Growth At Scale

/growth-at-scale

Scale what's working. Only use after finding traction.

Prerequisites

Before using this skill:

1. /dashboard shows consistent traffic growth (3+ weeks)
2. You know what's driving traffic (source analysis done)
3. Conversion is happening (users signing up/paying)
4. You're ready to invest time in growth infrastructure

If these aren't true, go back to experimentation with /announce, /post, /seo-baseline.

What This Does

Activates the full growth stack:

1. Unified social posting - Multi-platform automation
2. Paid ads - Google, Meta, Twitter campaigns
3. Newsletter - Capture and nurture leads
4. Referral program - User-driven growth
5. Advanced analytics - Funnels, cohorts, attribution

Full Stack Overview

Layer 1: MCP Servers (API Automation)

Add to ~/.claude/settings.json:

{
  "mcpServers": {
    "google-ads": {
      "command": "npx",
      "args": ["-y", "@anthropic/mcp-google-ads"]
    },
    "meta-ads": {
      "command": "npx",
      "args": ["-y", "@anthropic/mcp-meta-ads"]
    },
    "social-media": {
      "command": "npx",
      "args": ["-y", "@anthropic/mcp-social-media"]
    },
    "hubspot": {
      "command": "npx",
      "args": ["-y", "@anthropic/mcp-hubspot"]
    }
  }
}

Layer 2: Unified Social API

Recommendation: Late (getlate.dev)

• Single API to 13+ platforms
• Developer-friendly
• Free tier generous

Alternative: Buffer API

Layer 3: Newsletter

Recommendation: Buttondown

• API-first
• Simple
• Great for developers

Alternative: ConvertKit/Kit

Layer 4: Referral Program

Recommendation: Dub Partners

• Also handles link tracking
• Modern API
• Good free tier

Alternative: GrowSurf, Rewardful

Layer 5: Advanced Analytics

Stack:

• PostHog - Product analytics, funnels, traffic (via pageviews)
• Stripe - Revenue
• Sentry - Errors

NOT in our stack: Vercel Analytics (no API/CLI/MCP - unusable)

Skills to Build (When Needed)

/social - Unified Posting

/social post "content" --platforms twitter,linkedin,threads
/social schedule "content" --at "2pm tomorrow"
/social analytics --last 7d

/ads - Campaign Management

/ads status                    # All campaigns
/ads create google --budget 50 # New campaign
/ads pause meta campaign-123   # Pause campaign
/ads report --last 30d         # Performance report

/newsletter - Email Campaigns

/newsletter draft "subject"    # Create draft
/newsletter send draft-123     # Send to subscribers
/newsletter stats              # Open/click rates

/referral - Referral Program

/referral setup               # Configure program
/referral stats               # Referral metrics
/referral payout              # Process payouts

/double-down - Orchestrator

/double-down product-name

# Triggers full workflow:
# 1. Analyze traffic sources
# 2. Identify top converting channels
# 3. Suggest content to amplify
# 4. Set up newsletter capture
# 5. Consider ads for winning channels
# 6. Set up referral program

Research: What's Available

Ad Platform APIs

Social Media APIs

Unified Social APIs

Newsletter APIs

Referral/Affiliate APIs

Browser Automation Workflows

For platforms without APIs:

// Substack posting
mcp__claude-in-chrome__navigate to substack
mcp__claude-in-chrome__find "new post button"
mcp__claude-in-chrome__form_input with content
mcp__claude-in-chrome__computer click publish

// Product Hunt launch
mcp__claude-in-chrome__navigate to producthunt/posts/new
// Fill in form fields
// Schedule launch

When to Activate

Only activate growth-at-scale components when:

Anti-Patterns

Don't:

• Set up newsletter before you have traffic
• Run ads without knowing what converts
• Automate posting before establishing voice
• Add referral program without users

Do:

• Build on what's already working
• One channel at a time
• Measure everything
• Cut what doesn't work fast

Related Skills

• /dashboard - See traction first
• /announce - Manual launch posts
• /post - Manual social posts
• /brand-builder - Establish voice before automating