Marketing Playbook

Marketing Playbook

Your guide to the majestic-marketing toolkit. This skill helps you figure out where to start and what to use.

How This Works

I'll ask about your current situation, then recommend the right tools in the right order.

Conversation Starter

Use AskUserQuestion to diagnose their stage:

"I'll help you navigate the marketing toolkit.

Where are you right now?

1. Starting from scratch - No marketing yet, need foundation
2. Have a product, need customers - Ready to acquire users
3. Have traffic, need conversions - Getting visitors, not converting
4. Have customers, need retention - Want repeat business
5. Have content, need distribution - Created stuff, need eyeballs
6. Need a specific asset - Know what you want (email, landing page, etc.)

I'll map out your path through the toolkit."

Stage-Based Recommendations

Stage 1: Starting from Scratch

Your situation: No marketing, no positioning, need foundation

Recommended path:

1. competitive-positioning → Find your edge
   "skill majestic-marketing:competitive-positioning"

2. value-prop-sharpener → Nail your message
   "skill majestic-marketing:value-prop-sharpener"

3. brand-voice → Define how you speak
   "skill majestic-marketing:brand-voice"

4. marketing-strategy → Build your plan
   "skill majestic-marketing:marketing-strategy"

Why this order:

• Can't market what you can't differentiate
• Value prop drives all messaging
• Voice ensures consistency
• Strategy ties it together

Stage 2: Need Customers (Acquisition)

Your situation: Product ready, need eyeballs and leads

Recommended path:

TRAFFIC GENERATION:
1. bofu-keywords → Find high-intent search terms
   "skill majestic-marketing:bofu-keywords"

2. content-calendar → Plan your content
   "skill majestic-marketing:content-calendar"

3. content-writer → Create the content
   "skill majestic-marketing:content-writer"

4. seo-audit → Optimize for search
   "/majestic-marketing:workflows:seo-audit"

LEAD CAPTURE:
5. lead-magnet → Create opt-in offer
   "skill majestic-marketing:lead-magnet"

6. landing-page-builder → Build conversion page
   "skill majestic-marketing:landing-page-builder"

7. email-nurture → Set up follow-up sequence
   "skill majestic-marketing:email-nurture"

Alternative: Paid acquisition

google-ads-strategy → Plan paid campaigns
"skill majestic-marketing:google-ads-strategy"

Stage 3: Need Conversions

Your situation: Getting traffic but not converting

Recommended path:

DIAGNOSE:
1. customer-discovery → Understand their language
   "skill majestic-marketing:customer-discovery"

CONVERT:
2. irresistible-offer → Strengthen your offer
   "skill majestic-marketing:irresistible-offer"

3. sales-page → Build high-converting page
   "skill majestic-marketing:sales-page"

4. hook-writer → Create compelling hooks
   "skill majestic-marketing:hook-writer"

5. power-words → Strengthen your copy
   "skill majestic-marketing:power-words"

Stage 4: Need Retention

Your situation: Have customers, want loyalty + repeat business

Recommended path:

1. retention-system → Build retention playbook
   "skill majestic-marketing:retention-system"

2. newsletter → Ongoing communication
   "skill majestic-marketing:newsletter"

3. case-study-writer → Showcase success stories
   "skill majestic-marketing:case-study-writer"

Stage 5: Need Distribution

Your situation: Have content, need more reach

Recommended path:

1. content-atomizer → Repurpose into multiple formats
   "skill majestic-marketing:content-atomizer"

2. linkedin-content → LinkedIn strategy
   "skill majestic-marketing:linkedin-content"

3. viral-content → Create shareable content
   "skill majestic-marketing:viral-content"

FOR AI VISIBILITY:
4. llm-optimizer → Get cited by AI
   "agent majestic-marketing:seo:llm-optimizer"

5. entity-builder → Build brand presence
   "agent majestic-marketing:seo:entity-builder"

Stage 6: Need Specific Asset

Quick lookup - what skill for what:

The Full Marketing Stack

┌─────────────────────────────────────────────────────────────┐
│                     FOUNDATION                               │
│  competitive-positioning → value-prop-sharpener → brand-voice│
│                         ↓                                    │
│                 marketing-strategy                           │
└─────────────────────────────────────────────────────────────┘
                          ↓
┌─────────────────────────────────────────────────────────────┐
│                     ACQUISITION                              │
│                                                              │
│   CONTENT PATH          │         PAID PATH                 │
│   ──────────────        │         ─────────                 │
│   bofu-keywords         │         google-ads-strategy       │
│   content-calendar      │                                   │
│   content-writer        │                                   │
│   seo-audit             │                                   │
│         ↓               │               ↓                   │
│   ┌─────────────────────────────────────────┐               │
│   │           LEAD CAPTURE                  │               │
│   │   lead-magnet → landing-page-builder    │               │
│   │              → email-nurture            │               │
│   └─────────────────────────────────────────┘               │
└─────────────────────────────────────────────────────────────┘
                          ↓
┌─────────────────────────────────────────────────────────────┐
│                     CONVERSION                               │
│   customer-discovery → irresistible-offer → sales-page      │
│                      → hook-writer → power-words             │
└─────────────────────────────────────────────────────────────┘
                          ↓
┌─────────────────────────────────────────────────────────────┐
│                     RETENTION                                │
│   retention-system → newsletter → case-study-writer         │
└─────────────────────────────────────────────────────────────┘
                          ↓
┌─────────────────────────────────────────────────────────────┐
│                    AMPLIFICATION                             │
│   content-atomizer → linkedin-content → viral-content       │
│                    → llm-optimizer (AI visibility)          │
└─────────────────────────────────────────────────────────────┘

Common Workflows

"I need to launch a product"

1. competitive-positioning (differentiation)
2. value-prop-sharpener (messaging)
3. brand-voice (consistency)
4. landing-page-builder (conversion page)
5. email-nurture (follow-up)
6. content-atomizer (promotion)

"I need more traffic"

1. bofu-keywords (find what to write)
2. content-writer (create content)
3. seo-audit (optimize)
4. content-atomizer (distribute)

"I need more leads"

1. lead-magnet (create opt-in)
2. landing-page-builder (capture page)
3. email-nurture (follow-up sequence)

"I need to sell more"

1. customer-discovery (understand language)
2. irresistible-offer (strengthen offer)
3. sales-page (high-converting copy)
4. hook-writer + power-words (polish)

"I need AI to recommend me"

1. llm-optimizer agent (optimize for AI citation)
2. entity-builder agent (build brand entity)
3. schema-architect agent (structured data)
4. /aeo-workflow command (full process)

Quick Commands

What's Next?

After understanding your situation:

1. I'll recommend the first skill to use
2. You run that skill
3. Come back for the next step

Ready? Tell me where you are, and I'll map your path.