majiayu000 Hook Writer
Generate hooks using five proven psychological trigger categories.
Process
Step 1: Understand Context
Confirm: angle/message, target avatar, platform (FB/TikTok/Native/YouTube), desired emotional response.
Step 2: Apply Hook Types
1. GREED HOOKS - Appeals to money/savings
- "How I saved $847/month on [category]"
- "They're giving away [valuable thing] free until [date]"
- "This $12 [product] replaced my $200 [alternative]"
2. RELEVANCY HOOKS - Current events/timely
- "New 2026 rule means [audience] can now [benefit]"
- "After what happened this week, everyone is talking about..."
- Seasonal/holiday tied
3. EMOTION HOOKS - Strong emotional response
- "I broke down crying when I saw my [result]"
- "The moment I realized I'd been [doing it wrong] for years"
- Fear, joy, anger, hope, surprise
4. DEMOGRAPHIC HOOKS - Calls out audience directly
- "I'm 52. Here are three ways [product] helped me [benefit]"
- "Attention [city] residents: [message]"
- "If you rent your home, you may have been unfairly [impacted]"
5. CLIFFHANGER HOOKS - Creates curiosity gap
- "You get 1% off for every second it takes me to escape"
- "After days of planning, we decided there's a legal way to rob a bank"
- Incomplete story, unexpected premise
Step 3: Apply Headline Formulas
- Question: "Do you [behavior]? Here's why [consequence]"
- How-to: "How to [benefit] in [time] without [pain]"
- Secret: "The [adjective] secret [industry] doesn't want you to know"
- Warning: "Warning: [action] is actually [consequence]"
- Proof: "I [did action] and [measurable result]"
Step 4: Format for Platform
Facebook/Instagram: Longer, text overlays, first 3 seconds critical TikTok: Short, punchy, pattern interrupt, native feeling Native: Headline + image, curiosity-driven, news-style YouTube: Can build slower, promise clear value
Step 5: Output Ranked Hooks
## HOOKS: [Angle Name]
Platform: [Target] | Avatar: [Customer]
### GREED HOOKS
1. [Hook] - Trigger: [Why it works]
### RELEVANCY HOOKS
5. [Hook] - Trigger: [Why it works]
### EMOTION HOOKS
9. [Hook] - Trigger: [Why it works]
### DEMOGRAPHIC HOOKS
13. [Hook] - Trigger: [Why it works]
### CLIFFHANGER HOOKS
17. [Hook] - Trigger: [Why it works]
### TOP 5 TO TEST FIRST
1. [Hook] - Reason
Text Formatting Tips (Jason K)
- Camel case > ALL CAPS
- Highlight key words
- Strategic line breaks
- Punctuation guides eyes
Source: LeadsIcon CreativeFlow, Jason K