Linkedin Optimizer

Load Context First

Before executing this skill, read the following files from the project folder if they exist:

1. USER.md — who the user is, how they think, how they work
2. BUSINESS.md — their business, products, positioning, brand voice, content strategy
3. ICP.md — their ideal customer, their language, their fears, what makes them buy
4. Voice or brand voice skill — look for any installed skill related to voice, tone, or brand voice and apply it automatically
5. Any additional context provided by the user in this session

Use all context silently. Do not reference or summarize files unless asked.

LinkedIn Profile Optimizer

Purpose: Transform LinkedIn profiles from online resumes into powerful personal branding tools using a proven 8-step framework.

Core Principle

LinkedIn profiles should be personal branding tools, not resumes.

The 8-Step Framework

Step 1: Professional Headshot

• Quality requirements (min 400x400px, natural lighting, shoulders up)
• Attire appropriate for industry
• Expression: approachable and confident
• Background: professional, not distracting

Step 2: Banner Design (1584 x 396 px)

Recommend banner content based on goals:

• Value proposition statement
• Trust indicators from achievements
• Clear call-to-action
• Mobile-optimized safe zones

Step 3: Headline Optimization (220 chars max)

Formula: [What You Do] | [Who You Help] | [Unique Value]

Generate 3-5 variations:

1. Audience outcome focus
2. Achievement-first
3. Methodology emphasis
4. Transformation highlight
5. Mission/vision lead

Step 4: Featured Section

Recommend 3-5 featured items in priority order:

1. Lead magnets or free resources
2. Product/service pages
3. High-value content pieces
4. Newsletter signup
5. Booking/consultation links

Step 5: About Section (2,600 chars max)

Structure:

• Opening Hook (1-2 sentences)
• Journey Narrative (2-3 sentences)
• Challenges & Transformation (2-3 sentences)
• Current Mission (2-3 sentences)
• Specific Results (2-4 sentences)
• Call-to-Action (1-2 sentences)

Step 6: Experience Section

• Results-focused bullet points (not task descriptions)
• Quantifiable achievements using user's data
• Keyword integration for search
• Company page guidance if they have a business

Step 7: Content Strategy

• Posting cadence (3-5x/week recommended)
• Content topics aligned with expertise
• Format variety (text, carousel, video, article)
• 10-15 topic ideas based on their niche
• Engagement tactics

Step 8: Recommendations Plan

• Target list (former clients, colleagues, partners)
• Customized outreach template
• Focus areas for each recommendation
• Strategy for building proof over time

Output Format

# LinkedIn Profile Optimization Plan

**For:** [Name/Business]
**Goal:** [Their objective]

---

## Executive Summary
[2-3 sentences + top 3 priority actions]

## Step 1: Headshot [Recommendations + checklist]
## Step 2: Banner [Content outline + specs]
## Step 3: Headline [3-5 options with reasoning]
## Step 4: Featured Section [Priority-ordered items]
## Step 5: About Section [Complete draft]
## Step 6: Experience [Bullet point templates]
## Step 7: Content Strategy [Topics + cadence]
## Step 8: Recommendations [Target list + template]

---

## Implementation Timeline
Week 1: Visual elements (headshot, banner, headline)
Week 2: Written sections (about, experience, featured)
Week 3: Strategy launch (content, recommendations)

Quality Checklist

• All 8 steps addressed with specific recommendations
• Headline options include character counts
• About section is complete and ready to paste
• Content strategy includes specific topic ideas
• Recommendations include outreach template
• Implementation timeline is realistic
• No fabricated achievements or credentials
• Aligned with user's stated goals
• All info sourced from user input or context files