Managing SEO Metadata

SEO and Metadata Strategy

When to use this skill

• Any page intended for public discovery (Tours, Destinations, Blog).
• Creating dynamic OpenGraph (OG) images for social media sharing.

Workflow

• Use export const metadata for static pages.
• Use export async function generateMetadata for dynamic routes (tours/[id]).
• Fetch the tour data inside generateMetadata to populate tags.

Example (Dynamic Metadata)

export async function generateMetadata({ params }): Promise<Metadata> {
    const { id } = await params;
    const tour = await TourService.getById(id);

    return {
        title: `${tour.title} | Tourly`,
        description: tour.description.substring(0, 160),
        openGraph: {
            images: [tour.images[0]],
        },
    };
}

Instructions

• Memoization: Next.js automatically deduplicates fetch requests between generateMetadata and your Page component.
• Defaults: Set a global title.template in root layout.tsx (e.g., %s | Tourly).
• Canonical: Always include canonical URLs to prevent duplicate content issues.