Faion Marketing Manager

Entry point: /faion-net — invoke this skill for automatic routing to the appropriate domain.

Marketing Manager Orchestrator

Pure orchestrator that coordinates marketing activities by routing to specialized sub-skills.

Purpose

Routes marketing tasks to appropriate sub-skill based on domain. No methodologies in this skill - all execution happens in sub-skills.

Context Discovery

Auto-Investigation

Check for existing marketing context:

Check existing assets:

• Read landing page copy to understand current messaging
• Check meta tags for SEO status
• Look for pricing page to understand monetization

Discovery Questions

Use AskUserQuestion to understand marketing goals and context.

Q1: Marketing Goal

question: "What's your primary marketing goal right now?"
header: "Goal"
multiSelect: false
options:
  - label: "Launch a product"
    description: "Prepare and execute a product launch"
  - label: "Get more traffic"
    description: "Increase visitors to site/app"
  - label: "Convert more visitors"
    description: "Improve signup/purchase rates"
  - label: "Retain & grow users"
    description: "Reduce churn, increase engagement"
  - label: "Build brand awareness"
    description: "Establish presence and recognition"

Routing:

• "Launch" → Skill(faion-gtm-strategist) for full launch workflow
• "Traffic" → Ask Q2 (Budget) to decide organic vs paid
• "Convert" → Skill(faion-conversion-optimizer)
• "Retain & grow" → Skill(faion-growth-marketer)
• "Brand awareness" → Skill(faion-content-marketer) + Skill(faion-smm-manager)

Q2: Budget for Acquisition (if goal is traffic)

question: "Do you have budget for paid acquisition?"
header: "Budget"
multiSelect: false
options:
  - label: "No budget (organic only)"
    description: "Focus on SEO, content, social"
  - label: "Small budget ($100-500/mo)"
    description: "Test paid channels carefully"
  - label: "Growth budget ($500+/mo)"
    description: "Scale what works with paid ads"

Routing:

• "No budget" → Skill(faion-seo-manager) + Skill(faion-content-marketer)
• "Small budget" → Test with Skill(faion-ppc-manager), measure ROI
• "Growth budget" → Skill(faion-ppc-manager) + Skill(faion-growth-marketer)

Q3: Business Model

question: "What's your business model?"
header: "Model"
multiSelect: false
options:
  - label: "B2C (consumers)"
    description: "Selling to individual consumers"
  - label: "B2B (businesses)"
    description: "Selling to companies/teams"
  - label: "B2B2C (platform)"
    description: "Businesses serve their customers through you"
  - label: "Marketplace"
    description: "Connecting buyers and sellers"

Context impact:

• "B2C" → Emotional messaging, social proof, viral loops
• "B2B" → ROI focus, case studies, LinkedIn, longer sales cycle
• "B2B2C" → Both B2B acquisition + B2C activation
• "Marketplace" → Chicken-egg problem, liquidity focus

Q4: Current Stage

question: "What's your current traction?"
header: "Traction"
multiSelect: false
options:
  - label: "Pre-launch (no users yet)"
    description: "Building audience before launch"
  - label: "Early (< 100 users)"
    description: "Finding product-market fit"
  - label: "Growing (100-1000 users)"
    description: "Scaling what works"
  - label: "Scaling (1000+ users)"
    description: "Optimizing and expanding"

Context impact:

• "Pre-launch" → Audience building, waitlist, launch prep
• "Early" → Focus on learning, manual outreach, founder sales
• "Growing" → Test channels, find scalable acquisition
• "Scaling" → Optimize funnels, expand channels, retention

Q5: Existing Audience (multiSelect)

question: "What audience/channels do you already have?"
header: "Channels"
multiSelect: true
options:
  - label: "Email list"
    description: "Newsletter or customer emails"
  - label: "Social following"
    description: "Twitter, LinkedIn, Instagram, etc."
  - label: "Existing customers"
    description: "People already paying/using"
  - label: "None yet"
    description: "Starting from zero"

Context impact:

• "Email list" → Leverage for launches, nurture sequences
• "Social following" → Distribution channel, engagement
• "Existing customers" → Referrals, case studies, upsell
• "None" → Focus on audience building first

Architecture

Total: 85+ methodologies across 7 specialized sub-skills

Decision Tree

Routing Examples

Launch Scenario

Product Launch
├─→ faion-gtm-strategist (GTM strategy, positioning, launch timeline)
├─→ faion-content-marketer (launch content, press release, email campaign)
├─→ faion-conversion-optimizer (landing page, free trial flow)
├─→ faion-growth-marketer (metrics tracking, launch experiments)
└─→ faion-ppc-manager (paid launch campaigns)

Content Marketing Scenario

Content Marketing Program
├─→ faion-content-marketer (content strategy, editorial calendar, creation)
├─→ faion-seo-manager (technical SEO, on-page optimization)
├─→ faion-growth-marketer (content metrics, A/B testing)
└─→ faion-smm-manager (social distribution)

Growth Optimization Scenario

Growth Optimization
├─→ faion-growth-marketer (AARRR analysis, experiment design, analytics)
├─→ faion-conversion-optimizer (funnel optimization, PLG tactics)
├─→ faion-content-marketer (growth content, email nurture)
└─→ faion-ppc-manager (paid acquisition scaling)

Brand Building Scenario

Brand Building
├─→ faion-gtm-strategist (brand positioning, messaging)
├─→ faion-content-marketer (brand content, thought leadership)
├─→ faion-smm-manager (social media presence)
└─→ faion-seo-manager (brand search optimization)

Execution Pattern

1. Analyze task intent and marketing domain
2. Route to appropriate sub-skill(s) via Skill tool
3. Invoke one or more sub-skills as needed
4. Coordinate multi-skill workflows if needed
5. Report consolidated results to user

Quick Reference

Related Skills

Upstream:

• faion-net (parent orchestrator)

Downstream (coordinated by this skill):

• faion-gtm-strategist
• faion-content-marketer
• faion-growth-marketer
• faion-conversion-optimizer
• faion-ppc-manager
• faion-seo-manager
• faion-smm-manager

Adjacent:

• faion-researcher (market research, competitor analysis)
• faion-product-manager (product positioning, roadmap)
• faion-ux-ui-designer (design for marketing)

Coordination Patterns

Single Sub-Skill Tasks

Route directly to the appropriate sub-skill for focused execution.

Multi-Sub-Skill Workflows

For complex marketing programs, coordinate multiple sub-skills:

1. Sequential - GTM strategy → content creation → distribution
2. Parallel - Content + paid ads + social media simultaneously
3. Iterative - Experiments → analysis → optimization → repeat

Marketing Manager Orchestrator v2.1 Pure Orchestrator | 7 Sub-Skills | 85+ Methodologies