Email Marketing

Email Marketing

Email campaign creation, automation workflows, and performance optimization.

When to Use

• Email campaign creation
• Newsletter design
• Drip sequence building
• Automation flow design
• Email copywriting
• A/B testing strategy
• Deliverability optimization

Core Capabilities

Email Types & Templates

Load: references/email-templates.md

Automation Workflows

Load: references/automation-flows.md

Subject Line Formulas

Load: references/subject-line-formulas.md

Deliverability Best Practices

Load: references/deliverability-checklist.md

Quick Reference

Key Metrics:

• Open Rate: 15-25% average
• Click Rate: 2-5% average
• Unsubscribe: <0.5% target
• Bounce: <2% target

Email Types:

• Newsletter (weekly/monthly updates)
• Promotional (offers, sales)
• Transactional (receipts, confirmations)
• Drip/Nurture (automated sequences)
• Re-engagement (win-back)

Workflow

Campaign Creation

1. Define goal and audience segment
2. Choose email type/template
3. Write subject line (test 3-5 variants)
4. Create body copy with clear CTA
5. Design/add visuals
6. Set up tracking
7. Test across devices
8. Schedule optimal send time

Automation Setup

1. Define trigger event
2. Map customer journey
3. Create email sequence
4. Set timing/delays
5. Add decision branches
6. Configure exit conditions
7. Test flow end-to-end

Output Format

## Email: [Campaign Name]

**Type:** [newsletter/promotional/drip/transactional]
**Segment:** [target audience]
**Goal:** [metric to improve]

### Subject Lines (A/B Test)
A: [subject]
B: [subject]

### Preview Text
[preheader]

### Body
[email copy with formatting]

### CTA
[button text + link]

Report Output

Activate: assets-organizing skill for report file paths

Email reports go to assets/reports/email/{date}-{campaign}-report.md

Agent Integration

Primary Agents: email-specialist, nurture-specialist, content-creator

Skill Dependencies: content-marketing, analytics, assets-organizing (report organization)

Best Practices

1. Mobile-first design (60%+ open on mobile)
2. One primary CTA per email
3. Personalize beyond first name
4. Test send times for your audience
5. Clean list quarterly (remove inactive)
6. Respect unsubscribe immediately