Landing Page Builder
Generate structured landing page copy that converts. Framework-agnostic approach - you choose the best structure based on context.
Required Inputs
Use AskUserQuestion to gather these inputs from the user:
| Input |
Description |
| Product/Offer |
What's being offered (name, price, bonuses, guarantee) |
| Target Audience |
Who this is for (demographics, psychographics) |
| Pain Points |
2-3 specific problems the audience faces |
| Key Benefits |
2-3 outcome-focused benefits |
| Proof |
Testimonials, case studies, or statistics |
| Page Goal |
Single conversion goal (lead, sale, demo, signup) |
| Awareness Level |
Problem-aware, solution-aware, or product-aware |
| Traffic Source |
Where visitors come from (ad copy, email, organic) |
If the user doesn't provide all inputs, ask for the missing ones before proceeding.
Conversation Starter
If the user hasn't provided context, begin with:
I'll help you create landing page copy. Please share:
The Basics:
- What product/service are you promoting? (name, price, offer details)
- What's the conversion goal? (lead, sale, demo, signup)
- Where is traffic coming from? (ads, email, organic - share the source copy if available)
Your Audience:
4. Who is this for? (role, situation, sophistication level)
5. What's their current painful situation vs. dream outcome?
6. What keeps them from taking action? (fears, objections, skepticism)
Your Proof:
7. Best testimonials or case studies? (specific results preferred)
8. Any trust indicators? (logos, credentials, media mentions)
I'll use this to create copy that matches your audience's awareness level.
Output Structure
Produce copy in this order (a complete landing page):
1. Hero Section
- Headline: 8-12 words, matches traffic source messaging
- Subheadline: 15-20 words, expands on promise
- Hero CTA: Primary button text
2. Problem Section
- Acknowledge the pain (2-3 sentences)
- Show you understand their situation
- Create resonance before presenting solution
3. Solution Section
- Introduce the product/offer
- Explain the mechanism (how it works)
- Keep it simple - avoid jargon
4. Benefits Section
- 3-5 benefit blocks
- Each: bold outcome + supporting detail
- Focus on transformation, not features
5. Proof Section
- Testimonials with specific results
- Case study snippets
- Trust indicators (logos, numbers, credentials)
6. Objection Handling
- Address 2-3 common objections
- Use FAQ format or inline handling
- Turn skepticism into confidence
7. Offer Stack
- Clear breakdown of what's included
- Price presentation (anchor if appropriate)
- Bonuses listed with values
- Guarantee prominently displayed
8. Final CTA
- Urgency element if genuine
- Risk reversal reminder
- Clear button text
Approach Guidelines
For Problem-Aware audiences:
- Lead with pain acknowledgment
- Spend more time on problem/agitate
- Educate on solution category before introducing product
For Solution-Aware audiences:
- Lead with differentiation
- Focus on why THIS solution
- Compare to alternatives (tactfully)
For Product-Aware audiences:
- Lead with offer/deal
- Focus on proof and objection handling
- Shorter copy, faster to CTA
Audience Psychology Checklist
When gathering inputs, ensure you understand:
| Factor |
Questions to Answer |
| Current State |
What frustrations do they face daily? |
| Desired State |
What does success look like to them? |
| Hidden Fears |
What are they secretly afraid of? |
| Trust Barriers |
Why might they not believe you? |
| Decision Triggers |
What would make them act now? |
Use these insights to:
- Write problem sections that resonate emotionally
- Choose headlines that match their awareness
- Address objections before they arise
- Create urgency that feels authentic
Quality Standards
- Message Match: Headline must echo traffic source copy
- One Goal: All copy drives toward single conversion
- Specific Proof: No vague claims - numbers, names, results
- Clear CTA: Obvious next step, no confusion
- Mobile-First: Short paragraphs, scannable structure
- No Fluff: Cut "very", "really", "just", "amazing"
Output Format
## [PAGE TITLE]
### Hero
**Headline:** [8-12 words]
**Subheadline:** [15-20 words]
**CTA Button:** [Button text]
---
### Problem
[2-3 sentences acknowledging pain]
---
### Solution
[Product introduction + mechanism]
---
### Benefits
**[Benefit 1]**: [Supporting detail]
**[Benefit 2]**: [Supporting detail]
**[Benefit 3]**: [Supporting detail]
---
### Proof
[Testimonials/case studies/trust indicators]
---
### Objections
**[Objection 1]?** [Response]
**[Objection 2]?** [Response]
---
### Offer
**What You Get:**
- [Item 1] (Value: $X)
- [Item 2] (Value: $X)
- [Bonus] (Value: $X)
**Total Value:** $XXX
**Your Investment:** $XX
**Guarantee:** [Guarantee details]
---
### Final CTA
[Urgency + risk reversal + button text]
What This Skill Does NOT Do
- Prescribe specific frameworks (AIDA, PAS, etc.) - you choose
- Generate multiple variations - one focused version
- Include design/visual direction - copy only
- Promise specific conversion rates
When to Use This vs. sales-page
Use landing-page-builder when... |
Use sales-page when... |
| You know your messaging already |
Starting from scratch |
| Need quick copy execution |
Want competitive research |
| Already have positioning |
Need formula libraries |
| Time is limited |
Want blueprint + templates |
1---2name: landing-page-builder-23description: Generate structured landing page copy with hero, body, proof, and CTA sections. Framework-agnostic - adapts approach based on awareness level and offer type.4---56# Landing Page Builder78Generate structured landing page copy that converts. Framework-agnostic approach - you choose the best structure based on context.910## Required Inputs1112Use `AskUserQuestion` to gather these inputs from the user:1314| Input | Description |15|-------|-------------|16| **Product/Offer** | What's being offered (name, price, bonuses, guarantee) |17| **Target Audience** | Who this is for (demographics, psychographics) |18| **Pain Points** | 2-3 specific problems the audience faces |19| **Key Benefits** | 2-3 outcome-focused benefits |20| **Proof** | Testimonials, case studies, or statistics |21| **Page Goal** | Single conversion goal (lead, sale, demo, signup) |22| **Awareness Level** | Problem-aware, solution-aware, or product-aware |23| **Traffic Source** | Where visitors come from (ad copy, email, organic) |2425If the user doesn't provide all inputs, ask for the missing ones before proceeding.2627## Conversation Starter2829If the user hasn't provided context, begin with:3031---3233I'll help you create landing page copy. Please share:3435**The Basics:**361. What product/service are you promoting? (name, price, offer details)372. What's the conversion goal? (lead, sale, demo, signup)383. Where is traffic coming from? (ads, email, organic - share the source copy if available)3940**Your Audience:**414. Who is this for? (role, situation, sophistication level)425. What's their current painful situation vs. dream outcome?436. What keeps them from taking action? (fears, objections, skepticism)4445**Your Proof:**467. Best testimonials or case studies? (specific results preferred)478. Any trust indicators? (logos, credentials, media mentions)4849I'll use this to create copy that matches your audience's awareness level.5051---5253## Output Structure5455Produce copy in this order (a complete landing page):5657### 1. Hero Section58- **Headline**: 8-12 words, matches traffic source messaging59- **Subheadline**: 15-20 words, expands on promise60- **Hero CTA**: Primary button text6162### 2. Problem Section63- Acknowledge the pain (2-3 sentences)64- Show you understand their situation65- Create resonance before presenting solution6667### 3. Solution Section68- Introduce the product/offer69- Explain the mechanism (how it works)70- Keep it simple - avoid jargon7172### 4. Benefits Section73- 3-5 benefit blocks74- Each: bold outcome + supporting detail75- Focus on transformation, not features7677### 5. Proof Section78- Testimonials with specific results79- Case study snippets80- Trust indicators (logos, numbers, credentials)8182### 6. Objection Handling83- Address 2-3 common objections84- Use FAQ format or inline handling85- Turn skepticism into confidence8687### 7. Offer Stack88- Clear breakdown of what's included89- Price presentation (anchor if appropriate)90- Bonuses listed with values91- Guarantee prominently displayed9293### 8. Final CTA94- Urgency element if genuine95- Risk reversal reminder96- Clear button text9798## Approach Guidelines99100**For Problem-Aware audiences:**101- Lead with pain acknowledgment102- Spend more time on problem/agitate103- Educate on solution category before introducing product104105**For Solution-Aware audiences:**106- Lead with differentiation107- Focus on why THIS solution108- Compare to alternatives (tactfully)109110**For Product-Aware audiences:**111- Lead with offer/deal112- Focus on proof and objection handling113- Shorter copy, faster to CTA114115## Audience Psychology Checklist116117When gathering inputs, ensure you understand:118119| Factor | Questions to Answer |120|--------|---------------------|121| **Current State** | What frustrations do they face daily? |122| **Desired State** | What does success look like to them? |123| **Hidden Fears** | What are they secretly afraid of? |124| **Trust Barriers** | Why might they not believe you? |125| **Decision Triggers** | What would make them act now? |126127Use these insights to:128- Write problem sections that resonate emotionally129- Choose headlines that match their awareness130- Address objections before they arise131- Create urgency that feels authentic132133## Quality Standards1341351. **Message Match**: Headline must echo traffic source copy1362. **One Goal**: All copy drives toward single conversion1373. **Specific Proof**: No vague claims - numbers, names, results1384. **Clear CTA**: Obvious next step, no confusion1395. **Mobile-First**: Short paragraphs, scannable structure1406. **No Fluff**: Cut "very", "really", "just", "amazing"141142## Output Format143144```145## [PAGE TITLE]146147### Hero148**Headline:** [8-12 words]149**Subheadline:** [15-20 words]150**CTA Button:** [Button text]151152---153154### Problem155[2-3 sentences acknowledging pain]156157---158159### Solution160[Product introduction + mechanism]161162---163164### Benefits165**[Benefit 1]**: [Supporting detail]166**[Benefit 2]**: [Supporting detail]167**[Benefit 3]**: [Supporting detail]168169---170171### Proof172[Testimonials/case studies/trust indicators]173174---175176### Objections177**[Objection 1]?** [Response]178**[Objection 2]?** [Response]179180---181182### Offer183**What You Get:**184- [Item 1] (Value: $X)185- [Item 2] (Value: $X)186- [Bonus] (Value: $X)187188**Total Value:** $XXX189**Your Investment:** $XX190191**Guarantee:** [Guarantee details]192193---194195### Final CTA196[Urgency + risk reversal + button text]197```198199## What This Skill Does NOT Do200201- Prescribe specific frameworks (AIDA, PAS, etc.) - you choose202- Generate multiple variations - one focused version203- Include design/visual direction - copy only204- Promise specific conversion rates205206## When to Use This vs. `sales-page`207208| Use `landing-page-builder` when... | Use `sales-page` when... |209|------------------------------------|--------------------------|210| You know your messaging already | Starting from scratch |211| Need quick copy execution | Want competitive research |212| Already have positioning | Need formula libraries |213| Time is limited | Want blueprint + templates |