majiayu000 Lead Research Skill
Identify, research, and qualify potential leads for sales and business development.
When to Use
- Lead generation
- Sales prospecting
- Market research
- Partnership opportunities
Core Capabilities
- Company research
- Contact discovery
- Decision-maker identification
- Company size and revenue estimation
- Technology stack identification
- Buying signals detection
- Lead scoring and qualification
Research Process
- Identify Target: Industry, size, location
- Company Research: Website, LinkedIn, news
- Contact Discovery: Decision-makers, emails
- Qualification: Budget, authority, need, timing
- Enrichment: Add context and insights
- Scoring: Prioritize leads
Data Sources
- LinkedIn Sales Navigator
- Hunter.io (email finding)
- Clearbit
- ZoomInfo
- Crunchbase
- Company websites and blogs
- News and press releases
Lead Qualification (BANT)
- Budget: Can they afford it?
- Authority: Is this the decision-maker?
- Need: Do they have the problem?
- Timing: When will they buy?
Best Practices
- Personalize outreach
- Multi-channel approach
- Track engagement
- Follow up consistently
- Use CRM to manage leads
Resources
- LinkedIn Sales Navigator: https://business.linkedin.com/sales-solutions/sales-navigator
- Hunter.io: https://hunter.io/