Optimizing promotion cadence, paid boosts, and partner amplification.
11- Reporting on video engagement, conversions, and ROI.
12
13## Framework
141. **Owned Channels** – website, blog embeds, email nurtures, product UI.
152. **Social Platforms** – channel-specific formatting (length, aspect ratio, subtitles, hooks).
163. **Paid Media** – targeting, budget allocation, creative rotation, lift studies.
174. **Partners/Community** – syndication, co-marketing, advocacy programs.
185. **Repurposing** – clips, GIFs, reels, audio snippets, transcript-based blogs.
19
20## Analytics Stack
21- **Awareness** – impressions, views, view-through rate, unique viewers.
22- **Engagement** – watch time, retention curves, clicks, comments, shares.
23- **Conversion** – CTA clicks, landing page visits, opportunities, revenue.
24- **Attribution** – first-touch vs multi-touch analyses, cohort performance.
25
26## Templates
27- Channel playbook (requirements, posting schedule, CTA guidance).
28- Dashboard schema (metrics, source, refresh cadence).
29- Optimization tracker (hypothesis, test, result, next step).
30
31## Tips
32- Localize thumbnails and captions per channel.
33- Use UTM conventions and vanity URLs to attribute conversions.
34- Monitor audience retention graphs to inform editing decisions.
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