Entry point: /faion-net — invoke this skill for automatic routing to the appropriate domain.
Conversion Optimizer Domain Skill
Conversion rate optimization: landing pages, funnels, free trial optimization, product-led growth, onboarding flows.
Purpose
Orchestrates conversion optimization: landing page design, CRO tactics, funnel optimization, free trial conversion, PLG mechanics, onboarding flows.
Context Discovery
Auto-Investigation
Check these project signals to understand conversion optimization context:
| Signal |
Location |
What to Look For |
| Landing pages |
Website, marketing pages |
Current landing pages, conversion rates, CTA placement |
| Funnel data |
Analytics, funnel reports |
Conversion funnel metrics, drop-off points, bottlenecks |
| Free trial |
Product, signup flow |
Trial length, activation rate, trial-to-paid conversion |
| PLG mechanics |
Product features, docs |
Self-service signup, product-led onboarding, activation |
| Onboarding |
User flows, analytics |
Onboarding sequence, time-to-value, completion rates |
| A/B tests |
Experiment docs, analytics |
Previous CRO tests, winning variations, learnings |
| User feedback |
Support tickets, surveys |
Friction points, confusion, feature requests |
Discovery Questions
question: "What's your primary CRO goal?"
header: "CRO Goal"
multiSelect: false
options:
- label: "Optimize landing pages"
description: "Landing page design, copywriting, CRO tactics"
- label: "Improve funnel conversion"
description: "Funnel analysis, drop-off optimization, A/B testing"
- label: "Boost free trial conversion"
description: "Trial optimization, activation, trial-to-paid"
- label: "Implement PLG strategy"
description: "Product-led growth, self-service, onboarding automation"
question: "What's your current conversion rate?"
header: "Conversion Baseline"
multiSelect: false
options:
- label: "Below 1%"
description: "Fundamental CRO, landing page redesign, messaging fix"
- label: "1-3%"
description: "Tactical improvements, funnel optimization, A/B testing"
- label: "3-5%"
description: "Advanced tactics, micro-optimizations, segmentation"
- label: "Above 5%"
description: "Marginal gains, sophisticated testing, personalization"
question: "What type of funnel do you have?"
header: "Funnel Type"
multiSelect: false
options:
- label: "Marketing → Sales funnel"
description: "Lead generation, landing pages, sales handoff"
- label: "Self-service signup"
description: "Product-led growth, onboarding flows, activation"
- label: "Free trial → Paid"
description: "Trial optimization, upgrade mechanics, feature gating"
- label: "Freemium → Premium"
description: "PLG tactics, upgrade triggers, feature value demonstration"
When to Use
| Scenario |
Methodologies |
| Landing page |
growth-landing-page-design → growth-conversion-optimization |
| Free trial |
growth-free-trial-optimization |
| Funnel optimization |
funnel-basics-framework → funnel-tactics-basics → funnel-tactics-advanced |
| PLG strategy |
plg-basics → plg-implementation-guide → plg-optimization-tactics |
| Onboarding |
onboarding-flows → plg-implementation-guide |
| Community-led |
community-led-growth → plg-basics |
Methodologies (13)
Landing Pages & CRO (3)
- growth-landing-page-design.md
- growth-conversion-optimization.md
- growth-free-trial-optimization.md
Funnels (4)
- funnel-basics-framework.md
- funnel-basics-examples.md
- funnel-tactics-basics.md
- funnel-tactics-advanced.md
Product-Led Growth (5)
- plg-basics.md
- plg-implementation-guide.md
- plg-metrics.md
- plg-optimization-tactics.md
- community-led-growth.md
Onboarding (1)
References
- landing-page.md - Landing page frameworks (AIDA, PAS, etc.)
Related Skills
- faion-marketing-manager (parent orchestrator)
- faion-growth-marketer (metrics, A/B testing)
- faion-content-marketer (copywriting for landing pages)
- faion-ux-ui-designer (landing page design)
Conversion Optimizer v1.0 | 13 Methodologies
1---2name: faion-conversion-optimizer3description: Conversion optimization: landing pages, CRO, funnels, PLG, onboarding flows.4---5> **Entry point:** `/faion-net` — invoke this skill for automatic routing to the appropriate domain.
6
7# Conversion Optimizer Domain Skill
8
9Conversion rate optimization: landing pages, funnels, free trial optimization, product-led growth, onboarding flows.
10
11## Purpose
12
13Orchestrates conversion optimization: landing page design, CRO tactics, funnel optimization, free trial conversion, PLG mechanics, onboarding flows.
14
15## Context Discovery
16
17### Auto-Investigation
18
19Check these project signals to understand conversion optimization context:
20
21| Signal | Location | What to Look For |
22|--------|----------|------------------|
23| Landing pages | Website, marketing pages | Current landing pages, conversion rates, CTA placement |
24| Funnel data | Analytics, funnel reports | Conversion funnel metrics, drop-off points, bottlenecks |
25| Free trial | Product, signup flow | Trial length, activation rate, trial-to-paid conversion |
26| PLG mechanics | Product features, docs | Self-service signup, product-led onboarding, activation |
27| Onboarding | User flows, analytics | Onboarding sequence, time-to-value, completion rates |
28| A/B tests | Experiment docs, analytics | Previous CRO tests, winning variations, learnings |
29| User feedback | Support tickets, surveys | Friction points, confusion, feature requests |
30
31### Discovery Questions
32
33```yaml
34question: "What's your primary CRO goal?"
35header: "CRO Goal"
36multiSelect: false
37options:
38 - label: "Optimize landing pages"
39 description: "Landing page design, copywriting, CRO tactics"
40 - label: "Improve funnel conversion"
41 description: "Funnel analysis, drop-off optimization, A/B testing"
42 - label: "Boost free trial conversion"
43 description: "Trial optimization, activation, trial-to-paid"
44 - label: "Implement PLG strategy"
45 description: "Product-led growth, self-service, onboarding automation"
46```
47
48```yaml
49question: "What's your current conversion rate?"
50header: "Conversion Baseline"
51multiSelect: false
52options:
53 - label: "Below 1%"
54 description: "Fundamental CRO, landing page redesign, messaging fix"
55 - label: "1-3%"
56 description: "Tactical improvements, funnel optimization, A/B testing"
57 - label: "3-5%"
58 description: "Advanced tactics, micro-optimizations, segmentation"
59 - label: "Above 5%"
60 description: "Marginal gains, sophisticated testing, personalization"
61```
62
63```yaml
64question: "What type of funnel do you have?"
65header: "Funnel Type"
66multiSelect: false
67options:
68 - label: "Marketing → Sales funnel"
69 description: "Lead generation, landing pages, sales handoff"
70 - label: "Self-service signup"
71 description: "Product-led growth, onboarding flows, activation"
72 - label: "Free trial → Paid"
73 description: "Trial optimization, upgrade mechanics, feature gating"
74 - label: "Freemium → Premium"
75 description: "PLG tactics, upgrade triggers, feature value demonstration"
76```
77
78## When to Use
79
80| Scenario | Methodologies |
81|----------|---------------|
82| Landing page | growth-landing-page-design → growth-conversion-optimization |
83| Free trial | growth-free-trial-optimization |
84| Funnel optimization | funnel-basics-framework → funnel-tactics-basics → funnel-tactics-advanced |
85| PLG strategy | plg-basics → plg-implementation-guide → plg-optimization-tactics |
86| Onboarding | onboarding-flows → plg-implementation-guide |
87| Community-led | community-led-growth → plg-basics |
88
89## Methodologies (13)
90
91### Landing Pages & CRO (3)
92- growth-landing-page-design.md
93- growth-conversion-optimization.md
94- growth-free-trial-optimization.md
95
96### Funnels (4)
97- funnel-basics-framework.md
98- funnel-basics-examples.md
99- funnel-tactics-basics.md
100- funnel-tactics-advanced.md
101
102### Product-Led Growth (5)
103- plg-basics.md
104- plg-implementation-guide.md
105- plg-metrics.md
106- plg-optimization-tactics.md
107- community-led-growth.md
108
109### Onboarding (1)
110- onboarding-flows.md
111
112## References
113
114- [landing-page.md](references/landing-page.md) - Landing page frameworks (AIDA, PAS, etc.)
115
116## Related Skills
117
118- faion-marketing-manager (parent orchestrator)
119- faion-growth-marketer (metrics, A/B testing)
120- faion-content-marketer (copywriting for landing pages)
121- faion-ux-ui-designer (landing page design)
122
123---
124
125*Conversion Optimizer v1.0 | 13 Methodologies*
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