San Watsadu (สรรวัสดุ) Brand Styling
Overview
To access San Watsadu's official brand identity and style resources, use this skill.
Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, San Watsadu brand, visual formatting, visual design, construction materials, Thailand, Thai brand
Tagline: สรร ทดสอบ ไว้ใจได้ (Curated. Tested. Trusted.)
Brand Guidelines
Colors
Primary Colors:
- Forest Green:
#2C5F2D - Growth, stability, trust, natural materials. Use for primary brand color, headers, calls-to-action
- Warm Clay:
#D4A574 - Earthiness, craftsmanship, warmth, local materials. Use for accents, highlights, warmth in designs
Secondary Colors:
- Steel Gray:
#6B7280 - Professionalism, strength, modern materials. Use for supporting text, borders, neutral backgrounds
- Clean White:
#FFFFFF - Clarity, transparency, simplicity. Use for backgrounds, breathing room, digital interfaces
- Deep Charcoal:
#1F2937 - Sophistication, strength, premium quality. Use for primary text, strong statements, premium products
Accent/Utility Colors:
- Alert Red:
#DC2626 - Warnings, urgent actions
- Success Green:
#10B981 - Confirmations, positive actions
- Info Blue:
#3B82F6 - Information, links, interactive elements
Typography
Primary Font (Body Text):
- Noto Sans Thai + Noto Sans - Clean, modern, excellent Thai language support
- Use for body text, general content, website, apps
- Professional, highly readable, works across digital and print
Heading Font:
- Prompt (Thai) + Inter - Bold, modern, designed for Thai language
- Use for headers, titles, emphasis
- Strong visual hierarchy, friendly yet professional
Language
- Primary Language: Thai (standard Thai for website, respect for regional dialects)
- First Store Location: กุมภวาปี, อุดรธานี (Kumphawapi, Udon Thani)
- Domain: sanwatsadu.com
Features
Smart Font Application
- Applies Prompt font to headings
- Applies Noto Sans Thai to body text
- Automatically handles Thai language rendering
- Preserves readability across all systems
Text Styling
- Headings: Prompt Bold
- Body text: Noto Sans Thai
- Smart color selection based on background
- Preserves text hierarchy and formatting
Color Application
- Primary actions and headers use Forest Green (
#2C5F2D)
- Accents and highlights use Warm Clay (
#D4A574)
- Text uses Deep Charcoal (
#1F2937) on light backgrounds
- Maintains visual warmth while staying professional
Design Principles
- Clarity Over Complexity: Every design choice should serve the user's understanding
- Breathing Room: White space is not wasted space—it creates calm and focus
- Consistent Visual Hierarchy: Users should immediately know what's important
- Warm Technology: Digital doesn't mean cold. Bring humanity into every interface
- Accessible for All: High contrast, readable fonts, clear labels for everyone
Brand Personality
The Friendly Neighborhood Expert
Warm, approachable, patient, and genuinely invested in success. Welcoming, knowledgeable, supportive, humble, community-focused.
The Modern Innovator
Smart, transparent, efficient, and forward-thinking. Innovative, data-informed, user-centric.
Voice Guidelines
We ARE:
- Clear and Direct
- Warm and Welcoming
- Confident and Honest
- Helpful and Educational
- Respectful of Time
We are NOT:
- Overly Technical
- Salesy or Pushy
- Overly Formal
- Dismissive
- Trendy for the Sake of It
Technical Details
Font Management
- Uses system-installed Noto Sans Thai and Prompt fonts when available
- Provides automatic fallback to system sans-serif fonts
- Excellent Thai language support
- For best results, pre-install Noto Sans Thai, Noto Sans, Prompt, and Inter fonts
Color Application
- Uses RGB/HEX color values for precise brand matching
- Forest Green RGB: 44, 95, 45
- Warm Clay RGB: 212, 165, 116
- Deep Charcoal RGB: 31, 41, 55
- Maintains color fidelity across different systems
1---2name: san-watsadu-brand-guidelines3description: Applies San Watsadu's official brand colors and typography to any artifact that may benefit from the brand's look-and-feel. Use when brand colors, style guidelines, visual formatting, or company design standards apply for San Watsadu (สรรวัสดุ) - a construction materials store in Thailand.4license: Complete terms in LICENSE.txt5---6
7# San Watsadu (สรรวัสดุ) Brand Styling
8
9## Overview
10
11To access San Watsadu's official brand identity and style resources, use this skill.
12
13**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, San Watsadu brand, visual formatting, visual design, construction materials, Thailand, Thai brand
14
15**Tagline**: สรร ทดสอบ ไว้ใจได้ (Curated. Tested. Trusted.)
16
17## Brand Guidelines
18
19### Colors
20
21**Primary Colors:**
22
23- Forest Green: `#2C5F2D` - Growth, stability, trust, natural materials. Use for primary brand color, headers, calls-to-action
24- Warm Clay: `#D4A574` - Earthiness, craftsmanship, warmth, local materials. Use for accents, highlights, warmth in designs
25
26**Secondary Colors:**
27
28- Steel Gray: `#6B7280` - Professionalism, strength, modern materials. Use for supporting text, borders, neutral backgrounds
29- Clean White: `#FFFFFF` - Clarity, transparency, simplicity. Use for backgrounds, breathing room, digital interfaces
30- Deep Charcoal: `#1F2937` - Sophistication, strength, premium quality. Use for primary text, strong statements, premium products
31
32**Accent/Utility Colors:**
33
34- Alert Red: `#DC2626` - Warnings, urgent actions
35- Success Green: `#10B981` - Confirmations, positive actions
36- Info Blue: `#3B82F6` - Information, links, interactive elements
37
38### Typography
39
40**Primary Font (Body Text):**
41- **Noto Sans Thai + Noto Sans** - Clean, modern, excellent Thai language support
42- Use for body text, general content, website, apps
43- Professional, highly readable, works across digital and print
44
45**Heading Font:**
46- **Prompt (Thai) + Inter** - Bold, modern, designed for Thai language
47- Use for headers, titles, emphasis
48- Strong visual hierarchy, friendly yet professional
49
50### Language
51
52- **Primary Language**: Thai (standard Thai for website, respect for regional dialects)
53- **First Store Location**: กุมภวาปี, อุดรธานี (Kumphawapi, Udon Thani)
54- **Domain**: sanwatsadu.com
55
56## Features
57
58### Smart Font Application
59
60- Applies Prompt font to headings
61- Applies Noto Sans Thai to body text
62- Automatically handles Thai language rendering
63- Preserves readability across all systems
64
65### Text Styling
66
67- Headings: Prompt Bold
68- Body text: Noto Sans Thai
69- Smart color selection based on background
70- Preserves text hierarchy and formatting
71
72### Color Application
73
74- Primary actions and headers use Forest Green (`#2C5F2D`)
75- Accents and highlights use Warm Clay (`#D4A574`)
76- Text uses Deep Charcoal (`#1F2937`) on light backgrounds
77- Maintains visual warmth while staying professional
78
79## Design Principles
80
81- **Clarity Over Complexity:** Every design choice should serve the user's understanding
82- **Breathing Room:** White space is not wasted space—it creates calm and focus
83- **Consistent Visual Hierarchy:** Users should immediately know what's important
84- **Warm Technology:** Digital doesn't mean cold. Bring humanity into every interface
85- **Accessible for All:** High contrast, readable fonts, clear labels for everyone
86
87## Brand Personality
88
89### The Friendly Neighborhood Expert
90Warm, approachable, patient, and genuinely invested in success. Welcoming, knowledgeable, supportive, humble, community-focused.
91
92### The Modern Innovator
93Smart, transparent, efficient, and forward-thinking. Innovative, data-informed, user-centric.
94
95## Voice Guidelines
96
97**We ARE:**
98- Clear and Direct
99- Warm and Welcoming
100- Confident and Honest
101- Helpful and Educational
102- Respectful of Time
103
104**We are NOT:**
105- Overly Technical
106- Salesy or Pushy
107- Overly Formal
108- Dismissive
109- Trendy for the Sake of It
110
111## Technical Details
112
113### Font Management
114
115- Uses system-installed Noto Sans Thai and Prompt fonts when available
116- Provides automatic fallback to system sans-serif fonts
117- Excellent Thai language support
118- For best results, pre-install Noto Sans Thai, Noto Sans, Prompt, and Inter fonts
119
120### Color Application
121
122- Uses RGB/HEX color values for precise brand matching
123- Forest Green RGB: 44, 95, 45
124- Warm Clay RGB: 212, 165, 116
125- Deep Charcoal RGB: 31, 41, 55
126- Maintains color fidelity across different systems
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