Revenue Monitor

Revenue Monitor

When to use

• "Monitor revenue trends"
• "Alert when revenue drops"
• "Track subscription churn"
• "Monitor MRR/ARR changes"
• "Alert on refund spikes"

What it monitors

• Revenue metrics: MRR, ARR, daily revenue
• Subscription metrics: New subscriptions, cancellations, churns, renewals
• Refunds: Refund rate, refund amount
• Tier changes: Upgrades, downgrades
• Enterprise contracts: Contract value, renewals

Steps

1. Gather requirements from user:

   • Which revenue metric to monitor
   • Alert threshold (e.g., "drop > 10%", "< $X per day")
   • Time window (daily, weekly, monthly)
   • Notification channel (Slack, email)

2. Read shared files:

   • shared/bq-schema.md — Subscription tables (ltxstudio_user_tiers_dates, etc.)
   • shared/metric-standards.md — Revenue metric definitions

3. Write monitoring SQL:

   • Query current metric value
   • Compare against historical baseline or threshold
   • Flag anomalies or breaches

4. Present to user:

   • Show SQL query
   • Show example alert format
   • Confirm threshold values

5. Set up alert (manual for now):

   • Document SQL in Hex or BigQuery scheduled query
   • Configure Slack webhook or notification

Reference files

Rules

• DO use LTX Studio subscription tables from bq-schema.md
• DO exclude is_lt_team unless explicitly requested
• DO validate thresholds with user before setting alerts
• DO NOT hardcode dates — use rolling windows
• DO account for timezone differences in daily revenue calculations