majiayu000 market-analysis Skill
This skill guides the research validation of a product idea against the market reality.
1. Competitive Analysis (Comparison Matrix)
Create a matrix of Direct and Indirect competitors.
| Feature | Us | Competitor A | Competitor B |
|---|---|---|---|
| Price | $$ | $$$ | $ |
| Speed | Real-time | Batch | Real-time |
| UX | Mobile-First | Desktop | Legacy |
2. SWOT Framework
- Strengths: Internal advantages (e.g., "We have proprietary data").
- Weaknesses: Internal gaps (e.g., "Small team, no marketing budget").
- Opportunities: External trends (e.g., "AI regulation requires our tool").
- Threats: External risks (e.g., "Google might build this for free").
3. Differentiation Strategy
- The "Blue Ocean": Where can we win where nobody else is fighting?
- Verticalization: "CRM for everyone" (Red Ocean) vs "CRM for Dentists" (Blue Ocean).
4. Total Addressable Market (TAM)
- TAM: Everyone who could buy.
- SAM: Serviceable Available Market (Geography/Tech constraints).
- SOM: Serviceable Obtainable Market (Who we can actually capture).
5. Research Sources (Authorized)
- Tier 1 (Auth): 10-K Reports, Official Press Releases, Patent Filings.
- Tier 2: Verified G2/Capterra reviews (look for patterns, not anecdotes).
- Tier 3: Industry blogs (take with salt).