name: market-analysis
description: Create or update a market analysis
argument-hint: [market or segment name] or [update path/to/market-analysis.md]
Document Intelligence
This skill supports three modes: Create, Update, and Find.
Mode Detection
| Signal |
Mode |
Confidence |
| "update", "refresh", "revise" in input |
UPDATE |
100% |
File path provided (@path/to/analysis.md) |
UPDATE |
100% |
| "create", "new", "draft" in input |
CREATE |
100% |
| "find", "search", "list analyses" |
FIND |
100% |
| "the market analysis", "our analysis" |
UPDATE |
85% |
| Just market/segment name |
CREATE |
60% |
Threshold: ≥85% auto-proceed | 70-84% state assumption | <70% ask user
Mode Behaviors
CREATE: Generate complete new market analysis using template below.
UPDATE:
- Read existing analysis (search if path not provided)
- Preserve structure and methodology
- Update market sizing, trends, or competitive sections with new data
- Show diff summary: "Updated: [sections] with [year] data."
FIND:
- Search paths below for market analysis documents
- Present results: market, date, path
- Ask: "Update one of these, or create new?"
Search Locations for Market Analysis
market/research/strategy/analysis/
Create a comprehensive Market Analysis for the specified market or segment.
V2V Phase
Phase 1: Strategic Foundation - Market analysis establishes the factual foundation for strategic decisions.
Prerequisites: Market opportunity or hypothesis identified
Outputs used by: Phase 2 (business case, positioning), Phase 1 (vision, segments)
Output Structure
Generate a complete market analysis with the following sections:
1. Executive Summary
- Market definition
- Market size summary
- Key trends
- Growth opportunities
- Recommendations
2. Market Definition & Scope
- What is included in this market
- What is excluded
- Adjacent markets
- Market boundaries
3. Market Size
Total Addressable Market (TAM)
- Size: $X billion
- Calculation methodology
- Data sources
Serviceable Addressable Market (SAM)
- Size: $X billion
- Geographic limitations
- Segment focus
- Technology constraints
Serviceable Obtainable Market (SOM)
- Size: $X billion
- Realistic capture rate
- Competitive factors
- Timeline to capture
4. Market Segmentation
| Segment |
Size |
Growth Rate |
Attractiveness |
Our Fit |
| [Segment 1] |
$X |
X% |
High/Med/Low |
High/Med/Low |
| [Segment 2] |
$X |
X% |
High/Med/Low |
High/Med/Low |
5. Customer Needs Analysis
| Need |
Importance |
Current Solutions |
Gap/Opportunity |
| [Need 1] |
Critical/Important/Nice |
[Solutions] |
[Gap] |
| [Need 2] |
Critical/Important/Nice |
[Solutions] |
[Gap] |
6. Buying Behavior & Journey
Buying Process
- [Stage 1]: Trigger, activities, stakeholders
- [Stage 2]: Trigger, activities, stakeholders
- [Stage 3]: Trigger, activities, stakeholders
Key Buying Criteria
| Criteria |
Weight |
Trend |
| [Criteria 1] |
X% |
Increasing/Stable/Decreasing |
7. Market Trends & Dynamics
Macro Trends
| Trend |
Impact on Market |
Timeframe |
| [Trend 1] |
[Impact] |
[When] |
Technology Trends
| Trend |
Impact on Market |
Timeframe |
| [Trend 1] |
[Impact] |
[When] |
8. Regulatory Considerations
- Current regulations
- Pending regulations
- Compliance requirements
- Regulatory risks
9. Competitive Landscape Overview
- Market structure (fragmented/consolidated)
- Key players
- Market share distribution
- Entry barriers
10. Growth Opportunities
| Opportunity |
Market Size |
Investment |
Fit |
Priority |
| [Opportunity 1] |
$X |
High/Med/Low |
High/Med/Low |
1/2/3 |
11. Market Entry/Expansion Recommendations
Recommended Strategy
- Entry point
- Target segments
- Positioning
- Go-to-market approach
Investment Required
- Resources
- Timeline
- Expected returns
Instructions
- Ask about specific segments or geographies to focus on if needed
- Use WebSearch for current market data
- Reference any existing research provided via @file syntax
- Provide actionable recommendations
- Save as markdown file
- Offer to create presentation version using /present
1---2name: market-analysis3description: This skill supports three modes: Create, Update, and Find.4---5
6---
7name: market-analysis
8description: Create or update a market analysis
9argument-hint: [market or segment name] or [update path/to/market-analysis.md]
10---
11
12## Document Intelligence
13
14This skill supports three modes: **Create**, **Update**, and **Find**.
15
16### Mode Detection
17
18| Signal | Mode | Confidence |
19|--------|------|------------|
20| "update", "refresh", "revise" in input | UPDATE | 100% |
21| File path provided (`@path/to/analysis.md`) | UPDATE | 100% |
22| "create", "new", "draft" in input | CREATE | 100% |
23| "find", "search", "list analyses" | FIND | 100% |
24| "the market analysis", "our analysis" | UPDATE | 85% |
25| Just market/segment name | CREATE | 60% |
26
27**Threshold**: ≥85% auto-proceed | 70-84% state assumption | <70% ask user
28
29### Mode Behaviors
30
31**CREATE**: Generate complete new market analysis using template below.
32
33**UPDATE**:
341. Read existing analysis (search if path not provided)
352. Preserve structure and methodology
363. Update market sizing, trends, or competitive sections with new data
374. Show diff summary: "Updated: [sections] with [year] data."
38
39**FIND**:
401. Search paths below for market analysis documents
412. Present results: market, date, path
423. Ask: "Update one of these, or create new?"
43
44### Search Locations for Market Analysis
45
46- `market/`
47- `research/`
48- `strategy/`
49- `analysis/`
50
51---
52
53Create a **comprehensive Market Analysis** for the specified market or segment.
54
55## V2V Phase
56
57**Phase 1: Strategic Foundation** - Market analysis establishes the factual foundation for strategic decisions.
58
59**Prerequisites**: Market opportunity or hypothesis identified
60**Outputs used by**: Phase 2 (business case, positioning), Phase 1 (vision, segments)
61
62## Output Structure
63
64Generate a complete market analysis with the following sections:
65
66### 1. Executive Summary
67- Market definition
68- Market size summary
69- Key trends
70- Growth opportunities
71- Recommendations
72
73### 2. Market Definition & Scope
74- What is included in this market
75- What is excluded
76- Adjacent markets
77- Market boundaries
78
79### 3. Market Size
80
81#### Total Addressable Market (TAM)
82- Size: $X billion
83- Calculation methodology
84- Data sources
85
86#### Serviceable Addressable Market (SAM)
87- Size: $X billion
88- Geographic limitations
89- Segment focus
90- Technology constraints
91
92#### Serviceable Obtainable Market (SOM)
93- Size: $X billion
94- Realistic capture rate
95- Competitive factors
96- Timeline to capture
97
98### 4. Market Segmentation
99
100| Segment | Size | Growth Rate | Attractiveness | Our Fit |
101|---------|------|-------------|----------------|---------|
102| [Segment 1] | $X | X% | High/Med/Low | High/Med/Low |
103| [Segment 2] | $X | X% | High/Med/Low | High/Med/Low |
104
105### 5. Customer Needs Analysis
106
107| Need | Importance | Current Solutions | Gap/Opportunity |
108|------|------------|-------------------|-----------------|
109| [Need 1] | Critical/Important/Nice | [Solutions] | [Gap] |
110| [Need 2] | Critical/Important/Nice | [Solutions] | [Gap] |
111
112### 6. Buying Behavior & Journey
113
114#### Buying Process
1151. [Stage 1]: Trigger, activities, stakeholders
1162. [Stage 2]: Trigger, activities, stakeholders
1173. [Stage 3]: Trigger, activities, stakeholders
118
119#### Key Buying Criteria
120| Criteria | Weight | Trend |
121|----------|--------|-------|
122| [Criteria 1] | X% | Increasing/Stable/Decreasing |
123
124### 7. Market Trends & Dynamics
125
126#### Macro Trends
127| Trend | Impact on Market | Timeframe |
128|-------|------------------|-----------|
129| [Trend 1] | [Impact] | [When] |
130
131#### Technology Trends
132| Trend | Impact on Market | Timeframe |
133|-------|------------------|-----------|
134| [Trend 1] | [Impact] | [When] |
135
136### 8. Regulatory Considerations
137- Current regulations
138- Pending regulations
139- Compliance requirements
140- Regulatory risks
141
142### 9. Competitive Landscape Overview
143- Market structure (fragmented/consolidated)
144- Key players
145- Market share distribution
146- Entry barriers
147
148### 10. Growth Opportunities
149
150| Opportunity | Market Size | Investment | Fit | Priority |
151|-------------|-------------|------------|-----|----------|
152| [Opportunity 1] | $X | High/Med/Low | High/Med/Low | 1/2/3 |
153
154### 11. Market Entry/Expansion Recommendations
155
156#### Recommended Strategy
157- Entry point
158- Target segments
159- Positioning
160- Go-to-market approach
161
162#### Investment Required
163- Resources
164- Timeline
165- Expected returns
166
167## Instructions
168
1691. Ask about specific segments or geographies to focus on if needed
1702. Use WebSearch for current market data
1713. Reference any existing research provided via @file syntax
1724. Provide actionable recommendations
1735. Save as markdown file
1746. Offer to create presentation version using /present
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