Marketing

Marketing

End-to-end marketing workflow with two phases: Init (one-time strategy setup) and Execute (recurring marketing operations). Owns the marketing/ directory for all materials.

**⚠️ CONSTRAINT: This workflow NEVER modifies source code (*.java, *.ts, *.tsx, .py, .go), configs (.yaml, .yml, .json), infrastructure (.tf, Dockerfile, Helm), or dependency files (pom.xml, package.json, requirements.txt). Marketing workflow creates and edits only markdown files in the marketing/ directory.

Phase Selection

Ask the user:

• init — First-time setup: gather context, define strategy, create MARKETING.md
• execute — Run a specific marketing operation (social post, blog, email, trend research, etc.)

If marketing/MARKETING.md does not exist → start with init regardless.

Phase 1: Init

1. Gather Project Context

Apply Agent(product-manager) + Agent(marketing-strategist).

1. Read project files:
   • CLAUDE.md — tech stack, project purpose
   • README.md — product description
   • FEATURES.md (if exists) — feature inventory
   • Website/landing page (if URL known) — current positioning
2. Read existing marketing materials (if any):
   • marketing/ directory contents
   • Blog posts directory
   • Any existing brand guidelines
3. Summarize findings: product type, target market signals, existing messaging, content gaps.

2. User Interview

Present the Marketing Setup Questionnaire from marketing-operations skill (marketing-setup-template.md). Gather:

Goals and Metrics:

• Primary marketing goal (awareness / leads / signups / revenue)
• Target metrics (e.g., X signups/month, Y website visitors)
• Budget constraints (free/organic only, small budget, significant budget)
• Timeline (when do you need results?)

Channels and Tools:

• Active social accounts (X/Twitter, LinkedIn, Reddit, Product Hunt, etc.)
• Email list (exists? size? tool used?)
• Blog (exists? platform? publishing frequency?)
• Paid advertising (any? which platforms?)
• Analytics tools (GA4, Mixpanel, etc.)
• Community presence (Discord, Slack, forums?)

Brand and Voice:

• Brand personality (3-5 adjectives)
• Tone examples (link to existing content that represents your voice)
• Topics to avoid
• Compliance requirements (regulated industry? legal review needed?)

Resources:

• Who creates content? (founder only / small team / agency)
• Available time per week for marketing activities
• Design resources (can create visuals? tools available?)

Record all answers. Ask clarifying questions if answers are vague.

3. Define Strategy

Apply Agent(marketing-strategist).

Based on project context + user answers, produce:

1. ICP and Positioning — ideal customer profile, JTBD, competitive positioning (April Dunford framework)
2. Messaging Framework — core value proposition, 3-5 pillars, proof points, boilerplates (short/medium/long)
3. Channel Strategy — which channels to focus on, why, expected effort vs impact
4. Content Pillars — 3-5 topic areas aligned with ICP pain points and product strengths
5. Tactical Plan — specific recurring tasks with frequency, matched to available resources

4. Create MARKETING.md

Create marketing/MARKETING.md using the template from marketing-operations skill (marketing-setup-template.md).

This file is the single source of truth for marketing strategy. Sections:

• Product summary and positioning
• ICP and personas
• Messaging framework (value prop, pillars, boilerplates)
• Channel strategy with prioritization
• Content pillars and calendar
• Tactical plan (daily/weekly/monthly tasks)
• KPIs and measurement plan
• Brand voice guidelines
• Tools and accounts

5. Create Content Calendar

Create marketing/content-calendar.md with the recurring task schedule. Recommended defaults (adjust based on user resources):

6. Present and Approve

Present the complete strategy to the user:

• MARKETING.md summary
• Content calendar
• Recommended first 3 actions to start immediately

Wait for user approval. Adjust based on feedback.

Phase 2: Execute

1. Select Operation

Ask the user which marketing operation to perform:

2. Load Context

1. Read marketing/MARKETING.md — strategy, ICP, messaging, voice
2. Read marketing/content-calendar.md — planned tasks, completed items
3. Scan recent materials in marketing/ — maintain consistency

3. Execute Operation

social-post

Apply Agent(content-designer) + Agent(marketing-strategist).

1. Determine topic: Content calendar, trending topic, product update, or user request
2. Research (if trend-based): Search X/Twitter, HN, Reddit for current conversations
3. Draft post per platform. See marketing-operations skill channel-playbooks.md for format rules:
   • X/Twitter: ≤280 chars, hook first line, 1-3 hashtags, thread if longer
   • LinkedIn: Professional tone, 1-3 paragraphs, personal angle, 3-5 hashtags
   • Reddit: Community tone, value-first, no self-promotion, context-aware
4. Humanize — apply @humanizer skill to remove AI writing patterns from the draft
5. Visual direction: Suggest image/graphic if appropriate
6. Save to marketing/posts/YYYY-MM-DD-[platform]-[topic].md
7. Present draft. Wait for user approval.

blog-post

Delegate to /blog-post workflow. Pass context from marketing/MARKETING.md (ICP, content pillars, voice).

email

Apply Agent(content-writer) + Agent(marketing-strategist).

1. Define campaign: Newsletter / product update / nurture sequence / announcement
2. Draft: Subject line (3 variants), preview text, body, CTA
3. Humanize — apply @humanizer skill to remove AI writing patterns
4. Segmentation: Target audience segment
5. Save to marketing/emails/YYYY-MM-DD-[campaign-name].md
6. Present draft. Wait for user approval.

trend-research

Apply Agent(marketing-strategist).

1. Scan sources: X/Twitter (niche hashtags, competitor accounts), Hacker News (trending), Reddit (subreddits), Google Trends, industry newsletters
2. Identify opportunities: Content ideas, conversations to join, emerging topics
3. Save to marketing/research/YYYY-MM-DD-trends.md
4. Update content calendar with new content ideas

analytics

Apply Agent(marketing-strategist).

1. Review metrics against KPIs in MARKETING.md
2. Analyze: What's working? What's not? Why?
3. Recommend adjustments: Channel mix, content topics, posting schedule
4. Save to marketing/reports/YYYY-MM-DD-analytics.md
5. Update MARKETING.md if strategy adjustments needed

content-repurpose

Apply Agent(content-designer).

1. Select source: Blog post, feature release, case study, documentation
2. Adapt: Blog → X thread, LinkedIn post, email snippet, social graphics, short video script
3. Save variants to marketing/posts/

community

Apply Agent(marketing-strategist).

1. Identify targets: Relevant threads, questions, discussions on X/Twitter, Reddit, HN, forums
2. Draft responses: Helpful, value-first, non-promotional
3. Save to marketing/community/YYYY-MM-DD-engagement.md

strategy-review

Apply Agent(marketing-strategist) + Agent(product-manager).

1. Review MARKETING.md against actual results
2. Assess: Goal progress, channel effectiveness, content performance, ROI
3. Adjust: Strategy, content pillars, channel priorities, tactics, resource allocation
4. Update marketing/MARKETING.md and marketing/content-calendar.md

4. Update Tracking

After every operation:

1. Update marketing/content-calendar.md — mark completed, add new items
2. If strategy implications → update marketing/MARKETING.md

5. Summary

## Marketing Operation Summary

- **Operation**: [social-post / blog-post / email / trend-research / analytics / etc.]
- **Roles applied**: [list]
- **Materials created**:
  - [file path]: [description]
- **Status**: [draft ready / published / scheduled]
- **Next scheduled task**: [from content calendar]
- **Follow-ups**: [if any]

Directory Structure

marketing/
├── MARKETING.md              # Strategy document (single source of truth)
├── content-calendar.md       # Recurring task schedule and tracking
├── posts/                    # Social media posts
│   └── YYYY-MM-DD-[platform]-[topic].md
├── emails/                   # Email campaigns
│   └── YYYY-MM-DD-[campaign-name].md
├── research/                 # Trend research and analysis
│   └── YYYY-MM-DD-trends.md
├── reports/                  # Analytics reports
│   └── YYYY-MM-DD-analytics.md
└── community/                # Community engagement plans
    └── YYYY-MM-DD-engagement.md

Integration

• Roles: Agent(marketing-strategist) (strategy, analysis), Agent(product-manager) (product context, ICP), Agent(content-designer) (social posts, copy), Agent(content-writer) (blog, email), Agent(seo-engineer) (SEO optimization)
• Skills: marketing-operations skill (setup template, channel playbooks), content-creation skill (AI content tools), @humanizer (AI writing pattern removal)
• Rules: humanize-content (auto-enforces humanizer pass on all content)
• Sub-workflows: /blog-post (blog content), /seo-review (SEO audit), /docs (documentation)
• Follow-up: /pre-commit, /create-pr