Gtm Planning Skill

GTM Planning Skill

=== PURPOSE ===

Procedures for go-to-market strategy and launch planning.

=== USED BY ===

=== PROCEDURE: GTM Strategy ===

Components:

1. Target market definition
2. Value proposition
3. Pricing strategy
4. Distribution channels
5. Launch timeline
6. Success metrics

=== PROCEDURE: Launch Tiers ===

Tier Definitions:

Tier Selection Criteria:

• Market impact
• Revenue potential
• Competitive response
• Customer demand
• Strategic importance

=== PROCEDURE: Launch Checklist ===

Pre-Launch (T-30 days):

• Positioning finalized
• Messaging approved
• Pricing confirmed
• Launch tier determined
• Assets list created

Pre-Launch (T-14 days):

• Landing page ready
• Documentation complete
• Demo/video ready
• Email templates drafted
• Social content planned

Pre-Launch (T-7 days):

• Sales enablement complete
• Support briefed
• Press release ready
• Blog post drafted
• Final QA of materials

Launch Day:

• Feature deployed
• Documentation live
• Landing page live
• Email sent
• Social posts published
• Monitoring in place

Post-Launch (T+7 days):

• Metrics reviewed
• Customer feedback gathered
• Issues addressed
• Retro completed

=== PROCEDURE: GTM Document ===

Location: devdocs/marketing/gtm-plan.md

Structure:

# Go-to-Market Plan: [Feature/Product]

## Overview
- Feature: [name]
- Launch Date: [date]
- Launch Tier: [1-4]
- Owner: @pmm

## Target Audience
[Who this is for]

## Key Messages
[From messaging framework]

## Launch Activities

### Marketing
- [ ] Blog post
- [ ] Email campaign
- [ ] Social media
- [ ] Landing page

### Sales
- [ ] Sales deck updated
- [ ] Battlecard created
- [ ] Demo script ready

### Support
- [ ] Documentation
- [ ] FAQ
- [ ] Training

## Timeline
| Date | Activity | Owner | Status |
|------|----------|-------|--------|
| T-14 | Assets ready | PMM | Pending |
| T-7 | Final review | All | Pending |
| T-0 | Launch | DevOps | Pending |

## Success Metrics
| Metric | Target | Measurement |
|--------|--------|-------------|
| Signups | X | Analytics |
| Activation | Y% | Product |
| Revenue | $Z | Finance |

## Risks
| Risk | Impact | Mitigation |
|------|--------|------------|
| [Risk] | [Impact] | [Plan] |

=== PROCEDURE: Channel Strategy ===

Channel Mix:

## Distribution Channels

### Owned
- Website
- Blog
- Email list
- Documentation

### Earned
- PR/Press
- Reviews
- Word of mouth
- Community

### Paid (if applicable)
- Ads
- Sponsorships
- Events

Channel Prioritization:

=== PROCEDURE: Metrics Framework ===

Funnel Metrics:

Awareness → Visits → Signups → Activation → Revenue
    |          |        |          |           |
  Impressions  Unique   Conv.     Active     MRR/ARR
              visitors  rate      users

Launch KPIs:

=== RELATED SKILLS ===