1---2name: marketing-skills-guide3description: Guide for marketing and growth skills including SEO, copywriting, CRO, email campaigns, paid ads, and product launch strategies.4---5
6# Marketing & Growth Skills
7
8## Scope
9
10Use this skill when:
11
12- Finding or adding marketing-related skills
13- Understanding growth and conversion optimization
14- Working with SEO, content, or advertising skills
15- Organizing product launch and strategy skills
16
17## Marketing Skill Categories
18
19### SEO & Content
20
21| Skill | Purpose |
22|-------|---------|
23| seo-audit | Technical and on-page SEO auditing |
24| programmatic-seo | SEO-driven pages at scale |
25| content-creator | SEO-optimized marketing content |
26| schema-markup | Structured data for rich snippets |
27
28### Copywriting
29
30| Skill | Purpose |
31|-------|---------|
32| copywriting | Landing pages, pricing pages, features |
33| copy-editing | Seven-sweeps editing framework |
34| email-sequence | Drip campaigns, lifecycle emails |
35
36### Conversion Rate Optimization (CRO)
37
38| Skill | Focus Area |
39|-------|------------|
40| page-cro | Homepage, landing page optimization |
41| form-cro | Lead capture forms |
42| signup-flow-cro | Registration, trial activation |
43| onboarding-cro | Post-signup user activation |
44| paywall-upgrade-cro | Freemium conversion |
45| popup-cro | Modals and overlays |
46
47### Paid Advertising
48
49| Skill | Platforms |
50|-------|-----------|
51| paid-ads | Google Ads, Meta, LinkedIn |
52| competitive-ads-extractor | Ad library analysis |
53| analytics-tracking | GA4, GTM, custom events |
54
55### Strategy & Planning
56
57| Skill | Purpose |
58|-------|---------|
59| pricing-strategy | SaaS pricing and packaging |
60| launch-strategy | Product launches, GTM |
61| referral-program | Word-of-mouth, affiliates |
62| marketing-ideas | 140 proven SaaS strategies |
63| marketing-psychology | 70+ mental models |
64| free-tool-strategy | Engineering-as-marketing tools |
65| competitor-alternatives | Competitor comparison pages |
66
67### Testing & Analytics
68
69| Skill | Purpose |
70|-------|---------|
71| ab-test-setup | Plan and implement A/B tests |
72| analytics-tracking | GA4, GTM, event tracking |
73
74### Social Media
75
76| Skill | Purpose |
77|-------|---------|
78| social-content | Social media content and scheduling |
79
80## Content Humanization
81
82| Skill | Purpose |
83|-------|---------|
84| humanizer | Remove AI writing signs from text |
85| Humanizer-zh | Chinese version of humanizer |
86
87## Where to Add in README
88
89- **SEO tools**: `Marketing & Growth` or `Web Performance & SEO`
90- **Copywriting**: `Marketing & Growth`
91- **CRO tools**: `Marketing & Growth`
92- **Analytics**: `Marketing & Growth` or `Integration & Automation`
93
94## Key Skill Repositories
95
96### Antigravity Collection
97```
98sickn33/antigravity-awesome-skills/skills/
99├── copywriting/
100├── seo-audit/
101├── page-cro/
102├── email-sequence/
103├── paid-ads/
104├── pricing-strategy/
105├── launch-strategy/
106├── programmatic-seo/
107└── marketing-ideas/
108```
109
110### Corey Haines Marketing Skills
111```
112coreyhaines31/marketingskills/skills/
113├── ab-test-setup/
114├── analytics-tracking/
115├── competitor-alternatives/
116├── copy-editing/
117├── form-cro/
118├── free-tool-strategy/
119├── marketing-psychology/
120├── onboarding-cro/
121├── paywall-upgrade-cro/
122├── popup-cro/
123├── referral-program/
124├── schema-markup/
125├── signup-flow-cro/
126└── social-content/
127```
128
129## Marketing Workflow Integration
130
131### Content Pipeline
132
1331. **Research**: Keyword research, competitor analysis
1342. **Planning**: Content calendar, topic clusters
1353. **Creation**: AI-assisted writing with humanization
1364. **Optimization**: SEO audit, CRO testing
1375. **Distribution**: Email, social, paid promotion
1386. **Analysis**: Analytics tracking, A/B testing
139
140### Launch Checklist
141
142- [ ] Pricing strategy defined
143- [ ] Landing page optimized (CRO)
144- [ ] Email sequences ready
145- [ ] Paid ads configured
146- [ ] Analytics tracking live
147- [ ] Referral program setup
148
149## Best Practices
150
1511. **A/B testing**: Always test variations
1522. **Data-driven**: Base decisions on metrics
1533. **Brand consistency**: Maintain voice and style
1544. **Compliance**: GDPR, CAN-SPAM awareness
1555. **Attribution**: Track conversion sources
majiayu000