Launch Tiering

Launch Tiering Framework Skill

When to Use

• Evaluating upcoming releases to determine Tier 1/2/3 scope.
• Aligning stakeholders on budget, channels, and required deliverables.
• Documenting launch expectations for planning, approvals, and reporting.

Framework

1. Impact Criteria – ARR target, product scope, audience reach, competitive urgency.
2. Resource Requirements – channels activated, creative/engineering effort, regional needs.
3. Governance Level – exec involvement, war-room cadence, risk tolerance.
4. Instrumentation – telemetry readiness, reporting complexity, experimentation.
5. Compliance & Dependencies – legal/security review, partner commitments, support readiness.

Templates

• Tier scoring matrix (criteria, weights, thresholds, recommended resourcing).
• Tier playbook (required workstreams, artifacts, checkpoints, reporting).
• Approval checklist for tier changes or escalations.

Tips

• Reassess tier mid-cycle if scope or market conditions shift.
• Maintain a historical log of tier decisions for future benchmarking.
• Tie tier definitions to budgeting + staffing models to ensure consistency.