majiayu000 name: launch-plan description: Create or update a product launch plan argument-hint: [product or feature name] or [update path/to/launch-plan.md]
Document Intelligence
This skill supports three modes: Create, Update, and Find.
Mode Detection
| Signal | Mode | Confidence |
|---|---|---|
| "update", "revise", "modify" in input | UPDATE | 100% |
File path provided (@path/to/launch-plan.md) |
UPDATE | 100% |
| "create", "new", "draft" in input | CREATE | 100% |
| "find", "search", "list launch plans" | FIND | 100% |
| "the launch plan", "our launch" | UPDATE | 85% |
| Just product/feature name | CREATE | 60% |
Threshold: ≥85% auto-proceed | 70-84% state assumption | <70% ask user
Mode Behaviors
CREATE: Generate complete new launch plan using template below.
UPDATE:
- Read existing launch plan (search if path not provided)
- Preserve unchanged sections exactly
- Update timeline, status, activities, owners
- Show diff summary: "Updated: [sections]. Unchanged: [sections]."
- Mark activity statuses (Not Started → In Progress → Complete)
FIND:
- Search paths below for launch plans
- Present results: product, launch date, status, path
- Ask: "Update one of these, or create new?"
Search Locations for Launch Plans
launch/gtm/releases/docs/launch/
Create a complete Product Launch Plan for the specified product or feature.
V2V Phase
Phase 3: Strategic Commitments - Launch plans commit cross-functional resources to execution.
Prerequisites: GTM strategy approved, product roadmap committed Outputs used by: Phase 4 (coordinated execution across all functions)
Output Structure
Generate a comprehensive launch plan with the following sections:
1. Executive Summary
- Product/feature being launched
- Launch date
- Key objectives
- Critical success factors
- Major risks
2. Launch Objectives & Success Criteria
| Objective | Metric | Target | Timeframe |
|---|---|---|---|
| Awareness | [Metric] | [Target] | Launch +30 days |
| Adoption | [Metric] | [Target] | Launch +60 days |
| Revenue | [Metric] | [Target] | Launch +90 days |
3. Target Audience & Messaging
Primary Audience
- Who they are
- Why they care
- Key message
Secondary Audience
- Who they are
- Why they care
- Key message
4. Launch Timeline
T-8 Weeks (Preparation)
| Activity | Owner | Due Date | Status |
|---|---|---|---|
| [Activity] | [Owner] | [Date] | Not Started |
T-4 Weeks (Pre-Launch)
| Activity | Owner | Due Date | Status |
|---|---|---|---|
| [Activity] | [Owner] | [Date] | Not Started |
T-1 Week (Final Prep)
| Activity | Owner | Due Date | Status |
|---|---|---|---|
| [Activity] | [Owner] | [Date] | Not Started |
Launch Day
| Activity | Owner | Time | Status |
|---|---|---|---|
| [Activity] | [Owner] | [Time] | Not Started |
Post-Launch (Week 1-4)
| Activity | Owner | Timing | Status |
|---|---|---|---|
| [Activity] | [Owner] | [Timing] | Not Started |
5. Cross-Functional Responsibilities (RACI)
| Activity | Product | Engineering | Marketing | Sales | Support | CS |
|---|---|---|---|---|---|---|
| [Activity] | R/A/C/I | R/A/C/I | R/A/C/I | R/A/C/I | R/A/C/I | R/A/C/I |
6. Marketing Activities & Campaigns
| Campaign | Channel | Audience | Timing | Owner | Budget |
|---|---|---|---|---|---|
| [Campaign] | [Channel] | [Audience] | [When] | [Owner] | $X |
7. Sales Enablement Activities
| Deliverable | Purpose | Owner | Due Date |
|---|---|---|---|
| Sales deck | Prospect presentations | [Owner] | [Date] |
| Demo script | Consistent demos | [Owner] | [Date] |
| Battle cards | Competitive selling | [Owner] | [Date] |
| FAQ | Objection handling | [Owner] | [Date] |
8. Customer Success Preparation
- Onboarding materials ready
- Training completed
- Success metrics defined
- Health scoring updated
- Playbooks created
9. Support Readiness
- Knowledge base updated
- Support team trained
- Escalation paths defined
- FAQ published
- Tier 1/2/3 coverage confirmed
10. Technical/Operations Readiness
- Infrastructure scaled
- Monitoring in place
- Rollback plan ready
- Performance tested
- Security reviewed
11. Risk Mitigation Plan
| Risk | Probability | Impact | Mitigation | Owner |
|---|---|---|---|---|
| [Risk] | High/Med/Low | High/Med/Low | [Plan] | [Owner] |
12. Budget
| Category | Amount | Notes |
|---|---|---|
| Marketing | $X | [Notes] |
| Events | $X | [Notes] |
| Enablement | $X | [Notes] |
| Total | $X |
13. Post-Launch Activities
| Activity | Timing | Owner | Purpose |
|---|---|---|---|
| Launch review | L+1 week | [Owner] | Assess early results |
| Metrics review | L+30 days | [Owner] | Track success criteria |
| Retrospective | L+60 days | [Owner] | Capture learnings |
Instructions
- Ask about launch date if not specified
- Reference any GTM or product documents provided via @file syntax
- Ensure all functions have clear responsibilities
- Include contingency plans
- Save as markdown file
- Offer to create presentation version using /present