Landing Page Generator

STANDARD OPERATING PROCEDURE

Purpose

Produce deployable landing pages that convert, using evidence-based research, structured copy, consistent design, and validated builds.

Trigger Conditions

• Positive: requests for marketing/landing pages, CRO experiments, new product launches, or redesigns requiring copy + build + deploy.
• Negative: app-level feature builds (route to feature-dev-complete) or doc-only needs (route to documentation).

Guardrails

• Structure-first: keep examples/, tests/, resources/, references/ alongside SKILL.md.
• Constraint extraction: HARD (brand, CTA, compliance, timelines), SOFT (tone, visuals), INFERRED (audience segments) — confirm inferred.
• Confidence ceilings: {inference/report:0.70, research:0.85, observation/definition:0.95} for claims on conversion tactics and implementation safety.
• Separate copy before design; one page = one primary CTA; avoid leaking secrets in examples.

Execution Phases

1. Research & Positioning
   • Gather audience insights, competitors, and current CRO patterns; log sources in references/.
   • Define single CTA, value props, and objections to address.
2. Copy & IA
   • Draft messaging using frameworks (AIDA/PAS/FAB); map sections and hierarchy.
   • Confirm tone/voice; store drafts and snippets in examples/.
3. Design System Alignment
   • Extract brand tokens (color, typography, spacing) from sources; avoid copying content.
   • Plan layout wireframe; capture assets in resources/.
4. Build
   • Implement page with accessibility and performance budget; keep code + tests paired.
   • Set analytics/feature flags if applicable; add screenshot baselines.
5. Validate & Iterate
   • Run lint/tests in tests/; verify responsive/RTL/localization if in scope.
   • Check lighthouse/perf; confirm tracking events.
6. Deploy & Document
   • Prepare deploy steps + rollback; publish release notes and QA checklist.
   • Record evidence, risks, and Confidence: X.XX (ceiling: TYPE Y.YY).

Output Format

• Constraints and decisions (HARD/SOFT/INFERRED) with confirmations.
• Copy outline, design tokens, build status, and validation results.
• Deploy/rollback plan and evidence links.
• Confidence statement with ceiling.

Validation Checklist

• CTA and success metrics defined; constraints confirmed.
• Copy reviewed; design tokens captured; layout agreed.
• Tests + accessibility/performance checks recorded in tests/.
• Assets and research stored in resources/ and references/.
• Deployment + rollback documented; confidence ceilings attached.

MCP / Memory Tags

• Namespace: skills/delivery/landing-page-generator/{project}/{page}
• Tags: WHO=landing-page-generator-{session}, WHY=skill-execution, WHAT=cro+delivery

Confidence: 0.70 (ceiling: inference 0.70) - SOP applies skill-forge structure-first and prompt-architect constraint/ceiling guidance.