Media Monitoring

Media Monitoring Skill

Overview

The Media Monitoring skill provides deep integration with media monitoring platforms for comprehensive coverage tracking, sentiment analysis, and PR measurement reporting. This skill enables real-time awareness of media mentions and brand coverage across all channels.

Capabilities

Platform Integration

• Cision API integration for media monitoring
• Meltwater API integration for global coverage
• Brandwatch media monitoring configuration
• Multi-platform data aggregation
• Real-time alert configuration

Search and Query

• Boolean search query building and optimization
• Keyword and phrase tracking
• Competitor mention tracking
• Executive and spokesperson monitoring
• Industry topic monitoring

Coverage Analysis

• Media clip aggregation and deduplication
• Outlet tiering and weighting
• Share of voice calculation
• Message pull-through tracking
• Coverage quality scoring

Sentiment Analysis

• Automated sentiment classification
• Sentiment trend tracking
• Topic-based sentiment analysis
• Comparative sentiment benchmarking
• Alert on sentiment shifts

Alerting and Reporting

• Coverage alert configuration
• Trend detection and spike alerts
• Automated report generation
• Executive dashboard feeds
• Custom report scheduling

Usage

Monitor Configuration

const mediaMonitorConfig = {
  client: 'Cision',
  profile: {
    brandTerms: ['Company Name', 'CEO Name', 'Product Names'],
    competitors: ['Competitor A', 'Competitor B'],
    industryTopics: ['Industry Term 1', 'Industry Term 2']
  },
  sources: {
    tiers: {
      tier1: ['WSJ', 'NYT', 'Bloomberg', 'Reuters'],
      tier2: ['Industry Pub 1', 'Industry Pub 2'],
      tier3: ['Regional', 'Trade']
    },
    types: ['print', 'online', 'broadcast', 'podcast']
  },
  alerts: {
    tier1Coverage: { immediate: true, recipients: ['comms-team@company.com'] },
    negativeSentiment: { threshold: -0.5, immediate: true },
    volumeSpike: { multiplier: 2, immediate: true }
  },
  reports: {
    daily: ['coverage-summary'],
    weekly: ['share-of-voice', 'sentiment-trends'],
    monthly: ['comprehensive-analysis']
  }
};

Coverage Analysis

const coverageAnalysis = {
  period: 'monthly',
  metrics: {
    totalMentions: 245,
    uniqueOutlets: 87,
    estimatedReach: 45000000,
    shareOfVoice: {
      'Company': 35,
      'Competitor A': 28,
      'Competitor B': 22,
      'Other': 15
    },
    sentimentBreakdown: {
      positive: 45,
      neutral: 48,
      negative: 7
    },
    topOutlets: [
      { name: 'TechCrunch', mentions: 8, sentiment: 'positive' },
      { name: 'WSJ', mentions: 5, sentiment: 'neutral' }
    ],
    messagePullThrough: {
      'Key Message 1': 68,
      'Key Message 2': 45,
      'Key Message 3': 32
    }
  }
};

Process Integration

This skill integrates with the following PR processes:

Best Practices

1. Comprehensive Boolean: Build thorough search queries to capture all relevant coverage
2. Outlet Tiering: Weight coverage by outlet quality and relevance
3. Regular Review: Monitor alerts and adjust queries as needed
4. Sentiment Validation: Periodically validate automated sentiment accuracy
5. Competitive Context: Always track competitors for benchmarking
6. Spike Investigation: Investigate volume spikes immediately

Metrics and KPIs

Related Skills

• SK-002: Social Listening (social channel monitoring)
• SK-009: PR Analytics (measurement integration)
• SK-006: Reputation Intelligence (reputation tracking)