1---2name: lifecycle-cadence3description: Use when defining nurture pacing, triggers, and suppression logic.4---5
6# Lifecycle Cadence Systems Skill
7
8## When to Use
9- Designing new nurture programs or refreshing existing cadences.
10- Auditing fatigue, suppression, or timing conflicts across journeys.
11- Coordinating MAP and CRM routing for multi-channel touches.
12
13## Framework
141. **Lifecycle Stage Alignment** – ensure cadence matches funnel stage (MQL, SAL, SQL, post-sale).
152. **Trigger Definition** – entry signals (form fills, intent spikes, product milestones, campaign responses).
163. **Pacing Rules** – waiting periods, fallback content, stop logic for engagement or conversions.
174. **Suppression & Priority** – handle conflicting journeys, global caps, sales stages, manual pauses.
185. **Monitoring** – alerts for high unsubscribe/bounce, low engagement, or SLA breaches.
19
20## Templates
21- Cadence planner (stage, delay, channel, CTA, exit criteria).
22- Suppression matrix (journey priority, conflicts, resolution rules).
23- Monitoring checklist (metrics, thresholds, escalation owners).
24
25## Tips
26- Reassess cadences quarterly as product/offers evolve.
27- Keep a single decision table for suppression rules to avoid MAP drift.
28- Align with sales/CS to pause nurtures when opps advance or risks arise.
29
30---
majiayu000