1---2name: publishing-process3description: Use to orchestrate approvals, QA, and go-live steps for SEO content + technical launches.4---5
6# SEO Publishing Process Skill
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8## When to Use
9- Coordinating multi-team releases (writers, designers, web, legal).
10- Ensuring SEO assets meet quality, accessibility, and analytics requirements before launch.
11- Running retros after missed deadlines or publishing defects.
12
13## Framework
141. **Pre-flight Checklist** – briefs approved, assets uploaded, localization complete, legal sign-off captured.
152. **CMS/Code QA** – metadata, schema markup, internal links, CWV budgets, responsive design.
163. **Analytics & Tracking** – UTMs, event triggers, conversion modules, A/B test configs.
174. **Launch Controls** – staging reviews, smoke tests, rollback plan, comms schedule.
185. **Post-launch Validation** – indexation check, monitoring alerts, performance baseline snapshot.
19
20## Templates
21- Publishing runbook (steps, owner, evidence link, status).
22- QA checklist (content, technical, analytics, accessibility).
23- Launch log capturing timestamps, environments, and approvals.
24
25## Tips
26- Timebox approvals with clear SLAs to keep calendars on track.
27- Automate checklist reminders via project tools or Git hooks.
28- Pair with `deploy-optimizations` to keep evidence attached to each task.
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