Maintenance in progress: we are indexing a large batch of new skills. Some pages may load slowly or briefly show no results. Nothing is lost, and everything is back to normal within the hour.

Message Architecture

Use when structuring messaging hierarchy, hook banks, and CTA playbooks.

majiayu000 8c2cefd 2 files · 1.7 KB Updated 567 repo stars

File contents

Message Architecture Systems Skill

When to Use

  • Creating new messaging for campaigns, features, or personas.
  • Auditing messaging consistency across channels.
  • Onboarding new writers or agencies.

Framework

  1. Audience & Insight – persona, pain, desired outcome.
  2. Promise – primary value proposition + emotional appeal.
  3. Proof – metrics, customer quotes, product differentiators.
  4. Hooks – formulas mapped to channels.
  5. CTAs – stage-specific calls to action + urgency modifiers.

Templates

  • Message house diagram.
  • Hook bank sheet with formulas/examples.
  • CTA matrix (persona x funnel stage x CTA).

Tips

  • Document banned phrases and compliance notes.
  • Keep proof points fresh; retire outdated metrics.
  • Pair with voice-guidelines skill to maintain tone consistency.

majiayu000/claude-skill-registry-data/tree/main/data/message-architecture commit 8c2cefd0dd

Frequently asked questions

npx skillmds add majiayu000/message-architecture