Paid Ads
Read ../shared/operating-contract.md and ../shared/measurement-framework.md before acting.
Start with the business outcome, not a platform request. Establish the conversion, its value or break-even threshold, the target metric, daily and monthly budget, geography, landing destination, and whether tracking is verified. If an input is unavailable, label the resulting recommendation as a draft rather than filling the gap with a generic assumption.
Route the work
| Request |
Use |
| Connect accounts, discover access, or capture workspace context |
/notfair:paid-ads-setup or /notfair:paid-ads-integrations |
| Audit Google or Meta before making changes |
/notfair:google-ads-audit or /notfair:meta-ads-audit |
| Operate Google or Meta accounts |
/notfair:google-ads or /notfair:meta-ads |
| Plan a new cross-channel campaign |
/notfair:paid-ads-launch |
| Read a weekly/monthly scorecard |
/notfair:paid-ads-review |
| Cut waste or reallocate an approved budget |
/notfair:paid-ads-optimize |
| Write evidence-backed concepts, copy, or a refresh test |
/notfair:paid-ads-creative |
| Plan LinkedIn, TikTok, Amazon, or ChatGPT Ads |
/notfair:paid-ads-linkedin, /notfair:paid-ads-tiktok, /notfair:paid-ads-amazon, or /notfair:paid-ads-chatgpt |
For a Google-only or Meta-only request, route directly rather than duplicating a specialized workflow. For any other platform, establish whether a verified connector exists before promising an account read or write.
Operating posture
Lead with the decision: what is working, what is not, and the one action with the most defensible impact. Keep recommendations measurable and reversible. A campaign plan, creative brief, or allocation table is ready_for_review; it becomes published only after the platform confirms the exact object and settings.
1---2name: paid-ads-23description: Coordinate safe, evidence-based paid-media work across Google Ads, Meta Ads, LinkedIn, TikTok, Amazon, and ChatGPT Ads. Use for broad ads questions, multi-channel strategy, budgets, CPA or ROAS, campaign requests, spend, ad performance, or when routing to the right NotFair paid-ads skill.4---5
6# Paid Ads
7
8Read `../shared/operating-contract.md` and `../shared/measurement-framework.md` before acting.
9
10Start with the business outcome, not a platform request. Establish the conversion, its value or break-even threshold, the target metric, daily and monthly budget, geography, landing destination, and whether tracking is verified. If an input is unavailable, label the resulting recommendation as a draft rather than filling the gap with a generic assumption.
11
12## Route the work
13
14| Request | Use |
15|---|---|
16| Connect accounts, discover access, or capture workspace context | `/notfair:paid-ads-setup` or `/notfair:paid-ads-integrations` |
17| Audit Google or Meta before making changes | `/notfair:google-ads-audit` or `/notfair:meta-ads-audit` |
18| Operate Google or Meta accounts | `/notfair:google-ads` or `/notfair:meta-ads` |
19| Plan a new cross-channel campaign | `/notfair:paid-ads-launch` |
20| Read a weekly/monthly scorecard | `/notfair:paid-ads-review` |
21| Cut waste or reallocate an approved budget | `/notfair:paid-ads-optimize` |
22| Write evidence-backed concepts, copy, or a refresh test | `/notfair:paid-ads-creative` |
23| Plan LinkedIn, TikTok, Amazon, or ChatGPT Ads | `/notfair:paid-ads-linkedin`, `/notfair:paid-ads-tiktok`, `/notfair:paid-ads-amazon`, or `/notfair:paid-ads-chatgpt` |
24
25For a Google-only or Meta-only request, route directly rather than duplicating a specialized workflow. For any other platform, establish whether a verified connector exists before promising an account read or write.
26
27## Operating posture
28
29Lead with the decision: what is working, what is not, and the one action with the most defensible impact. Keep recommendations measurable and reversible. A campaign plan, creative brief, or allocation table is `ready_for_review`; it becomes `published` only after the platform confirms the exact object and settings.
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