Launch Email Sequence

Launch Email Sequence

This skill structures the launch week communications to maximize early conversions, reinforce social proof, and maintain momentum.

Input Variables

• [BRAND_BIBLE]
• [PRODUCT_BIBLE]
• [PERSONA_DATA]
• [PERKS]: VIP discount, limits, timing

The Protocol

1. Launch Morning: VIP-first announcement with strongest CTA.
2. Launch Evening: Urgency and remaining slots.
3. Day 2: Extension notice and fairness rationale.
4. Day 3: Reason #2 with benefit proof.
5. Day 5: Reason #1 with press quotes.
6. Day 7: Week wrap with progress and benefits recap.
7. Provide JSON schedule and dynamic fields for variables.

Output Instructions

Render into templates/launch-email-sequence.md. Include subject variants and button text for each email.

Integration & Technical Specs

API Specification

• ID: launch-email-sequence
• Path: skills/launch-email-sequence/templates/launch-email-sequence.md
• Context: Part of Robust Email Strategy

Data Flow

• Input: Derived from project context and upstream skills.
• Output: Generates launch-email-sequence.md.

CLI Usage

bun scripts/cli.ts activate launch-email-sequence