How do I install the Funnel Strategy skill?

Run npx skillmds@latest add majiayu000/funnel-strategy in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Funnel Strategy safe to use?

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Which AI agents work with Funnel Strategy?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Funnel Strategy free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Funnel Strategy?

majiayu000 (@majiayu000) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Funnel Strategy by majiayu000 — Agent Skill

Name: Funnel Strategy
Rating: 4.5 (4 reviews)
Author: majiayu000

Funnel Strategy

Maps your company's GTM motion (PLG, SLG, or Hybrid) to concrete funnel stages with inputs, outputs, and qualification criteria per stage. Detects motion type from website + Exa research, then produces pre-close + post-close stage definitions, the FETE mapping (Fit / Engagement / Tier / Eligibility), and closed-lost re-entry paths. Triggers - "funnel strategy", "funnel stages", "pipeline stages", "sales process", "lead qualification", "GTM motion mapping", or any work defining how leads flow through the business. Upstream - recommended company-context, icp-research. Downstream - feeds lifecycle-marketing, outreach-emails, content-strategy. NOT for lead scoring logic (use /lead-scoring) or lifecycle email campaigns (use /lifecycle-marketing).

majiayu000 Updated Sep 9, 2026 567 repo stars

File contents

funnel-strategy — research skill

Infer and structure your sales funnel based on your GTM motion. Reads ICP + positioning (if locked) and your website signals to produce pre-close + post-close stages with qualification criteria per stage. Output: marketing/funnel/funnel-strategy.md.

When to use

Early in the engagement, after ICP research is in place — defines the stages every downstream skill assumes
When the GTM motion is shifting (e.g., PLG → Hybrid as enterprise deals start landing)
Quarterly refresh if win/loss data suggests stages are misaligned with reality

When NOT to use

For lead scoring logic per account — use /lead-scoring after this is locked
For lifecycle email campaign design — use /lifecycle-marketing after this is locked
If you already have a documented funnel that the team trusts — skip this; it's already done

Inputs

Recommended: marketing/icp/ICP.md (the champion + economic buyer help identify stage transitions)
Recommended: marketing/positioning/positioning.md (status-quo alternatives often map to closed-lost re-entry signals)
Your company website URL (Exa fetches + reads it)

What it produces

marketing/funnel/funnel-strategy.md with these sections:

GTM motion classification — PLG / SLG / Hybrid, with evidence from website + ICP signals
Pre-close stages — typically 4–6 stages (Aware → Engaged → Qualified → Discovery → Evaluation → Closed-Won)
Post-close stages — Onboarding → Activated → Habitual → Expansion (or Churn-Risk → Recovered)
Per-stage definitions — what triggers entry, what defines progression, what qualification criteria gate the next stage
FETE mapping — Fit / Engagement / Tier / Eligibility signals per stage
Closed-lost re-entry paths — how leads that dropped out get back in

Example run

In your terminal: /funnel-strategy

Claude reads your ICP + positioning files + fetches your website, then walks you through the GTM motion classification. Edits the draft with you, then writes the final to marketing/funnel/funnel-strategy.md.

For the format: see ../../../pulse-analytics-example/funnel/funnel-strategy.md — fully populated example for the fictional PulseAnalytics B2B SaaS analytics company.

---name: funnel-strategydescription: Maps your company's GTM motion (PLG, SLG, or Hybrid) to concrete funnel stages with inputs, outputs, and qualification criteria per stage. Detects motion type from website + Exa research, then produces pre-close + post-close stage definitions, the FETE mapping (Fit / Engagement / Tier / Eligibility), and closed-lost re-entry paths. Triggers - "funnel strategy", "funnel stages", "pipeline stages", "sales process", "lead qualification", "GTM motion mapping", or any work defining how leads flow through the business. Upstream - recommended company-context, icp-research. Downstream - feeds lifecycle-marketing, outreach-emails, content-strategy. NOT for lead scoring logic (use /lead-scoring) or lifecycle email campaigns (use /lifecycle-marketing).--- # funnel-strategy — research skill Infer and structure your sales funnel based on your GTM motion. Reads ICP + positioning (if locked) and your website signals to produce pre-close + post-close stages with qualification criteria per stage. Output: `marketing/funnel/funnel-strategy.md`. ## When to use - Early in the engagement, after ICP research is in place — defines the stages every downstream skill assumes - When the GTM motion is shifting (e.g., PLG → Hybrid as enterprise deals start landing) - Quarterly refresh if win/loss data suggests stages are misaligned with reality ## When NOT to use - For lead scoring logic per account — use `/lead-scoring` after this is locked - For lifecycle email campaign design — use `/lifecycle-marketing` after this is locked - If you already have a documented funnel that the team trusts — skip this; it's already done ## Inputs - **Recommended:** `marketing/icp/ICP.md` (the champion + economic buyer help identify stage transitions) - **Recommended:** `marketing/positioning/positioning.md` (status-quo alternatives often map to closed-lost re-entry signals) - Your company website URL (Exa fetches + reads it) ## What it produces `marketing/funnel/funnel-strategy.md` with these sections: - **GTM motion classification** — PLG / SLG / Hybrid, with evidence from website + ICP signals - **Pre-close stages** — typically 4–6 stages (Aware → Engaged → Qualified → Discovery → Evaluation → Closed-Won) - **Post-close stages** — Onboarding → Activated → Habitual → Expansion (or Churn-Risk → Recovered) - **Per-stage definitions** — what triggers entry, what defines progression, what qualification criteria gate the next stage - **FETE mapping** — Fit / Engagement / Tier / Eligibility signals per stage - **Closed-lost re-entry paths** — how leads that dropped out get back in ## Example run In your terminal: `/funnel-strategy` Claude reads your ICP + positioning files + fetches your website, then walks you through the GTM motion classification. Edits the draft with you, then writes the final to `marketing/funnel/funnel-strategy.md`. **For the format:** see [`../../../pulse-analytics-example/funnel/funnel-strategy.md`](../../../pulse-analytics-example/funnel/funnel-strategy.md) — fully populated example for the fictional PulseAnalytics B2B SaaS analytics company.

Frequently asked questions