majiayu000 Product Strategy Generator
Overview
Guide users in creating comprehensive Product Strategies:
Product Strategy = Vision + Insights + Challenges + Approaches + Accountability
This skill helps product managers create strategic documents that align stakeholders, define clear direction, and establish accountability metrics.
Main Workflow
When a user requests to create a Product Strategy (e.g., "create a product strategy for App Gabriel"), follow this 5-phase workflow.
Phase 1: Product Vision (ESSENCE)
Objective: Define the essence of the product—the what, for whom, and why now.
Discovery Questions:
1. What problem are you solving? (WHAT)
2. Who are you solving it for? (WHO)
3. Why is now the right time? (WHY)
Generate Vision Statement using the format:
| Field | Description |
|---|---|
| For | (Target customer) |
| Who | (Need or opportunity) - What problem are we solving? |
| The | (Product name) is a (product category) |
| That | (Key benefit, reason to buy) |
| Unlike | (Primary competitive alternative) |
| Our Product | (Primary differentiation statement) |
Vision Characteristics:
- Connects with the company vision.
- Aspirational, long-term goal.
- Relatively stable; pivots less than the strategy.
Phase 2: Product Insights (LOGIC)
Objective: Gather data and logic that underpin the strategy.
Components:
1. Competitors (Competitive Analysis)
- Use WebSearch to research competitors.
- Document differentiators and similarities.
- Include quantitative data when available.
2. Market Insight (TAM, audience, opportunity)
- Define audience and target market.
- Identify market opportunities.
- Estimate market size if possible.
3. Market Trends
- Identify relevant trends.
- Use WebSearch for updated data.
- Connect trends with product timing.
4. Customer Insights (Personas)
- Define 2-3 main personas.
- Include behaviors, needs, and pain points.
- Search Slack for discussions about user feedback.
Research Strategy:
- Search Slack for discussions about the product/problem.
- Use WebSearch for competitive analysis.
- Check Linear for related projects/issues.
- Consolidate insights from all sources.
Phase 3: Challenges (ROADBLOCKS)
Objective: Identify anticipated obstacles and risks.
Challenge Categories:
| Category | Guiding Question |
|---|---|
| Technical | What technical hurdles do we anticipate? |
| Customer Pain Points | What customer problems will we face? Include emotional/psychological challenges. |
| GTM Risks | What go-to-market risks exist? Why now? |
| Legal/Regulatory | What regulatory requirements do we need to mitigate? |
Tips:
- Be realistic but not pessimistic.
- Connect challenges with mitigations in the next phase.
- Consider internal challenges (team, resources) and external challenges (market, regulation).
Phase 4: Approaches (PATHS)
Objective: Define the strategic path to achieve the vision.
Components:
1. Approach (Chosen Strategy)
- Single approach or multi-prong approach.
- Can vary for different customer segments.
- Justify the choice of approach.
2. Overcoming Challenges
- High-level plan to overcome each challenge from Phase 3.
- Be specific but not excessively detailed.
- Prioritize critical challenges.
3. Do's & Don'ts (Guardrails)
- What we WILL do along the way.
- What we WILL NOT do along the way.
- Maintain focus and avoid scope creep.
Example Structure:
**Approach:** Multi-prong approach focused on:
1. [Approach 1]
2. [Approach 2]
**Overcome Challenges:**
- Technical: [mitigation plan]
- GTM: [mitigation plan]
**Do's:**
- [Allowed action 1]
**Don'ts:**
- [Prohibited action 1]
Phase 5: Accountability (MEASURE)
Objective: Define how to measure success and maintain accountability.
Components:
1. North Star Metric
- Unique strategic and visionary metric.
- Represents the core value delivered to the customer.
- Aligned with the vision.
2. Supporting Metrics
- Perceptual metrics: engagement, satisfaction, happiness.
- Value metrics: sales, leads, ROI.
- Mix of leading and lagging indicators.
3. Targets (Specific Goals)
- Current baseline.
- Short-term goal (3-6 months).
- Long-term goal (12+ months).
4. Progress Tracking
- How and when to review progress.
- Who is responsible for tracking.
- Review rituals.
Supported Modes
Full Mode (~5 pages)
When to use: New products, significant pivots, annual strategies. Output: Full markdown document with all 5 detailed phases.
Quick Mode / One-Pager (~1 page)
When to use: Initial iteration, quick alignment, specific features. Output: Summarized one-pager with essential points from each phase.
Output and Saving
File Location: Save at products/{product}/strategy.md
Best Practices
DO:
- Think deeply before writing.
- Collaborate with stakeholders 1:1 during creation.
- Share drafts early and often.
- Update as learning emerges.
DON'T:
- Wait to have all the answers to start.
- Work in isolation.
- Treat it as a static document.
Product Strategy skill is active. Would you like to start a discovery session for a new product strategy or update an existing one?