Product Positioning Summary

Product Positioning Summary

This skill synthesizes market and product data to produce a clear, persuasive positioning narrative.

Input Variables

• [PRODUCT_BIBLE]
• [PERSONA_DATA]
• [COMPETITOR_DATA]

The Protocol

1. Salience: category, core problem, simple description.
2. Performance: points of parity, points of difference, value logic.
3. Imagery: associated brands, usage scenes, mode of use.
4. Judgments: positive beliefs, objections, credibility proof.
5. Feelings: target emotions, voice, tone.
6. Resonance: loyalty logic, mission, community connection.
7. Compile narrative and JSON handoff.

Output Instructions

Render into templates/product-positioning-summary.md. Keep sections explicit for downstream use.

Integration & Technical Specs

API Specification

• ID: product-positioning-summary
• Path: skills/product-positioning-summary/templates/product-positioning-summary.md
• Context: Part of Product Detailing

Data Flow

• Input: Derived from project context and upstream skills.
• Output: Generates product-positioning-summary.md.

CLI Usage

bun scripts/cli.ts activate product-positioning-summary