Fit Scorer

Fit Scorer

Score each shortlisted creator on the typed STAR Suitability (S) dimension, then keep campaign-specific commercial fit in a separate prioritization matrix. The Suitability read is portable and brand-independent; the commercial matrix is not a Suitability score and never enters the SQS.

Quick Start

Score one influencer:

Score @[handle] for [brand/campaign] and tell me if they're a good fit

Compare and rank a shortlist:

Compare and rank these influencers for [campaign]: @influencer1, @influencer2, @influencer3

Skill Contract

• Reads: brand/campaign context, target audience definition, campaign goal, and a shortlist of influencer handles (supplied by the user or carried over from influencer-discovery). Optional prior audience profiles from memory/influencer/audience-mapper/ and competitor partner benchmarks from memory/influencer/competitor-tracker/. For rostered creators, read partnership history and audience-stat provenance from memory/creators/<handle-slug>.md — the creator-registry roster record — as Partnership Potential inputs.
• Writes: only with explicit authorization, a report containing the typed Suitability (S) read plus a separately labeled commercial-fit comparison at memory/influencer/fit-scorer/YYYY-MM-DD-<topic>.md.
• Promotes: only with separate authorization, evidence-backed top picks and their exact Suitability (S) read and catalog version; never promote an unscored or provisional result.
• Done when:
  • Every creator has all 10 Suitability items S1–S10 explicitly Pass/Partial/Fail/Unknown/N/A with dated evidence or a gap reason.
  • The typed goal/context and the Suitability item states are preserved for the gate; Unknown prevents a Suitability read.
  • Any commercial-fit ranking is visibly separate from the Suitability read and cannot override a veto or missing evidence.
• Primary next skill: competitor-tracker — benchmark your top-scored picks against the creators competitors already partner with.

Handoff Summary

Emit the standard shape from skill-contract.md §Handoff Summary Format.

Data Sources

This family needs no live integrations (Tier 1). Fit Scorer works end to end by asking the user for the inputs it scores — handles, audience targets, brand values, and any metrics they have. A connector sharpens the numbers but none is required.

• ~~influencer database — follower counts, audience demographics, and partnership history.
• ~~social platform analytics — engagement rate, comment quality samples, posting cadence, growth trend.
• ~~audience intelligence — real-vs-bot follower estimates and audience overlap with your target.
• Roster record (keyless Tier 1) — prior contact, response reputation, and delivery history come from memory/creators/<handle-slug>.md when the creator is rostered (creator-registry curates it); ~~CRM is an optional Tier-2 sharpener for the same history when no roster record exists.

Measured YouTube inputs (free key): for YouTube candidates, python3 "${CLAUDE_PLUGIN_ROOT}/scripts/connectors/youtube.py" videos @handle --limit 10 supplies the engagement-authenticity inputs directly — per-video views/likes/comments against the displayed subscriber base (views-to-subs consistency, comment rate, cadence) — so those sub-scores come from Measured numbers instead of screenshots. Free YOUTUBE_API_KEY; shortlist vetting only (ToS refuses bulk-harvesting quota). See scripts/connectors/README.md.

With zero integrations, ask the user to supply each value the scoring tables request; the framework and weighting still produce a defensible ranking. See CONNECTORS.md for the free/keyless recipe per category.

Instructions

The commercial comparison layouts live in references/scoring-templates.md. They are optional decision support, not the STAR Suitability rubric.

1. Lock typed context. Declare creator target/version, goal (awareness|engagement|conversion|brand-building), assessment_time: forecast|actual, shared campaign rollup_id, observation date, platform/tier/niche cohort, and evidence window — the typed context the gate will score the full STAR run under.
2. Freeze evidence. Use creator analytics, public observations, roster history, and cohort benchmarks with source/date/type/confidence. Missing or refused private access is Unknown, never Fail or Partial.
3. Score Suitability only. Evaluate the Suitability items S1–S10 (audience composition/realness, follower-growth integrity, reach reliability, engagement health and authenticity, credibility, and portable brand/category fit) from star-benchmark.md. Campaign-specific commercial terms and availability stay in the separate matrix; cost and measured campaign conversion belong to Return (R), scored later by the gate.
4. Verify critical failures. The Suitability vetoes are STAR-S2 (verified follower fraud / real-follower rate below the tier × platform × niche benchmark) and STAR-S6 (verified bought, coordinated, or pod-based engagement); brand-safety is now the gate's Trust veto STAR-T3, not a Suitability check. Flag any verified Suitability veto and operationally hold outreach while it stands; the SQS cap (min(raw,59) for one verified veto, BLOCK for two or more) is applied by the gate when it rolls up the full STAR run.
5. Record the Suitability read for the gate. Capture the S1–S10 states with source/date/type/confidence as the portable Suitability (S) read. The creator-content-auditor gate folds this read into the full STAR run and runs the deterministic scorer for the profile-weighted SQS — this skill does not run the scorer or emit the SQS. Unknown means applicable evidence is missing and prevents a Suitability read; never soften Unknown to Partial or hand-calculate a composite.
6. Build the separate commercial matrix when requested. Use audience-to-campaign fit, content style, campaign-specific brand/category fit, commercial terms, availability, and partnership potential. Label its 1-5 total commercial_fit_score; it is not a Suitability score, cannot clear a Suitability veto, and never enters the SQS.
7. Rank transparently. Show the Suitability (S) read (or coverage/interval), critical controls, commercial fit separately, evidence confidence, and an outreach recommendation with owner/rerun condition. Do not rank an Unknown-heavy candidate as definitively superior.
8. Persist only with permission. Save the report only after authorization; request separate authorization before any hot-cache promotion or creator-registry proposal.

Compact Example

User: "Compare @ecofashionista, @greenwardrobe, @sustainablesarah for our sustainable fashion brand (goal: conversion)."

Output: Each creator receives a typed conversion Suitability (S) read using the same campaign rollup_id; the separate commercial matrix explains campaign-specific terms and availability. A verified real-follower rate below the tier benchmark fails STAR-S2; folded into the gate it caps a one-veto SQS at 59, while refused access stays Unknown and prevents a read. Persistence is offered, not assumed.

Reference Materials

• references/scoring-templates.md — all per-dimension tables, final-score rollup, comparison report, custom-weighting matrix, worked example, and tips.
• skill-contract.md — shared contract and handoff summary format.
• state-model.md — memory tiers and save-path conventions.
• CONNECTORS.md — free/keyless data recipe per connector category.
• Scoring rubric: star-benchmark.md — the STAR framework, the Suitability (S) dimension this skill reads (incl. the STAR-S2/STAR-S6 veto items), and the profile-weighted SQS the gate computes.
• Sibling skills: influencer-discovery, competitor-tracker, audience-mapper, outreach-manager.

Next Best Skill

Primary: competitor-tracker — benchmark your top-scored picks against the creators competitors already work with before you commit budget.

Alternates (same scout phase):

• influencer-discovery — if the shortlist is too thin to rank, source more candidates.
• audience-mapper — if audience-match scores are uncertain, tighten the target-audience definition first.

Termination note: Track a visited-set of skills invoked this session. If the recommended next skill has already run, stop and report the chain complete rather than re-invoking it. Stop after at most 3 hops (max-depth 3) and hand back to the user with the saved report path.

Related Skills

• influencer-discovery - Find influencers to score
• competitor-tracker - Benchmark against competitor partners
• audience-mapper - Define target audience
• outreach-manager - Contact top-scored influencers