Power Words Library
Transform ordinary copy into emotionally compelling content using psychological trigger words.
Resources
- Word Library — Complete word lists by category
What Are Power Words?
Emotionally charged words that trigger psychological responses:
- Grab attention in crowded feeds
- Create urgency and desire
- Build trust and authority
- Drive action and conversion
Conversation Starter
Use AskUserQuestion:
- What copy needs enhancement? (headline, email, ad, landing page, CTA)
- What emotion should it evoke? (urgency, trust, curiosity, fear, desire)
- What action do you want? (click, buy, sign up, share)
- Current copy — Paste the text to enhance
The 21 Categories (Summary)
| Category |
Trigger |
Best For |
| Impatience |
FOMO, speed |
Launches, CTAs |
| Beauty |
Aesthetic desire |
Fashion, design |
| Lust |
Deep craving |
Food, luxury |
| Indulgence |
Permission to enjoy |
Self-care, treats |
| Excitement |
Thrill-seeking |
Events, launches |
| Novelty |
Curiosity |
Content teasers |
| Memorability |
Stand out |
Personal brand |
| Happiness |
Well-being |
Wellness, community |
| Prestige |
Status |
Premium products |
| Simplicity |
Avoid complexity |
How-tos, guides |
| Sadness |
Fear of loss |
Problem-aware content |
| Savagery |
Primal emotions |
Competitive positioning |
| Completeness |
Thoroughness |
Ultimate guides |
| Gravity |
Significance |
Emphasis |
| Greed |
Acquisition |
Sales, discounts |
| Humor |
Entertainment |
Social, viral |
| Authority |
Trust |
Credibility content |
| Exclusivity |
Insider access |
Limited offers |
| Pride |
Achievement |
Success content |
| Safety |
Security |
Protection content |
| Mind-blowing |
Amazement |
Shareability |
See resources/word-library.txt for complete word lists.
Enhancement Process
Step 1: Identify Weakness
- Bland verbs? (get, have, make)
- Generic adjectives? (good, great, nice)
- Passive voice?
- No emotional hook?
Step 2: Match Emotion to Goal
| Goal |
Primary Category |
Secondary |
| Sales/Conversion |
Greed, Urgency |
Exclusivity |
| Trust/Authority |
Authority |
Completeness |
| Engagement |
Novelty |
Mind-blowing |
| Fear-based |
Safety, Sadness |
Savagery |
| Desire-based |
Lust, Beauty |
Prestige |
| FOMO |
Exclusivity |
Impatience |
Step 3: Strategic Replacement
Rule of 3: Use 2-3 power words per headline/CTA. More feels forced.
Placement priority:
- First 3 words (hook)
- Last word (memory anchor)
- Action word (CTA verb)
Examples
Impatience:
- Before: "Get started today"
- After: "Jumpstart your growth today"
Novelty:
- Before: "New marketing tips"
- After: "Shocking marketing hacks that feel like magic"
Simplicity:
- Before: "Learn email marketing"
- After: "The stupid-simple email marketing cheat-sheet"
Greed:
- Before: "Get 50% off"
- After: "Steal this deal — 50% off ends today"
Exclusivity:
- Before: "Marketing tips"
- After: "Little-known marketing secrets the elite won't divulge"
Output Format
## Power Words Enhancement
### Original Copy
> [Original text]
### Analysis
- **Current emotion:** [What it evokes now]
- **Missing:** [What emotional triggers are absent]
- **Goal:** [Desired action/emotion]
### Recommended Categories
1. **[Category]** — [Why this fits]
2. **[Category]** — [Why this fits]
### Enhanced Versions
#### Option 1: [Primary emotion focus]
> [Enhanced copy with power words **bolded**]
**Power words used:** [word] (category), [word] (category)
#### Option 2: [Alternative angle]
> [Enhanced copy]
#### Option 3: [Stronger/softer variant]
> [Enhanced copy]
### Before/After
| Element | Before | After |
|---------|--------|-------|
| Headline | [original] | [enhanced] |
| CTA | [original] | [enhanced] |
### Caution
- Don't over-season: 2-3 power words max per sentence
- Match audience tone: "Badass" doesn't fit corporate B2B
- Test variants: What resonates varies by audience
What This Skill Does NOT Do
- Write copy from scratch (enhances existing copy)
- Guarantee conversion (testing required)
- Replace brand voice guidelines
- Work for highly regulated industries without compliance review
1---2name: power-words3description: Enhance copy with emotional trigger words from 21 psychological categories. Transform bland text into compelling, conversion-focused content.4---5
6# Power Words Library
7
8Transform ordinary copy into emotionally compelling content using psychological trigger words.
9
10## Resources
11
12- [Word Library](resources/word-library.txt) — Complete word lists by category
13
14## What Are Power Words?
15
16Emotionally charged words that trigger psychological responses:
17- Grab attention in crowded feeds
18- Create urgency and desire
19- Build trust and authority
20- Drive action and conversion
21
22## Conversation Starter
23
24Use `AskUserQuestion`:
25
261. **What copy needs enhancement?** (headline, email, ad, landing page, CTA)
272. **What emotion should it evoke?** (urgency, trust, curiosity, fear, desire)
283. **What action do you want?** (click, buy, sign up, share)
294. **Current copy** — Paste the text to enhance
30
31## The 21 Categories (Summary)
32
33| Category | Trigger | Best For |
34|----------|---------|----------|
35| **Impatience** | FOMO, speed | Launches, CTAs |
36| **Beauty** | Aesthetic desire | Fashion, design |
37| **Lust** | Deep craving | Food, luxury |
38| **Indulgence** | Permission to enjoy | Self-care, treats |
39| **Excitement** | Thrill-seeking | Events, launches |
40| **Novelty** | Curiosity | Content teasers |
41| **Memorability** | Stand out | Personal brand |
42| **Happiness** | Well-being | Wellness, community |
43| **Prestige** | Status | Premium products |
44| **Simplicity** | Avoid complexity | How-tos, guides |
45| **Sadness** | Fear of loss | Problem-aware content |
46| **Savagery** | Primal emotions | Competitive positioning |
47| **Completeness** | Thoroughness | Ultimate guides |
48| **Gravity** | Significance | Emphasis |
49| **Greed** | Acquisition | Sales, discounts |
50| **Humor** | Entertainment | Social, viral |
51| **Authority** | Trust | Credibility content |
52| **Exclusivity** | Insider access | Limited offers |
53| **Pride** | Achievement | Success content |
54| **Safety** | Security | Protection content |
55| **Mind-blowing** | Amazement | Shareability |
56
57See [resources/word-library.txt](resources/word-library.txt) for complete word lists.
58
59## Enhancement Process
60
61### Step 1: Identify Weakness
62- Bland verbs? (get, have, make)
63- Generic adjectives? (good, great, nice)
64- Passive voice?
65- No emotional hook?
66
67### Step 2: Match Emotion to Goal
68
69| Goal | Primary Category | Secondary |
70|------|-----------------|-----------|
71| Sales/Conversion | Greed, Urgency | Exclusivity |
72| Trust/Authority | Authority | Completeness |
73| Engagement | Novelty | Mind-blowing |
74| Fear-based | Safety, Sadness | Savagery |
75| Desire-based | Lust, Beauty | Prestige |
76| FOMO | Exclusivity | Impatience |
77
78### Step 3: Strategic Replacement
79
80**Rule of 3:** Use 2-3 power words per headline/CTA. More feels forced.
81
82**Placement priority:**
831. First 3 words (hook)
842. Last word (memory anchor)
853. Action word (CTA verb)
86
87## Examples
88
89**Impatience:**
90- Before: "Get started today"
91- After: "**Jumpstart** your growth today"
92
93**Novelty:**
94- Before: "New marketing tips"
95- After: "**Shocking** marketing **hacks** that feel like **magic**"
96
97**Simplicity:**
98- Before: "Learn email marketing"
99- After: "The **stupid-simple** email marketing **cheat-sheet**"
100
101**Greed:**
102- Before: "Get 50% off"
103- After: "**Steal** this deal — **50% off** ends **today**"
104
105**Exclusivity:**
106- Before: "Marketing tips"
107- After: "**Little-known** marketing **secrets** the **elite** won't **divulge**"
108
109## Output Format
110
111```markdown
112## Power Words Enhancement
113
114### Original Copy
115> [Original text]
116
117### Analysis
118- **Current emotion:** [What it evokes now]
119- **Missing:** [What emotional triggers are absent]
120- **Goal:** [Desired action/emotion]
121
122### Recommended Categories
1231. **[Category]** — [Why this fits]
1242. **[Category]** — [Why this fits]
125
126### Enhanced Versions
127
128#### Option 1: [Primary emotion focus]
129> [Enhanced copy with power words **bolded**]
130
131**Power words used:** [word] (category), [word] (category)
132
133#### Option 2: [Alternative angle]
134> [Enhanced copy]
135
136#### Option 3: [Stronger/softer variant]
137> [Enhanced copy]
138
139### Before/After
140
141| Element | Before | After |
142|---------|--------|-------|
143| Headline | [original] | [enhanced] |
144| CTA | [original] | [enhanced] |
145
146### Caution
147- Don't over-season: 2-3 power words max per sentence
148- Match audience tone: "Badass" doesn't fit corporate B2B
149- Test variants: What resonates varies by audience
150```
151
152## What This Skill Does NOT Do
153
154- Write copy from scratch (enhances existing copy)
155- Guarantee conversion (testing required)
156- Replace brand voice guidelines
157- Work for highly regulated industries without compliance review
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