Expansion Opportunities

Purpose

Systematically identify and prioritize account expansion opportunities.

Usage

• /expansion-opportunities - Portfolio-wide review
• /expansion-opportunities [account] - Focus on specific account

Steps

1. Review active accounts:

   • Current products/features used
   • Usage patterns and adoption
   • Team size vs. potential
   • Budget signals

2. Identify expansion triggers:

   • Pain points that premium features solve
   • Departments not yet using product
   • Features requested
   • Competitor tools they use

3. Assess expansion potential:

   • Upsell: Upgrade to higher tier
   • Cross-sell: Additional products
   • Seat expansion: More users

4. Prioritize by likelihood:

   • High: Budget available, need expressed
   • Medium: Fit exists, need to create urgency
   • Low: Future opportunity

Output Format

# 🎯 Expansion Opportunities

**Accounts reviewed:** [Count]
**Total expansion potential:** $[Amount]

## High Priority

### [Account] - $[Potential value]
- **Type:** Upsell / Cross-sell / Seat expansion
- **Trigger:** [Why now]
- **Next step:** [Action]

## Medium Priority
[Similar format]

## Expansion by Type
- Upsell: $[Amount] ([X] opportunities)
- Cross-sell: $[Amount] ([X] opportunities)
- Seat expansion: $[Amount] ([X] opportunities)