Reframe

Reframe the Problem

When This Activates

User describes being stuck like:

• "I've tried everything"
• "Nothing feels right"
• "The constraints are impossible"
• "Stakeholders keep rejecting solutions"
• "We're going in circles"
• "This feels like the wrong approach"

Instructions

Step 1: State the Current Problem

First, get clarity on the trap the user is in:

CURRENT FRAMING:
Problem: [What are they trying to solve?]
Constraints: [What limitations are they working within?]
Failed attempts: [What has already not worked?]

Step 2: Reframe by Changing WHO

Consider alternative users:

REFRAME PROMPTS:
- What if this was for a complete beginner vs expert?
- Someone in a rush vs unlimited time?
- A group vs individual?
- Someone who HATES this task vs loves it?
- Internal user vs external customer?

Design the solution for the alternate user. Identify revealed insights.

Step 3: Reframe by Changing WHERE

Explore different contexts:

REFRAME PROMPTS:
- On a phone while walking?
- On a massive monitor with full attention?
- In a loud, distracting environment?
- With no internet connection?
- While doing something else simultaneously?
- In public where others can see their screen?

Identify what simplifications the constraint forces.

Step 4: Reframe by Changing WHAT

Consider if it wasn't a [current solution type] at all:

REFRAME PROMPTS:
- What if it was a daily email instead?
- A conversation with a person?
- A physical object?
- An automated system needing no UI?
- A single button?
- Something someone else prepares for them?

Identify which reframe makes the core job easier.

Step 5: Try Inversion

Flip the question entirely:

INVERSIONS:
Instead of: "How do we get users to [do thing]?"
Ask: "How do we make [thing] unnecessary?"

Instead of: "How do we make this easier?"
Ask: "What would make users WANT to do this?"

Instead of: "How do we add this feature?"
Ask: "What problem are we avoiding by adding features?"

Output Format

IMPORTANT: Always use this exact format:

REFRAME ANALYSIS

ORIGINAL FRAMING:
Problem: [statement]
Constraints: [list]
Failed approaches: [list]

REFRAMES EXPLORED:
WHO shift: [insight from changing the user]
WHERE shift: [insight from changing context]
WHAT shift: [insight from changing solution type]
INVERSION: [insight from flipping the question]

REFRAMED PROBLEM:
[New way of seeing the problem]

NEW DIRECTIONS:
1. [Concrete direction to explore]
2. [Concrete direction to explore]
3. [Concrete direction to explore]

The "Reframe Analysis" with WHO/WHERE/WHAT shifts is the signature of this methodology.

When to Use

• Early in a project when the problem isn't well-defined
• When you've hit a wall with conventional approaches
• When constraints feel too tight
• When stakeholder feedback keeps killing solutions

When to Skip

• The solution is obvious and you just need to execute
• You're optimizing something that already works
• The problem is purely technical, not conceptual