How do I install the Retention Ltv Playbook skill?

Run npx skillmds add majiayu000/retention-ltv-playbook in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

What does the Retention Ltv Playbook skill do?

Lifecycle frameworks for driving repeat purchase, loyalty, and subscription value. It is listed under Coding & Dev Tools on SkillMD.

Is Retention Ltv Playbook safe to use?

This skill has not completed SkillMD's automated safety review yet. Capability flags: docs only. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Retention Ltv Playbook?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Retention Ltv Playbook free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Retention Ltv Playbook?

majiayu000 (@majiayu000) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Retention Ltv Playbook by majiayu000

Name: Retention Ltv Playbook
Rating: 4.2 (5 reviews)
Author: majiayu000

File contents

Retention & LTV Playbook Skill

When to Use

Designing lifecycle journeys (onboarding, loyalty, win-back, VIP).
Benchmarking repeat purchase and churn signals by cohort.
Equipping lifecycle teams with proven offers, creative angles, and cadences.

Framework

Lifecycle Matrix – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs.
Offer Library – incentives mapped to cohort + margin guardrails.
Channel Cadence – recommended mixes (email, SMS, push, communities, direct mail).
Measurement Stack – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance.
Testing Roadmap – prioritized experiments per lifecycle cohort.

Templates

Journey storyboard (touchpoint, trigger, creative brief, offer, KPI).
Loyalty program tracker (points, tiers, redemption metrics).
Experiment log for retention tests with hypotheses + guardrails.

Tips

Align offers with merchandising calendar to prevent message fatigue.
Incorporate zero/first-party data capture prompts early in the lifecycle.
Pair with launch-retention-program for automated plan creation.

Frequently asked questions