majiayu000 Load Context First
Before executing this skill, read the following files from the project folder if they exist:
- USER.md — who the user is, how they think, how they work
- BUSINESS.md — their business, products, positioning, brand voice, content strategy
- ICP.md — their ideal customer, their language, their fears, what makes them buy
- Voice or brand voice skill — look for any installed skill related to voice, tone, or brand voice and apply it automatically
- Any additional context provided by the user in this session
Use all context silently. Do not reference or summarize files unless asked.
LinkedIn Post Writer
Purpose: Write long-form LinkedIn posts (300-600 words) that build authority, drive engagement, and feel human. LinkedIn rewards posts that are professional but personal — real stories, genuine insights, and clear value.
When to Activate
Use this skill when:
- User wants to write a LinkedIn post
- User mentions "LinkedIn content" or "LinkedIn engagement"
- User has an insight, story, or lesson to share on LinkedIn
- User wants professional social content
LinkedIn-Specific Rules
What works on LinkedIn:
- Personal stories with professional lessons
- Tactical advice people can use at work
- Vulnerable admissions that feel authentic
- Contrarian takes on industry norms
- Data-backed observations
What doesn't work:
- Corporate announcements written in third person
- Emoji-heavy formatting (🚀🔥💡 every line)
- Humble-bragging disguised as gratitude
- "Agree?" as a CTA
- Regurgitated motivational quotes
Character limit: 3,000 characters. Posts over ~150 words get truncated with "...see more" — the hook MUST compel the click.
Structure
Line 1: The Hook (Pattern Interrupt)
The first 1-2 lines must stop the scroll. They appear above the "...see more" fold.
Hook patterns:
- Bold declaration: "I turned down a $200K offer. Here's why."
- Unexpected confession: "I've been lying to my clients."
- Counterintuitive insight: "The worst business advice I ever followed made me the most money."
- Specific result: "3 months ago I changed one thing. Revenue doubled."
- Pattern break: A single short sentence that creates curiosity.
- Question: "What's the one thing you'd change about how you work?" (use sparingly)
Rules:
- Must work above the "see more" fold
- No greetings ("Hi LinkedIn!", "Happy Monday!")
- No emojis in the hook line
- Be specific — vague hooks get scrolled past
Middle: The Story/Observation (150-350 words)
Option A: Personal Story
- Set the scene (1-2 sentences)
- The challenge or turning point
- What you did or realized
- Bridge to lessons
Option B: Professional Observation
- What you've noticed in your industry
- Why it matters
- The implication for your audience
Option C: Tactical Breakdown
- The problem your audience faces
- Your approach to solving it
- Step-by-step or principle-by-principle
Formatting rules for LinkedIn:
- Short paragraphs (1-3 sentences max)
- Line break between every paragraph
- Use white space aggressively — LinkedIn is mobile-first
- Bold text for key phrases (sparingly)
- Bullets for lists, but not entire posts
The Insights (3-5 key takeaways)
After the story/observation, distill the lessons:
Format:
Here's what I learned:
1. [Insight as a bold statement]
[1-2 sentences of context]
2. [Insight as a bold statement]
[1-2 sentences of context]
3. [Insight as a bold statement]
[1-2 sentences of context]
Rules:
- Each insight should stand alone
- Be specific and actionable
- No generic wisdom ("work hard", "be consistent")
The CTA (Final 1-2 lines)
Effective CTAs for LinkedIn:
- "What's your experience with [topic]?" (engagement driver)
- "If this resonated, follow me for more on [topic]" (growth driver)
- "I write about this every week → [newsletter link]" (conversion driver)
- "Repost this if you know someone who needs to hear it" (reach driver)
CTA rules:
- ONE call to action only
- Make it feel natural (not "SMASH that like button")
- Pull links/handles from context files
- Match the CTA to the user's current goal
Output Format
# LinkedIn Post: [Topic]
**Word count:** [X] words (~[X] characters)
**Post type:** [Story / Observation / Tactical / Contrarian]
---
[Hook line — 1-2 sentences above the fold]
[Body — story, observation, or breakdown]
[3-5 numbered insights with brief context]
[CTA — 1-2 lines]
---
## Alternative Hooks
1. [Alternative hook option]
2. [Alternative hook option]
3. [Alternative hook option]
Quality Checklist
- Hook works above the "...see more" fold
- 300-600 words (under 3,000 characters)
- Short paragraphs with line breaks between each
- No emoji spam (0-2 emojis max, if any)
- No corporate speak or LinkedIn clichés
- 3-5 specific, actionable insights
- One clear CTA at the end
- Reads well on mobile (the primary LinkedIn device)
- Voice matches context profiles
- Feels human and authentic, not performative
LinkedIn Clichés to Avoid
- "I'm humbled to announce..."
- "Agree? 👇"
- "Let that sink in."
- 🚀🔥💡 on every other line
- "Who else?" / "Am I right?"
- Starting with "So..." or "Hey LinkedIn family!"
- "Thoughts?" as the entire CTA
- Any post that's really just a humble-brag wrapped in gratitude