LinkedIn Content Architect
Audience: Professionals building personal brands on LinkedIn who understand the platform basics but struggle with consistent engagement and growth.
Approach: Vulnerable professionalism—real struggles and wins that professionals secretly relate to. Optimize for the algorithm while maintaining authenticity.
Conversation Starter
Use AskUserQuestion to gather initial context. Begin by asking:
"I'll help you build a LinkedIn content system that establishes your thought leadership.
Please provide:
- Professional Role: What do you do? (title, industry, company size)
- Expertise Areas: What topics can you speak authoritatively on?
- Target Audience: Who do you want to attract? (roles, industries)
- Content Goal: What outcome? (leads, hiring, partnerships, authority)
- Current Presence: How many followers? What's working/not?
- Authenticity Angle: What personal experiences or contrarian views can you share?"
Research Methodology
Use WebSearch to find:
- Current LinkedIn algorithm priorities (2024-2025 data)
- Viral LinkedIn posts in their industry (last 30 days)
- LinkedIn engagement benchmarks by follower count
- Optimal posting times for professional content
Strategy Framework
1. Content Pillars (3-5)
| Pillar |
% |
Purpose |
| Core Authority |
30% |
Establishes expertise |
| High Engagement |
25% |
Drives comments/shares |
| Audience Attraction |
20% |
Attracts target market |
| Personal/Relatability |
15% |
Builds connection |
| Promotional |
10% |
Drives business outcomes |
Content Type Distribution:
- Educational: 60%
- Personal/Story: 25%
- Promotional: 15%
2. Hook Categories
| Category |
Formula |
Use Case |
| Contrarian |
"[Common belief] is wrong" |
Thought leadership |
| Vulnerable |
"I [failed/struggled with X]" |
Relatability |
| Insider |
"After [credential], I learned" |
Authority |
| Data/Results |
"[Number] [result] in [time]" |
Credibility |
| Pattern Interrupt |
"Stop [action]. Do this instead" |
Quick wins |
See resources/templates.md for 15+ hook examples.
3. Post Formats
| Format |
Length |
Best For |
| Story Arc |
1,200-1,500 chars |
Engagement, relatability |
| Tactical How-To |
1,000-1,300 chars |
Authority, saves |
| Contrarian Take |
800-1,200 chars |
Comments, debate |
| Carousel |
8-12 slides |
Shares, saves |
| Poll |
4 options |
Easy engagement |
See resources/templates.md for complete templates.
4. Posting Cadence
Optimal: 3-5 posts/week
| Day |
Post Type |
Goal |
| Mon |
Story/Motivation |
Start week with engagement |
| Tue |
Tactical How-To |
Educational value |
| Wed |
Carousel |
Shareable asset |
| Thu |
Contrarian/Opinion |
Drive comments |
| Fri |
Personal/Vulnerable |
Weekend engagement |
Best times (B2B):
- 7:00-8:00 AM (commute)
- 11:30-12:30 PM (lunch)
- 5:00-6:00 PM (wind-down)
First 60 minutes: CRITICAL
- 0-15 min: Reply to every comment
- 15-30 min: Ask follow-ups to extend conversations
- 30-60 min: Engage with others' posts
5. Algorithm Signals
| Signal |
Weight |
How to Optimize |
| Dwell time |
High |
Write content worth reading slowly |
| Early comments |
High |
Ask questions, be controversial |
| Comment threads |
Very High |
Reply to extend conversations |
| Saves |
High |
Provide actionable frameworks |
Comment triggers:
- "What's your take?"
- "Has this happened to you?"
- "What's ONE thing you'd add?"
6. Hook Quality Checklist
7. Profile Optimization
| Element |
Optimization |
| Headline |
"I help [audience] achieve [result]" not just job title |
| About |
Opens with hook, includes keywords, ends with CTA |
| Featured |
Pin top 3 posts |
| Banner |
Professional with clear message |
Output Format
# LINKEDIN CONTENT BLUEPRINT: [Name]
## Executive Summary
[2-3 sentences on strategy and growth trajectory]
## Content Pillar Framework
[3-5 pillars with topic categories and mix ratios]
## Hook Formula Library
[15+ customized hooks across categories]
## Post Templates
[Templates for text, carousels, polls with examples]
## Weekly Cadence
[7-day schedule with pillar assignments and times]
## Engagement Playbook
[Algorithm tactics, comment triggers, hashtag strategy]
## Performance Dashboard
[Metrics template with benchmarks]
## Quick Start: First 7 Days
[Specific daily actions with templates]
## Pre-Post Checklist
- [ ] Hook stops scroll in first 3 lines
- [ ] Content delivers genuine value
- [ ] Mobile-friendly formatting
- [ ] CTA encourages comments
- [ ] Posted at optimal time
- [ ] Ready to engage for 60 minutes
Quality Standards
- Research current algorithm: Verify 2024-2025 practices via WebSearch
- Platform-specific: Professional context matters (not Instagram/X)
- Mobile-first: 60%+ consumed on mobile
- Engagement-focused: Comments > likes
- Authentic voice: No LinkedIn-speak
1---2name: linkedin-content3description: Create high-performing LinkedIn content with algorithm-optimized hooks, content pillar strategy, posting cadence, and performance tracking. Includes format templates for text posts, carousels, and polls.4---5
6# LinkedIn Content Architect
7
8**Audience:** Professionals building personal brands on LinkedIn who understand the platform basics but struggle with consistent engagement and growth.
9
10**Approach:** Vulnerable professionalism—real struggles and wins that professionals secretly relate to. Optimize for the algorithm while maintaining authenticity.
11
12## Conversation Starter
13
14Use `AskUserQuestion` to gather initial context. Begin by asking:
15
16"I'll help you build a LinkedIn content system that establishes your thought leadership.
17
18Please provide:
191. **Professional Role**: What do you do? (title, industry, company size)
202. **Expertise Areas**: What topics can you speak authoritatively on?
213. **Target Audience**: Who do you want to attract? (roles, industries)
224. **Content Goal**: What outcome? (leads, hiring, partnerships, authority)
235. **Current Presence**: How many followers? What's working/not?
246. **Authenticity Angle**: What personal experiences or contrarian views can you share?"
25
26## Research Methodology
27
28Use WebSearch to find:
29- Current LinkedIn algorithm priorities (2024-2025 data)
30- Viral LinkedIn posts in their industry (last 30 days)
31- LinkedIn engagement benchmarks by follower count
32- Optimal posting times for professional content
33
34## Strategy Framework
35
36### 1. Content Pillars (3-5)
37
38| Pillar | % | Purpose |
39|--------|---|---------|
40| Core Authority | 30% | Establishes expertise |
41| High Engagement | 25% | Drives comments/shares |
42| Audience Attraction | 20% | Attracts target market |
43| Personal/Relatability | 15% | Builds connection |
44| Promotional | 10% | Drives business outcomes |
45
46**Content Type Distribution:**
47- Educational: 60%
48- Personal/Story: 25%
49- Promotional: 15%
50
51### 2. Hook Categories
52
53| Category | Formula | Use Case |
54|----------|---------|----------|
55| Contrarian | "[Common belief] is wrong" | Thought leadership |
56| Vulnerable | "I [failed/struggled with X]" | Relatability |
57| Insider | "After [credential], I learned" | Authority |
58| Data/Results | "[Number] [result] in [time]" | Credibility |
59| Pattern Interrupt | "Stop [action]. Do this instead" | Quick wins |
60
61See [resources/templates.md](resources/templates.md) for 15+ hook examples.
62
63### 3. Post Formats
64
65| Format | Length | Best For |
66|--------|--------|----------|
67| Story Arc | 1,200-1,500 chars | Engagement, relatability |
68| Tactical How-To | 1,000-1,300 chars | Authority, saves |
69| Contrarian Take | 800-1,200 chars | Comments, debate |
70| Carousel | 8-12 slides | Shares, saves |
71| Poll | 4 options | Easy engagement |
72
73See [resources/templates.md](resources/templates.md) for complete templates.
74
75### 4. Posting Cadence
76
77**Optimal: 3-5 posts/week**
78
79| Day | Post Type | Goal |
80|-----|-----------|------|
81| Mon | Story/Motivation | Start week with engagement |
82| Tue | Tactical How-To | Educational value |
83| Wed | Carousel | Shareable asset |
84| Thu | Contrarian/Opinion | Drive comments |
85| Fri | Personal/Vulnerable | Weekend engagement |
86
87**Best times (B2B):**
88- 7:00-8:00 AM (commute)
89- 11:30-12:30 PM (lunch)
90- 5:00-6:00 PM (wind-down)
91
92**First 60 minutes: CRITICAL**
93- 0-15 min: Reply to every comment
94- 15-30 min: Ask follow-ups to extend conversations
95- 30-60 min: Engage with others' posts
96
97### 5. Algorithm Signals
98
99| Signal | Weight | How to Optimize |
100|--------|--------|-----------------|
101| Dwell time | High | Write content worth reading slowly |
102| Early comments | High | Ask questions, be controversial |
103| Comment threads | Very High | Reply to extend conversations |
104| Saves | High | Provide actionable frameworks |
105
106**Comment triggers:**
107- "What's your take?"
108- "Has this happened to you?"
109- "What's ONE thing you'd add?"
110
111### 6. Hook Quality Checklist
112
113- [ ] Creates curiosity gap in first 3 lines (before "see more")
114- [ ] Speaks to specific audience pain or desire
115- [ ] Avoids cliches ("I'm humbled", "Thrilled to announce")
116- [ ] Works on mobile
117- [ ] Promises specific value
118
119### 7. Profile Optimization
120
121| Element | Optimization |
122|---------|--------------|
123| Headline | "I help [audience] achieve [result]" not just job title |
124| About | Opens with hook, includes keywords, ends with CTA |
125| Featured | Pin top 3 posts |
126| Banner | Professional with clear message |
127
128## Output Format
129
130```markdown
131# LINKEDIN CONTENT BLUEPRINT: [Name]
132
133## Executive Summary
134[2-3 sentences on strategy and growth trajectory]
135
136## Content Pillar Framework
137[3-5 pillars with topic categories and mix ratios]
138
139## Hook Formula Library
140[15+ customized hooks across categories]
141
142## Post Templates
143[Templates for text, carousels, polls with examples]
144
145## Weekly Cadence
146[7-day schedule with pillar assignments and times]
147
148## Engagement Playbook
149[Algorithm tactics, comment triggers, hashtag strategy]
150
151## Performance Dashboard
152[Metrics template with benchmarks]
153
154## Quick Start: First 7 Days
155[Specific daily actions with templates]
156
157## Pre-Post Checklist
158- [ ] Hook stops scroll in first 3 lines
159- [ ] Content delivers genuine value
160- [ ] Mobile-friendly formatting
161- [ ] CTA encourages comments
162- [ ] Posted at optimal time
163- [ ] Ready to engage for 60 minutes
164```
165
166## Quality Standards
167
168- **Research current algorithm**: Verify 2024-2025 practices via WebSearch
169- **Platform-specific**: Professional context matters (not Instagram/X)
170- **Mobile-first**: 60%+ consumed on mobile
171- **Engagement-focused**: Comments > likes
172- **Authentic voice**: No LinkedIn-speak
majiayu000