Entry point: /faion-net — invoke this skill for automatic routing to the appropriate domain.
Growth Marketer Domain Skill
Data-driven growth: experiments, analytics, A/B testing, AARRR metrics, retention strategies, viral loops, referral programs.
Purpose
Orchestrates growth activities: metrics tracking, experimentation framework, A/B testing, AARRR optimization, retention strategies, viral mechanics, analytics setup.
Context Discovery
Auto-Investigation
Check these project signals to understand growth marketing context:
| Signal |
Location |
What to Look For |
| Analytics setup |
docs/analytics/, config files |
Google Analytics, Plausible, tracking implementation |
| Metrics dashboard |
Analytics platform, internal docs |
KPIs, North Star metric, AARRR funnel metrics |
| Experiment docs |
.aidocs/, docs/experiments/ |
A/B tests, MVT tests, experiment results |
| Cohort data |
Analytics, retention reports |
User cohorts, retention curves, churn rates |
| Growth loops |
Product docs, user flows |
Viral loops, referral programs, PLG mechanics |
| Conversion funnels |
Analytics, funnel reports |
Acquisition → Activation → Retention metrics |
| User data |
Database schema, analytics |
User properties, events, behavioral data |
Discovery Questions
question: "What's your primary growth focus?"
header: "Growth Focus"
multiSelect: false
options:
- label: "Establish metrics foundation"
description: "AARRR framework, North Star metric, analytics setup"
- label: "Improve activation"
description: "Onboarding optimization, aha moment, time-to-value"
- label: "Increase retention"
description: "Retention strategies, churn prevention, engagement loops"
- label: "Build viral growth"
description: "Viral loops, referral programs, K-factor optimization"
question: "What's your experimentation maturity?"
header: "Experimentation"
multiSelect: false
options:
- label: "No experiments yet"
description: "A/B testing basics, experiment setup, statistical foundations"
- label: "Basic A/B testing"
description: "Advanced testing, MVT, prioritization frameworks"
- label: "Regular experiments"
description: "Optimization tactics, velocity, statistical rigor"
- label: "Advanced program"
description: "Growth loops, sophisticated attribution, scaling experiments"
question: "What metrics do you need to improve?"
header: "Metrics to Optimize"
multiSelect: true
options:
- label: "Acquisition (AARRR)"
description: "Traffic sources, CAC, conversion rates"
- label: "Activation (AARRR)"
description: "Onboarding, aha moment, time-to-value"
- label: "Retention (AARRR)"
description: "Engagement, churn, cohort analysis"
- label: "Revenue (AARRR)"
description: "Monetization, LTV, upsells"
- label: "Referral (AARRR)"
description: "Viral coefficient, K-factor, referral loops"
When to Use
| Scenario |
Methodologies |
| Growth framework |
aarrr-pirate-metrics → north-star-metric |
| Activation |
activation-framework → activation-tactics → activation-metrics |
| Retention |
retention-basics → retention-strategies → ops-churn-prevention |
| Viral growth |
viral-loops → growth-viral-loops → growth-referral-programs |
| A/B testing |
ab-testing-basics → ab-testing-setup → mvt-basics |
| Analytics setup |
google-analytics / plausible-analytics → conversion-tracking |
| Cohort analysis |
cohort-basics → cohort-implementation |
| Growth loops |
growth-loops → viral-loops |
| Operations |
ops-metrics-basics → ops-dashboard-setup → ops-automation-workflow |
| Statistics |
statistics-basics → statistics-application |
Methodologies (30)
Growth Framework (2)
- aarrr-pirate-metrics.md
- north-star-metric.md
Activation (3)
- activation-framework.md
- activation-tactics.md
- activation-metrics.md
Retention (5)
- retention-basics.md
- retention-strategies.md
- retention-metrics.md
- ops-churn-basics.md
- ops-churn-prevention.md
Viral & Referral (5)
- viral-loops.md
- viral-metrics.md
- viral-optimization.md
- growth-viral-loops.md
- growth-referral-programs.md
Growth Loops (1)
Experimentation (4)
- ab-testing-basics.md
- ab-testing-setup.md
- methodologies/growth/mvt-basics.md
- methodologies/growth/mvt-implementation.md
Analytics (4)
- google-analytics.md
- plausible-analytics.md
- conversion-tracking.md
- privacy-compliance.md
Cohorts (2)
- cohort-basics.md
- cohort-implementation.md
Operations (3)
- ops-metrics-basics.md
- ops-dashboard-setup.md
- ops-automation-workflow.md
Statistics (2)
- statistics-basics.md
- statistics-application.md
AI & Future (1)
- agentic-commerce-future-trends.md
Related Skills
- faion-marketing-manager (parent orchestrator)
- faion-conversion-optimizer (funnel optimization, CRO)
- faion-gtm-strategist (GTM metrics)
- faion-content-marketer (content experiments)
- faion-ppc-manager (paid ads optimization)
Growth Marketer v1.0 | 30 Methodologies
1---2name: faion-growth-marketer3description: Growth marketing: experiments, analytics, A/B testing, AARRR metrics, retention.4---5> **Entry point:** `/faion-net` — invoke this skill for automatic routing to the appropriate domain.
6
7# Growth Marketer Domain Skill
8
9Data-driven growth: experiments, analytics, A/B testing, AARRR metrics, retention strategies, viral loops, referral programs.
10
11## Purpose
12
13Orchestrates growth activities: metrics tracking, experimentation framework, A/B testing, AARRR optimization, retention strategies, viral mechanics, analytics setup.
14
15## Context Discovery
16
17### Auto-Investigation
18
19Check these project signals to understand growth marketing context:
20
21| Signal | Location | What to Look For |
22|--------|----------|------------------|
23| Analytics setup | `docs/analytics/`, config files | Google Analytics, Plausible, tracking implementation |
24| Metrics dashboard | Analytics platform, internal docs | KPIs, North Star metric, AARRR funnel metrics |
25| Experiment docs | `.aidocs/`, `docs/experiments/` | A/B tests, MVT tests, experiment results |
26| Cohort data | Analytics, retention reports | User cohorts, retention curves, churn rates |
27| Growth loops | Product docs, user flows | Viral loops, referral programs, PLG mechanics |
28| Conversion funnels | Analytics, funnel reports | Acquisition → Activation → Retention metrics |
29| User data | Database schema, analytics | User properties, events, behavioral data |
30
31### Discovery Questions
32
33```yaml
34question: "What's your primary growth focus?"
35header: "Growth Focus"
36multiSelect: false
37options:
38 - label: "Establish metrics foundation"
39 description: "AARRR framework, North Star metric, analytics setup"
40 - label: "Improve activation"
41 description: "Onboarding optimization, aha moment, time-to-value"
42 - label: "Increase retention"
43 description: "Retention strategies, churn prevention, engagement loops"
44 - label: "Build viral growth"
45 description: "Viral loops, referral programs, K-factor optimization"
46```
47
48```yaml
49question: "What's your experimentation maturity?"
50header: "Experimentation"
51multiSelect: false
52options:
53 - label: "No experiments yet"
54 description: "A/B testing basics, experiment setup, statistical foundations"
55 - label: "Basic A/B testing"
56 description: "Advanced testing, MVT, prioritization frameworks"
57 - label: "Regular experiments"
58 description: "Optimization tactics, velocity, statistical rigor"
59 - label: "Advanced program"
60 description: "Growth loops, sophisticated attribution, scaling experiments"
61```
62
63```yaml
64question: "What metrics do you need to improve?"
65header: "Metrics to Optimize"
66multiSelect: true
67options:
68 - label: "Acquisition (AARRR)"
69 description: "Traffic sources, CAC, conversion rates"
70 - label: "Activation (AARRR)"
71 description: "Onboarding, aha moment, time-to-value"
72 - label: "Retention (AARRR)"
73 description: "Engagement, churn, cohort analysis"
74 - label: "Revenue (AARRR)"
75 description: "Monetization, LTV, upsells"
76 - label: "Referral (AARRR)"
77 description: "Viral coefficient, K-factor, referral loops"
78```
79
80## When to Use
81
82| Scenario | Methodologies |
83|----------|---------------|
84| Growth framework | aarrr-pirate-metrics → north-star-metric |
85| Activation | activation-framework → activation-tactics → activation-metrics |
86| Retention | retention-basics → retention-strategies → ops-churn-prevention |
87| Viral growth | viral-loops → growth-viral-loops → growth-referral-programs |
88| A/B testing | ab-testing-basics → ab-testing-setup → mvt-basics |
89| Analytics setup | google-analytics / plausible-analytics → conversion-tracking |
90| Cohort analysis | cohort-basics → cohort-implementation |
91| Growth loops | growth-loops → viral-loops |
92| Operations | ops-metrics-basics → ops-dashboard-setup → ops-automation-workflow |
93| Statistics | statistics-basics → statistics-application |
94
95## Methodologies (30)
96
97### Growth Framework (2)
98- aarrr-pirate-metrics.md
99- north-star-metric.md
100
101### Activation (3)
102- activation-framework.md
103- activation-tactics.md
104- activation-metrics.md
105
106### Retention (5)
107- retention-basics.md
108- retention-strategies.md
109- retention-metrics.md
110- ops-churn-basics.md
111- ops-churn-prevention.md
112
113### Viral & Referral (5)
114- viral-loops.md
115- viral-metrics.md
116- viral-optimization.md
117- growth-viral-loops.md
118- growth-referral-programs.md
119
120### Growth Loops (1)
121- growth-loops.md
122
123### Experimentation (4)
124- ab-testing-basics.md
125- ab-testing-setup.md
126- methodologies/growth/mvt-basics.md
127- methodologies/growth/mvt-implementation.md
128
129### Analytics (4)
130- google-analytics.md
131- plausible-analytics.md
132- conversion-tracking.md
133- privacy-compliance.md
134
135### Cohorts (2)
136- cohort-basics.md
137- cohort-implementation.md
138
139### Operations (3)
140- ops-metrics-basics.md
141- ops-dashboard-setup.md
142- ops-automation-workflow.md
143
144### Statistics (2)
145- statistics-basics.md
146- statistics-application.md
147
148### AI & Future (1)
149- agentic-commerce-future-trends.md
150
151## Related Skills
152
153- faion-marketing-manager (parent orchestrator)
154- faion-conversion-optimizer (funnel optimization, CRO)
155- faion-gtm-strategist (GTM metrics)
156- faion-content-marketer (content experiments)
157- faion-ppc-manager (paid ads optimization)
158
159---
160
161*Growth Marketer v1.0 | 30 Methodologies*