kai-partnership — Partnership & Co-Marketing Campaigns
Plan and execute co-marketing partnerships: partner evaluation, joint content, cross-promotion strategy, and shared campaign assets.
Phase 0: Load Product Context
Check if MARKETING.md exists in the project root (same directory as CLAUDE.md, README.md, package.json).
If it exists: Read it — skip product discovery questions. It has the product name, ICP, value prop, monetization, brand voice, current channels, and competitive landscape.
If it does NOT exist: Auto-explore the codebase to create it in the project root (next to CLAUDE.md). Do NOT ask the user what the product is. Read CLAUDE.md, README.md, PROJECT.md, package.json, landing pages, and any project files. Search for email/ad/analytics config. Then create MARKETING.md using the template from /kai-email-system. Present draft to user for confirmation.
References
Load these files as context before starting:
E:\Dev2\kai-cmo-harness-work\knowledge\playbooks\partnership-coMARKETING.mdE:\Dev2\kai-cmo-harness-work\knowledge\personas\_persona-index.mdE:\Dev2\kai-cmo-harness-work\knowledge\channels\email-lifecycle.md
Phase 1 — Discovery
- Read from
MARKETING.md. Only ask about things not covered there:
- Their product/service and target audience
- Partnership goal (audience growth, credibility, lead gen, content, distribution)
- Any existing partnerships or candidates in mind
- Budget constraints (cash, time, content capacity)
- Timeline and key dates
- Clarify partnership type:
- Content co-creation (webinar, guide, report)
- Cross-promotion (email swaps, social mentions)
- Bundle/integration (product-level partnership)
- Event collaboration (co-hosted workshop, conference)
- Affiliate/referral (revenue share)
Phase 2 — Plan
Partner Selection Scorecard
Evaluate each candidate on:
| Criteria |
Weight |
Score 1-5 |
| Audience overlap (shared ICP) |
25% |
|
| Audience size / reach |
20% |
|
| Brand alignment (values, tone) |
20% |
|
| Content quality |
15% |
|
| Responsiveness / ease of working with |
10% |
|
| Competitive risk (do they compete?) |
10% |
|
Minimum threshold: 3.5 weighted average to proceed.
Campaign Architecture
- Define the shared value prop — why this partnership benefits both audiences.
- Map the funnel: awareness (social) -> consideration (content) -> conversion (offer).
- Assign ownership: who creates what, who distributes where.
- Set shared KPIs: impressions, leads captured, conversion rate, revenue attributed.
Phase 3 — Produce
Build these deliverables:
Partnership Brief
- Partner name + description
- Shared audience profile
- Campaign concept (1-2 sentences)
- Content deliverables with owners and deadlines
- Distribution plan (channels, dates, frequency)
- Success metrics with targets
Co-Branded Content Plan
- Asset list: what gets created (blog, email, social, landing page, webinar)
- Brand guidelines for co-branding (logo placement, voice merge rules)
- Approval workflow: who signs off, how many rounds
Cross-Promotion Schedule
- Week-by-week calendar of promotional activities
- Channel assignments per partner
- Email swap specs (list size, send date, subject line approval)
Outreach Templates
- Partner pitch email (cold)
- Partner pitch email (warm intro)
- Follow-up sequence (3 touches)
Phase 4 — Output
- Deliver the partnership brief and campaign plan as structured documents.
- Run all outreach copy through quality gates:
python E:\Dev2\kai-cmo-harness-work\scripts\quality_gates\banned_word_check.py <file>python E:\Dev2\kai-cmo-harness-work\scripts\quality_gates\four_us_score.py <file>
- Flag any co-branded content that needs legal review (claims, testimonials, data sharing).
- Present the complete package with a timeline summary.
Constraints
- No banned Tier 1 words in any outreach or co-branded copy.
- All partner claims must be verifiable — no inflated audience numbers.
- Email outreach must comply with CAN-SPAM (reference:
E:\Dev2\kai-cmo-harness-work\harness\references\cold-email-rules.md).
- Cross-promotion emails require clear sender identification.
- Max 2 auto-retry cycles on quality gate failures.
1---2name: kai-partnership3description: Partnership and co-marketing campaign planner — partner selection criteria, joint content strategy, cross-promotion plans, and co-branded assets. Use when "partnership", "co-marketing", "partner program", "cross-promotion", "joint venture", "co-branded", "partner campaign", or any request to plan or execute a marketing partnership.4---5
6# kai-partnership — Partnership & Co-Marketing Campaigns
7
8Plan and execute co-marketing partnerships: partner evaluation, joint content, cross-promotion strategy, and shared campaign assets.
9
10## Phase 0: Load Product Context
11
12Check if `MARKETING.md` exists in the **project root** (same directory as CLAUDE.md, README.md, package.json).
13
14**If it exists:** Read it — skip product discovery questions. It has the product name, ICP, value prop, monetization, brand voice, current channels, and competitive landscape.
15
16**If it does NOT exist:** Auto-explore the codebase to create it in the **project root** (next to CLAUDE.md). Do NOT ask the user what the product is. Read CLAUDE.md, README.md, PROJECT.md, package.json, landing pages, and any project files. Search for email/ad/analytics config. Then create `MARKETING.md` using the template from `/kai-email-system`. Present draft to user for confirmation.
17
18---
19
20## References
21
22Load these files as context before starting:
23
24- `E:\Dev2\kai-cmo-harness-work\knowledge\playbooks\partnership-coMARKETING.md`
25- `E:\Dev2\kai-cmo-harness-work\knowledge\personas\_persona-index.md`
26- `E:\Dev2\kai-cmo-harness-work\knowledge\channels\email-lifecycle.md`
27
28## Phase 1 — Discovery
29
301. Read from `MARKETING.md`. Only ask about things not covered there:
31 - Their product/service and target audience
32 - Partnership goal (audience growth, credibility, lead gen, content, distribution)
33 - Any existing partnerships or candidates in mind
34 - Budget constraints (cash, time, content capacity)
35 - Timeline and key dates
362. Clarify partnership type:
37 - Content co-creation (webinar, guide, report)
38 - Cross-promotion (email swaps, social mentions)
39 - Bundle/integration (product-level partnership)
40 - Event collaboration (co-hosted workshop, conference)
41 - Affiliate/referral (revenue share)
42
43## Phase 2 — Plan
44
45### Partner Selection Scorecard
46
47Evaluate each candidate on:
48
49| Criteria | Weight | Score 1-5 |
50|----------|--------|-----------|
51| Audience overlap (shared ICP) | 25% | |
52| Audience size / reach | 20% | |
53| Brand alignment (values, tone) | 20% | |
54| Content quality | 15% | |
55| Responsiveness / ease of working with | 10% | |
56| Competitive risk (do they compete?) | 10% | |
57
58**Minimum threshold**: 3.5 weighted average to proceed.
59
60### Campaign Architecture
61
621. Define the shared value prop — why this partnership benefits both audiences.
632. Map the funnel: awareness (social) -> consideration (content) -> conversion (offer).
643. Assign ownership: who creates what, who distributes where.
654. Set shared KPIs: impressions, leads captured, conversion rate, revenue attributed.
66
67## Phase 3 — Produce
68
69Build these deliverables:
70
71### Partnership Brief
72- Partner name + description
73- Shared audience profile
74- Campaign concept (1-2 sentences)
75- Content deliverables with owners and deadlines
76- Distribution plan (channels, dates, frequency)
77- Success metrics with targets
78
79### Co-Branded Content Plan
80- Asset list: what gets created (blog, email, social, landing page, webinar)
81- Brand guidelines for co-branding (logo placement, voice merge rules)
82- Approval workflow: who signs off, how many rounds
83
84### Cross-Promotion Schedule
85- Week-by-week calendar of promotional activities
86- Channel assignments per partner
87- Email swap specs (list size, send date, subject line approval)
88
89### Outreach Templates
90- Partner pitch email (cold)
91- Partner pitch email (warm intro)
92- Follow-up sequence (3 touches)
93
94## Phase 4 — Output
95
961. Deliver the partnership brief and campaign plan as structured documents.
972. Run all outreach copy through quality gates:
98 - `python E:\Dev2\kai-cmo-harness-work\scripts\quality_gates\banned_word_check.py <file>`
99 - `python E:\Dev2\kai-cmo-harness-work\scripts\quality_gates\four_us_score.py <file>`
1003. Flag any co-branded content that needs legal review (claims, testimonials, data sharing).
1014. Present the complete package with a timeline summary.
102
103## Constraints
104
105- No banned Tier 1 words in any outreach or co-branded copy.
106- All partner claims must be verifiable — no inflated audience numbers.
107- Email outreach must comply with CAN-SPAM (reference: `E:\Dev2\kai-cmo-harness-work\harness\references\cold-email-rules.md`).
108- Cross-promotion emails require clear sender identification.
109- Max 2 auto-retry cycles on quality gate failures.
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