majiayu000 Local SEO Skill
Primary Objective
Dominate local pack + service area organic results.
Scope
| ✅ Supported | ❌ Out of Scope |
|---|---|
| Single-location UK business | Multi-branch franchises |
| Service-area business | E-commerce / SaaS |
Skill Output
local_seo:
primary_money_page: "/services/house-removals"
nap_record: {...}
services_canonical: [...]
area_weights: {...}
keyword_ownership: {...}
state: PASS | WARN | FAIL
blocking_issues: []
Primary Money Page
One page gets priority. All local SEO decisions strengthen this first.
primary_money_page: "/services/house-removals"
Links, reviews, GBP focus → this page first.
Services Canonical List
Single source of truth. Must match everywhere.
services_canonical:
- "House Removals"
- "Office Removals"
- "Packing Service"
Rule: If not in this list → not on GBP, not on website, not in schema.
Area Revenue Weights
area_weights: { bristol: 1.0, bath: 0.7, gloucester: 0.4, weston: 0.2 }
Low-weight areas get fewer links, less review focus.
Keyword Ownership
1 keyword = 1 page. Hard lock.
| Keyword | Page |
|---|---|
| "house removals bristol" | / |
| "removals bath" | /areas/bath |
| "office removals bristol" | /services/office-removals |
FAIL if: Same keyword in H1 on multiple pages.
NAP Standard
[Business Name] / [Street Address] / [City], [Postcode] / [+44 Phone]
Identical on: website footer, GBP, all citations. FAIL if mismatch.
GBP ↔ Website Parity
Services, Address, Phone must match exactly: GBP = Website = Schema. FAIL if mismatch.
GBP Primary Category Lock
gbp_primary_category: "House removal service" # LOCKED
Primary category cannot change. Keyword-chasing category changes = FAIL.
GBP → Area Page Mapping
gbp_area_mapping:
bath: "/areas/bath"
gloucester: "/areas/gloucester"
Every GBP service area must have matching website page. Mismatch = FAIL.
Review Velocity
| Metric | Requirement |
|---|---|
| Minimum total | 10 |
| Per 30 days | 1+ |
| Max gap | 30 days |
| Response rate | 100% |
FAIL if: Gap >30 days OR 0 reviews OR unresponded.
Local Proof Density
Min 2 per area page. Types: review snippet, street name, postcode, landmark.
FAIL if: Area page has <2 local proofs.
Area Page Minimums
| Requirement | Threshold |
|---|---|
| Words | 600+ |
| Unique | 30%+ |
| Proofs | 2+ |
GBP Posts
Weekly rotation: job → offer → review → team. Mix ranking posts (jobs, service) with conversion (offers, CTAs).
SERP Feature Targets
| Page | Targets |
|---|---|
| Homepage | local_pack, review_stars |
| Service | faq_rich, review_stars |
| Area | local_pack, faq_rich |
Citation Limits
Tier 1 (all): GBP, Bing, Apple, Yell → Tier 2 (max 5): Industry specific → STOP.
Geo-Modifier Cap
| Location | Max |
|---|---|
| H1 | 1 |
| H2+H3 total | 2 |
| Body per 500w | 2 |
Over = spam risk → WARN.
FAIL States (Deploy Blocked)
| Condition | State |
|---|---|
| No GBP claimed | ❌ |
| NAP inconsistent | ❌ |
| GBP ≠ Website services | ❌ |
| GBP primary category changed | ❌ |
| GBP area ≠ website area page | ❌ |
| No LocalBusiness schema | ❌ |
| 0 reviews | ❌ |
| Review gap >30 days | ❌ |
| Area page <600w / <30% unique / <2 proofs | ❌ |
| Photos without geo-tag | ❌ |
| Phone not clickable (mobile) | ❌ |
| Same keyword in H1 on 2+ pages | ❌ |
WARN States (Deploy Allowed, Flagged)
| Condition |
|---|
| <10 total reviews |
| No GBP post in 7 days |
| Missing Tier 1 citation |
| No FAQ schema |
| Geo-modifier over cap |
Health State
local_seo_state: PASS | WARN | FAIL
blocking_issues: []
Deployment Gate
deployment_gate:
block_on_fail: true
warn_on_warn: true
FAIL → production deploy blocked. No exceptions.
References
- gbp-checklist.md
- area-page-template.md
- citations-uk.md
- review-templates.md
- competitive-edge.md — 32 advanced tactics
Definition of Done
- primary_money_page + services_canonical + keyword_ownership defined
- NAP identical everywhere, GBP verified
- 10+ reviews, no 30-day gap, all responded
- Area pages: 600w / 30% unique / 2 proofs
- Tier 1 citations complete
- local_seo_state = PASS