1---2name: in-app-messaging-kit3description: Library of in-product message patterns, triggers, and targeting rules.4---5
6# In-App Messaging Kit Skill
7
8## When to Use
9- Designing nudges, tooltips, and walkthroughs for onboarding or feature launches.
10- Coordinating lifecycle messaging across in-app surfaces, chat, and email.
11- Testing personalization ideas tied to usage milestones or cohorts.
12
13## Framework
141. **Trigger Matrix** – event-based, state-based, and contextual triggers.
152. **Message Patterns** – tooltip, modal, checklist, banner, coachmark, chat prompt.
163. **Targeting Rules** – persona, plan/tier, usage depth, lifecycle stage.
174. **Measurement Plan** – success metrics (CTR, completion, conversion) and guardrails.
185. **Localization + Accessibility** – copy guidelines, fallback flows, and escalation options.
19
20## Templates
21- Message brief (goal, trigger, variant, CTA, measurement).
22- Component library reference with best practices.
23- Experiment tracker linking messages to outcomes.
24
25## Tips
26- Keep copy concise; pair visuals or GIFs where possible.
27- Schedule “quiet hours” to avoid notification overload.
28- Tie each message to a single next-best-action to reduce decision fatigue.
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