Marketing Operations
Systematic marketing operations skill with strategy setup templates, channel-specific playbooks, and recurring task frameworks. Supports the /marketing workflow with reusable knowledge and templates.
When to Use
- Initializing marketing strategy for a project (MARKETING.md creation)
- Creating social media posts for X/Twitter, LinkedIn, Reddit
- Drafting email campaigns and newsletters
- Researching trends and content opportunities
- Planning community engagement
- Reviewing and adjusting marketing strategy
- Setting up a content calendar
When NOT to Use
- Writing blog posts (use
/blog-post workflow with content-creation skill)
- SEO audits (use
/seo-review workflow)
- Landing page design (use
/ui-ux-design workflow)
- Technical documentation (use
/docs workflow)
Key Concepts
Marketing Strategy Hierarchy
Mission (why we exist)
└── Positioning (who we serve, what we offer, why us)
└── Messaging Framework (value prop, pillars, proof points)
└── Channel Strategy (where we show up)
└── Content Pillars (what we talk about)
└── Tactical Plan (what we do daily/weekly/monthly)
└── Content Calendar (specific tasks and dates)
Channel Selection Framework
Evaluate each channel on three dimensions before committing:
| Dimension |
Question |
| Audience fit |
Is our ICP active here? Can we reach them? |
| Resource fit |
Can we sustain the required publishing cadence? |
| Content fit |
Does our content type work on this platform? |
Rule: Better to do 2 channels well than 5 channels poorly. Start with 1-2 high-fit channels and expand only after consistent execution.
Content Pillar Model
Define 3-5 content pillars aligned with:
- ICP pain points — problems your audience actively searches for
- Product strengths — areas where your product genuinely excels
- Industry expertise — topics where you have unique knowledge or data
- Trending intersections — emerging topics that connect to your product
Each piece of content should map to exactly one pillar. Track pillar distribution to avoid over-indexing on one topic.
Measurement Framework
| Level |
Metrics |
Review Cadence |
| Vanity (awareness) |
Impressions, followers, page views |
Weekly (track, don't optimize for) |
| Engagement |
Likes, comments, shares, click-through rate |
Weekly |
| Pipeline |
Signups, leads, demo requests, email subscribers |
Weekly |
| Revenue |
Conversions, MRR impact, CAC, LTV |
Monthly |
Rule: Optimize for pipeline and revenue metrics. Use vanity metrics only as leading indicators.
Resources
marketing-setup-template.md — Complete MARKETING.md template with all sections for strategy initializationchannel-playbooks.md — Platform-specific playbooks for X/Twitter, LinkedIn, Reddit, email, and community engagement
Integration
- Follows rules:
Agent(marketing-strategist) (strategy, positioning, demand gen), Agent(content-designer) (copywriting, social posts), Agent(content-writer) (blog, email content)
- Used by workflows:
/marketing (primary), /blog-post (marketing context), /docs (public-facing content)
- Companion skills:
content-creation skill (AI content tools, image generation, content briefs)
1---2name: marketing-operations-23description: Marketing operations knowledge base — MARKETING.md setup template, social media and email channel playbooks, trend research methodology, content calendar patterns, and recurring task definitions. Use when initializing marketing strategy, creating social media posts, drafting email campaigns, researching trends, or reviewing marketing analytics. Provides templates, platform-specific best practices, and quality checklists.4---5
6# Marketing Operations
7
8Systematic marketing operations skill with strategy setup templates, channel-specific playbooks, and recurring task frameworks. Supports the `/marketing` workflow with reusable knowledge and templates.
9
10## When to Use
11
12- Initializing marketing strategy for a project (MARKETING.md creation)
13- Creating social media posts for X/Twitter, LinkedIn, Reddit
14- Drafting email campaigns and newsletters
15- Researching trends and content opportunities
16- Planning community engagement
17- Reviewing and adjusting marketing strategy
18- Setting up a content calendar
19
20## When NOT to Use
21
22- Writing blog posts (use `/blog-post` workflow with `content-creation` skill)
23- SEO audits (use `/seo-review` workflow)
24- Landing page design (use `/ui-ux-design` workflow)
25- Technical documentation (use `/docs` workflow)
26
27## Key Concepts
28
29### Marketing Strategy Hierarchy
30
31```
32Mission (why we exist)
33 └── Positioning (who we serve, what we offer, why us)
34 └── Messaging Framework (value prop, pillars, proof points)
35 └── Channel Strategy (where we show up)
36 └── Content Pillars (what we talk about)
37 └── Tactical Plan (what we do daily/weekly/monthly)
38 └── Content Calendar (specific tasks and dates)
39```
40
41### Channel Selection Framework
42
43Evaluate each channel on three dimensions before committing:
44
45| Dimension | Question |
46|---|---|
47| **Audience fit** | Is our ICP active here? Can we reach them? |
48| **Resource fit** | Can we sustain the required publishing cadence? |
49| **Content fit** | Does our content type work on this platform? |
50
51**Rule**: Better to do 2 channels well than 5 channels poorly. Start with 1-2 high-fit channels and expand only after consistent execution.
52
53### Content Pillar Model
54
55Define 3-5 content pillars aligned with:
56
571. **ICP pain points** — problems your audience actively searches for
582. **Product strengths** — areas where your product genuinely excels
593. **Industry expertise** — topics where you have unique knowledge or data
604. **Trending intersections** — emerging topics that connect to your product
61
62Each piece of content should map to exactly one pillar. Track pillar distribution to avoid over-indexing on one topic.
63
64### Measurement Framework
65
66| Level | Metrics | Review Cadence |
67|---|---|---|
68| **Vanity** (awareness) | Impressions, followers, page views | Weekly (track, don't optimize for) |
69| **Engagement** | Likes, comments, shares, click-through rate | Weekly |
70| **Pipeline** | Signups, leads, demo requests, email subscribers | Weekly |
71| **Revenue** | Conversions, MRR impact, CAC, LTV | Monthly |
72
73**Rule**: Optimize for pipeline and revenue metrics. Use vanity metrics only as leading indicators.
74
75## Resources
76
77- **`marketing-setup-template.md`** — Complete MARKETING.md template with all sections for strategy initialization
78- **`channel-playbooks.md`** — Platform-specific playbooks for X/Twitter, LinkedIn, Reddit, email, and community engagement
79
80## Integration
81
82- **Follows rules**: `Agent(marketing-strategist)` (strategy, positioning, demand gen), `Agent(content-designer)` (copywriting, social posts), `Agent(content-writer)` (blog, email content)
83- **Used by workflows**: `/marketing` (primary), `/blog-post` (marketing context), `/docs` (public-facing content)
84- **Companion skills**: `content-creation` skill (AI content tools, image generation, content briefs)
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