Marketing

Marketing

End-to-end marketing workflow with two phases: Init (strategy setup) and Execute (recurring operations). Owns the marketing/ directory.

This workflow creates and edits only markdown files in the marketing/ directory.

Phase Selection

• init — first-time setup: gather context, define strategy, create MARKETING.md
• execute — run a specific marketing operation

If marketing/MARKETING.md does not exist, start with init.

Phase 1: Init

1. Gather Project Context

Read:

1. AGENTS.md — tech stack, project purpose
2. README.md — product description
3. FEATURES.md (if exists) — feature inventory
4. marketing/ directory — existing materials
5. Blog posts directory — existing content

2. User Interview

Gather:

• Product name, one-line description, target audience
• Key problem solved, top 3 competitors
• Primary marketing goal (awareness / leads / signups / revenue)
• Active channels (X/Twitter, LinkedIn, Reddit, email, blog)
• Brand personality (3-5 adjectives) and topics to avoid
• Available resources and time per week

3. Define Strategy

Produce:

1. ICP and positioning (April Dunford framework)
2. Messaging framework — value proposition, 3-5 pillars, boilerplates
3. Channel strategy — focus channels, effort vs impact
4. Content pillars — 3-5 topic areas aligned with ICP pain points
5. Tactical plan — recurring tasks with frequency

4. Create MARKETING.md

Create marketing/MARKETING.md as single source of truth. Use template from marketing-operations skill.

5. Create Content Calendar

Create marketing/content-calendar.md with recurring task schedule.

6. Present and Approve

Present strategy summary, content calendar, and recommended first 3 actions. Wait for user approval.

Phase 2: Execute

1. Select Operation

2. Load Context

Read:

1. marketing/MARKETING.md — strategy, ICP, messaging, voice
2. marketing/content-calendar.md — planned tasks
3. Recent materials in marketing/ — maintain consistency

3. Execute Operation

social-post

1. Determine topic from content calendar, trending topic, or user request
2. Research current conversations if trend-based
3. Draft post per platform:
   • X/Twitter: 280 chars max, hook first line, 1-3 hashtags
   • LinkedIn: professional tone, 1-3 paragraphs, 3-5 hashtags
   • Reddit: community tone, value-first, no self-promotion
4. Humanize — apply humanizer skill to remove AI writing patterns
5. Suggest visual direction if appropriate
6. Save to marketing/posts/YYYY-MM-DD-[platform]-[topic].md
7. Present draft. Wait for approval.

blog-post

Delegate to blog-post skill. Pass ICP, content pillars, and voice from MARKETING.md.

email

1. Define campaign type (newsletter / update / nurture / announcement)
2. Draft subject line (3 variants), preview text, body, CTA
3. Humanize — apply humanizer skill to remove AI writing patterns
4. Define target audience segment
5. Save to marketing/emails/YYYY-MM-DD-[campaign-name].md
6. Present draft. Wait for approval.

trend-research

1. Scan X/Twitter, Hacker News, Reddit, Google Trends, industry newsletters
2. Identify content opportunities and conversations to join
3. Save to marketing/research/YYYY-MM-DD-trends.md
4. Update content calendar with new ideas

analytics

1. Review metrics against KPIs in MARKETING.md
2. Analyze what is working and what is not
3. Recommend channel, content, or schedule adjustments
4. Save to marketing/reports/YYYY-MM-DD-analytics.md
5. Update MARKETING.md if strategy adjustments needed

content-repurpose

1. Select source (blog post, feature release, case study)
2. Adapt to other formats (X thread, LinkedIn post, email snippet)
3. Humanize adapted content
4. Save variants to marketing/posts/

community

1. Identify relevant threads and discussions
2. Draft helpful, value-first, non-promotional responses
3. Save to marketing/community/YYYY-MM-DD-engagement.md

strategy-review

1. Review MARKETING.md against actual results
2. Assess goal progress, channel effectiveness, content performance
3. Adjust strategy, pillars, channel priorities, resource allocation
4. Update marketing/MARKETING.md and marketing/content-calendar.md

4. Update Tracking

After every operation:

1. Update marketing/content-calendar.md — mark completed, add new items
2. If strategy implications — update marketing/MARKETING.md

5. Report

Summarize:

• Operation performed
• Materials created (file paths)
• Status (draft / published / scheduled)
• Next scheduled task from content calendar
• Follow-ups if any

Integration

• Skills: marketing-operations (setup template, channel playbooks), content-creation (AI content tools, quality gates), humanizer (AI writing pattern removal)
• Rules: humanize-content (enforces humanizer pass on all marketing content)
• Sub-workflows: blog-post, seo-review, docs
• Follow-up: pre-commit, create-pr