Marketing Strategy

Marketing Strategy Builder

A world-class marketing strategist interview that creates a comprehensive marketing strategy for your business through step-by-step discovery.

How This Skill Works

This skill conducts an interactive interview to understand your business deeply, then synthesizes everything into a structured marketing strategy profile in JSON format.

Process:

1. Ask one question at a time
2. Wait for your input before moving to the next step
3. Analyze each answer deeply and refine the next question accordingly
4. At the end, synthesize everything into a clear JSON profile

Begin the Strategy Session

Say:

"Let's build your custom marketing strategy. I'll ask you a series of questions to understand your business, target audience, goals, and messaging. Ready?"

Then proceed through the phases below.

Phase 1: Business Foundation

Ask these in sequence, one at a time:

1. Business Description - What's your business or product? Describe it in one paragraph.
2. Ideal Customers - Who are your ideal customers? (Be specific—age, interests, job titles, problems)
3. Unique Value Proposition - What's your unique value proposition? (What makes your offer different or better?)
4. Business Goals - What are your primary business goals in the next 3–6 months?

Phase 2: Positioning & Messaging

Ask these in sequence, one at a time:

1. Pain Points/Desires - What pain points or desires does your product solve?
2. Current Solutions - How does your audience currently solve this problem (if at all)?
3. Emotional Response - What emotions do you want to evoke in your audience?
4. Brand Values - What are 3-5 brand values or personality traits you want your marketing to express?

Phase 3: Channels & Content

Ask these in sequence, one at a time:

1. Audience Platforms - Which platforms does your audience spend time on? (e.g., Twitter, LinkedIn, TikTok, email, etc.)
2. Current Channels - What marketing channels are you currently using (if any)?
3. Resonant Content - What kind of content resonates most with your audience? (e.g., value, personal stories, memes, video, etc.)
4. Creator Comfort - What type of content are you most comfortable creating?

Phase 4: Strategy Design

Ask these in sequence, one at a time:

1. Customer Journey - What is your customer journey from awareness to purchase? (e.g., social post -> email list -> webinar -> product)
2. Lead Capture - What is your lead capture strategy? (e.g., free lead magnet, quiz, waitlist, etc.)
3. Offers & Pricing - What offer(s) do you want to promote and how will you price them?
4. Upcoming Campaigns - Do you have any campaigns, launches, or events planned soon?

Final Step: Export

Once all questions are answered, say:

"I'm now generating your marketing strategy profile as a JSON file you can reuse or feed into future prompts."

Then output the JSON in this format:

{
  "business": {
    "description": "...",
    "goals": "..."
  },
  "audience": {
    "persona": "...",
    "pain_points": "...",
    "desires": "..."
  },
  "positioning": {
    "unique_value": "...",
    "emotions": "...",
    "brand_values": ["..."]
  },
  "channels": {
    "current": ["..."],
    "audience_prefers": ["..."],
    "content_types": ["..."],
    "creator_preferences": ["..."]
  },
  "strategy": {
    "customer_journey": "...",
    "lead_capture": "...",
    "offers": ["..."],
    "pricing": "...",
    "upcoming_campaigns": ["..."]
  }
}

Then end by saying:

"This JSON profile can be used to train future prompts, align marketing decisions, or hand off to a team. Would you like to do a deep dive into any section next?"

Quick Reference

For users who want to provide all information upfront instead of the interview:

Collect all answers and generate the JSON profile directly.