How do I install the Partnership Marketing skill?

Run npx skillmds add majiayu000/partnership-marketing in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Partnership Marketing safe to use?

This skill has not completed SkillMD's automated safety review yet. Capability flags: docs only. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Partnership Marketing?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Partnership Marketing free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Partnership Marketing?

majiayu000 (@majiayu000) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Partnership Marketing by majiayu000

Name: Partnership Marketing
Rating: 4.2 (5 reviews)
Author: majiayu000

Partnership Marketing

Builds reach through other people's audiences — co-marketing partnerships, creator and influencer programs, community building, and affiliate arrangements. Use this to find and evaluate partners, structure a joint campaign or creator deal, plan a community strategy, or decide whether a partnership is worth the coordination cost.

majiayu000 e9958ba 2 files · 4.2 KB Updated Sep 9, 2026 567 repo stars

File contents

Partnership marketing

Borrowing an audience is the cheapest reach available and the easiest to do badly.

Evaluating a partner

Fit matters more than size. The test is overlap of audience with non-overlap of offering: they serve the same people, and you do not compete for the same budget.

Check before committing:

Audience overlap — same buyer, or merely same industry? Same industry is not enough.
Engagement over follower count. A small responsive audience beats a large indifferent one, and follower counts are the easiest number to inflate.
Their audience's trust in them. You are borrowing that, and you can spend it.
What they get. A partnership that only serves you does not get executed, whatever was agreed.

Structuring

Write down, before anything ships: what each side produces, what each promotes and when, how leads or revenue are attributed, who owns the assets afterward, and what happens if one side does not deliver. Most partnerships fail on the last two, discovered late.

For creator deals specifically: pay for the work, not for promises about performance; require disclosure without exception; and give creative latitude — audiences detect a script and the whole value is that they trust the person's own voice.

Community

A community is a long commitment that pays late. Do not start one to hit a quarterly number.

It works when members get value from each other rather than only from you. That requires a reason to return that is not your product, visible norms, and consistent presence — a community that is quiet for a month does not recover easily. Seed it deliberately with people who will actually post; an empty room stays empty.

Measuring

Attribute honestly. Partnership traffic is often assisted rather than last-touch, so last-touch attribution will under-count it and you will kill something that was working. Agree the measurement method before launch, when neither side is defending a result.

Never

Partner with someone whose audience you have not actually looked at.
Run a creator campaign without disclosure. The regulatory exposure is real and the reputational cost is worse.
Judge a community on member count.

---name: partnership-marketingdescription: Builds reach through other people's audiences — co-marketing partnerships, creator and influencer programs, community building, and affiliate arrangements. Use this to find and evaluate partners, structure a joint campaign or creator deal, plan a community strategy, or decide whether a partnership is worth the coordination cost.--- # Partnership marketing Borrowing an audience is the cheapest reach available and the easiest to do badly. ## Evaluating a partner Fit matters more than size. The test is overlap of audience with non-overlap of offering: they serve the same people, and you do not compete for the same budget. Check before committing: - **Audience overlap** — same buyer, or merely same industry? Same industry is not enough. - **Engagement over follower count.** A small responsive audience beats a large indifferent one, and follower counts are the easiest number to inflate. - **Their audience's trust in them.** You are borrowing that, and you can spend it. - **What they get.** A partnership that only serves you does not get executed, whatever was agreed. ## Structuring Write down, before anything ships: what each side produces, what each promotes and when, how leads or revenue are attributed, who owns the assets afterward, and what happens if one side does not deliver. Most partnerships fail on the last two, discovered late. For creator deals specifically: pay for the work, not for promises about performance; require disclosure without exception; and give creative latitude — audiences detect a script and the whole value is that they trust the person's own voice. ## Community A community is a long commitment that pays late. Do not start one to hit a quarterly number. It works when members get value from each other rather than only from you. That requires a reason to return that is not your product, visible norms, and consistent presence — a community that is quiet for a month does not recover easily. Seed it deliberately with people who will actually post; an empty room stays empty. ## Measuring Attribute honestly. Partnership traffic is often assisted rather than last-touch, so last-touch attribution will under-count it and you will kill something that was working. Agree the measurement method before launch, when neither side is defending a result. ## Never - Partner with someone whose audience you have not actually looked at. - Run a creator campaign without disclosure. The regulatory exposure is real and the reputational cost is worse. - Judge a community on member count.

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