1---2name: nurture-testing3description: Use when planning, executing, and logging nurture experiments and regression tests.4---5
6# Nurture Testing & QA Skill
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8## When to Use
9- Running experiments (subject lines, timing, offers, personalization) in nurture flows.
10- Performing regression tests before go-live or updates.
11- Documenting QA evidence for compliance/audits.
12
13## Framework
141. **Test Design** – hypothesis, variable, control, variant, KPI, sample size, duration.
152. **QA Checklist** – links, tokens, segmentation, tracking, device/browser coverage, accessibility.
163. **Evidence Logging** – screenshots, seed inbox captures, MAP logs, CRM task verification.
174. **Significance & Rollout** – evaluation method (frequentist/Bayesian), rollout criteria, holdback rules.
185. **Regression Cadence** – schedule for periodic audits, triggered when assets/tokens change.
19
20## Templates
21- Experiment brief + tracker.
22- QA matrix (scenario, expected result, status, owner).
23- Evidence archive folder structure.
24
25## Tips
26- Always include control groups or holdouts for long-running nurtures.
27- Automate reminders to re-run QA after major MAP/CRM updates.
28- Pair with `personalization-logic` and `marketing-ops-partner` to catch edge cases early.
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